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The role of brand authority in business success

Brand authority as a component of success: the Macy's case Building a successful brand requires a…

Startup Twenty has received investment to develop an open-source CRM

How Twenty's open-source CRM is changing the enterprise solutions market Developer Twenty has raised US$5 million…

Meta unveils Orion augmented reality glasses

Meta augmented reality glasses: key features After rumours and leaks, Meta Corporation has finally unveiled its…

Businesses in Germany will receive government investment

The government investments for businesses in Germany In recent years, Europe has experienced economic difficulties that…

Why the sales funnel is not always the best tool

Sales funnel: pros and cons of the tool Understanding consumers and their needs is at the…

Henadz Aliashuk – a specialist in the creation, implementation and development of business models in the IT-sphere, marketing management and branding.