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YouTube content: developing a promotion strategy
Social media promotion requires an understanding of the platform and a unique approach. Thoughtful content for YouTube is one key to successfully engaging viewers. It will help you keep their attention and increase your subscriber numbers.
The video service divides content into specific formats, including:
- Help – so-called “green” videos that are relevant for a long time;
- Hub – serialised videos that encourage users to subscribe to the channel;
- Hero – the format involves collaborations with opinion leaders to attract a large number of subscribers.
Each of these formats should be present on your channel. Then YouTube’s algorithms will place videos in the recommended section and show them to potential subscribers. Various content attracts new audiences and helps you move up the YouTube sales funnel. However, it’s important to publish quality content regularly. Otherwise, audience growth may slow or stop.
Strategy effectiveness
The first step in creating content is to develop a channel management strategy. Creating video requires a significant investment of time and money. In this context, the following approach is useful:
- The channel creator shoots a long video of between 45 and 90 minutes.
- The video is then broken down into specific blocks.
- The blocks should contain hub and help content.
The entire video is posted on the channel, and the blocks are additional posts.
Placing short YouTube Shorts videos requires special attention. An excellent tool for this is the OpusClip programme. It uses artificial intelligence algorithms to automate the process. The service automatically splits a long video into logical fragments and creates subtitles.
The main criteria for ranking content on YouTube are depth of content and total viewing time. Therefore, it is important to keep the user’s attention with short videos. The aim is to encourage viewers to watch a longer piece and keep them interested. This principle works well with different topics and formats, including interviews and podcasts.
Popular multimillion-dollar channels use the strategy of long-form videos and shortcuts. These include Think Media, which publishes long-form, full-length videos. These can be streams or podcasts of 60 minutes or more. In Shorts, the channel publishes video fragments lasting no more than 6 minutes. They act as a kind of teaser for the full video.
It is worth noting that short videos are not only effective on YouTube. They can attract audiences from different channels by publishing on other social networks. Most importantly, the content is relevant and exciting to users. Otherwise, any strategy will be ineffective.