A trademark as an additional business asset

How to register a trademark: peculiarities of the procedure A trademark is a useful tool for business. It provides an opportunity to protect yourself from counterfeit products and thereby preserve the reputation of the brand on the market. In addition, thanks to the trademark, the consumer will be able to identify the company's product and…

01.09.20220Comments

ByPress secretary

MARKETING AND BRANDING

Guest blogging: an effective tool for brand promotion

Guest blogging: the benefits of promotion through partners Guest blogging is a type of promotion that involves the creation of articles and posts. This content is posted on affiliate sites and social networks by Influencers with a large audience or on themed blogs. This approach makes it possible to increase the number of visitors, and…

18.08.20220Comments

ByPress secretary

MARKETING AND BRANDING

Brand marketing as a reliable tool for building trust between the company and consumers

Brand marketing: factors that help in the promotion Brand marketing includes a set of tools and methods that help promote a company's name and demonstrate its uniqueness. Thanks to various approaches and activities you can significantly increase the competitiveness of a business and its products and make them visible to consumers. A striking example of…

04.08.20220Comments

ByPress secretary

MARKETING AND BRANDING

Conversion: why does an online store need it?

How to determine the website conversion: its types Conversion is the ratio of the number of users who have already made any targeted interaction with the content of the site to the total number of visitors to the resource. Thanks to this indicator it is possible to estimate the number of real clients and predict…

21.07.20220Comments

ByPress secretary

MARKETING AND BRANDING

The workday consumer: peculiarities of the new type of customer

Who is the workday consumer: a study from Microsoft Market development and rapidly changing trends affect consumer preferences and behavior. This is especially felt in those areas of life that are directly related to modern technology. Analysts at Microsoft conducted a study on how the portrait of the ideal customer is changing. According to their…

07.07.20220Comments

ByPress secretary

MARKETING AND BRANDING

End-to-end analytics: the effectiveness of a tool for small businesses

How the end-to-end analytics works to account for the number of orders End-to-end analytics is a method of identifying the effectiveness of marketing activities and promotion in general. In most cases, it is used by large companies at a certain stage of development when they are planning a new strategy. However, small businesses will also…

23.06.20220Comments

ByPress secretary

MARKETING AND BRANDING

Marketing strategy for an IT company: common mistakes

Why IT needs a marketing strategy Increasing leads and sales are the two main goals for any business, including in the IT segment. A correctly formulated marketing strategy, which will be synchronized with the actions of the sales department, will help to ensure the regular growth of these indicators. However, in practice, many companies make…

09.06.20220Comments

ByPress secretary

MARKETING AND BRANDING

Integrated marketing as an effective tool for product and company promotion

Integrated marketing: the key components of the strategy Today's world is fast-paced. Customer needs are growing, and the market does not always have time to fully meet them, resulting in increased competition. Companies are forced to adopt different approaches to retain and attract consumers, and integrated marketing shows good results in this case. It is…

26.05.20220Comments

ByPress secretary

MARKETING AND BRANDING

Brand strategy as the basis for product and business promotion in general

Brand strategy: where to start developing The development of a business, its recognition and positioning in the market is impossible without a well-thought-out plan of consistent actions. This is the brand strategy, which is the foundation for all subsequent activities. Thanks to a correctly made promotion it is possible to bring the business to a…

12.05.20220Comments

ByPress secretary

MARKETING AND BRANDING

Marketing in the IT-industry: why it is important to engage in promotion

Marketing in the IT-industry as an effective promotion tool The European IT market is developing rapidly. Despite the fact that investor interest in local developers has been growing in the last few years, not all startups receive financing. In many cases, the reason is improper marketing in the IT industry. Unfortunately, companies pay little attention…

28.04.20220Comments

ByPress secretary

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