How IT company branding works: the benefits of building an image

IT company branding as one of the ways to succeed Some IT companies fully concentrate on the creation of the product, without paying due attention to their image and identity on the market. This approach is not always the right one, and in some cases it limits business development. And even if a company is…

28.10.20210Comments

ByPress secretary

MARKETING AND BRANDING

Marketing technologies: what mistakes companies make when using them

Marketing technologies: when innovations harm rather than help Marketing technologies are important and effective tools for business development. Thanks to the use of various algorithms and the analysis of data sets, it is possible to significantly improve and facilitate the work of specialists. The potential of innovative technologies in marketing is proven by figures: 70%…

14.10.20210Comments

ByPress secretary

MARKETING AND BRANDING

Branding: how the formation of a company image helps to achieve success

Branding: the key objectives of creating a positive image Branding is the development of a positive image of the company in order to remember and fix it in the minds of consumers. It is an important component of business development, which will help to scale and become recognizable in the market. Brand management presupposes realization…

30.09.20210Comments

ByPress secretary

MARKETING AND BRANDING

IT and marketing as an integral part of modern business

IT and marketing: an overview of the interaction of departments to implement the marketing strategy IT and marketing form a single system that helps businesses grow and develop. Already, more resources are being spent on technology than on traditional promotional tools. Digital solutions come first in the consumer-company relationship, and marketers are responsible for the…

16.09.20210Comments

ByPress secretary

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