Brand awareness: why a company needs to work on its image Brand awareness is an important tool for promoting a business and its products, regardless of its stage of development. One of the factors of sales and popularity in general is the ability of consumers to identify a company by its logo, name and corporate…

Global media trends: GlobalWebIndex research  The importance of work-life balance has become so acute for the first time since the pandemic. This is confirmed by a survey by GlobalWebIndex (GWI), in which 53% of those surveyed put financial savings at the top of the list, 47% said it was important to take care of loved…

IT product branding: what you need to pay attention to Technology companies, especially in the initial stages of development, rarely pay attention to branding. However, sooner or later there is a need to create a certain image, and this allows expanding market positions and entering new segments. IT product branding is no less important, and…

Marketing strategies: options of tools to increase sales The success of a business, its development and competitiveness largely depend on properly organized marketing activities. The importance of such a department in a company of any orientation cannot be questioned. However, the results of its work do not always live up to expectations, and the reason…

Stages of branding: sequence of actions in brand development Branding is the creation of a company image that will be remembered and attract potential customers. The main component is the development of a brand or trademark and an original, concise name. The importance of this does not need to be explained, just think of famous…

Why digital marketing is needed: an overview of approaches The market is rapidly developing, there are more and more new companies with unique offerings that are of interest to consumers. At the same time, the needs are also growing, people want a product that meets all the requirements and is easy to use. Under such…

IT company branding as one of the ways to succeed Some IT companies fully concentrate on the creation of the product, without paying due attention to their image and identity on the market. This approach is not always the right one, and in some cases it limits business development. And even if a company is…

Marketing technologies: when innovations harm rather than help Marketing technologies are important and effective tools for business development. Thanks to the use of various algorithms and the analysis of data sets, it is possible to significantly improve and facilitate the work of specialists. The potential of innovative technologies in marketing is proven by figures: 70%…

Branding: the key objectives of creating a positive image Branding is the development of a positive image of the company in order to remember and fix it in the minds of consumers. It is an important component of business development, which will help to scale and become recognizable in the market. Brand management presupposes realization…

IT and marketing: an overview of the interaction of departments to implement the marketing strategy  IT and marketing form a single system that helps businesses grow and develop. Already, more resources are being spent on technology than on traditional promotional tools. Digital solutions come first in the consumer-company relationship, and marketers are responsible for the…