Trademark registration: the benefits of a tool for business development

Why a registered trademark is needed A registered trademark is not a necessary element of doing business, but it is very useful. By registering it, you can not only increase the recognition of the company but also achieve large sales volumes. Registering a trademark does not require a large investment and is quite affordable even…

10.04.20230Comments

ByPress secretary

MARKETING AND BRANDING

How Maslow’s Pyramid can be applied to business

Maslow's Pyramid: how to help the consumer close his needs Maslow's Pyramid was developed by the American psychologist Abraham Maslow, it reflects all human needs. The latter are arranged in the form of a hierarchy - from simple to complex. Even though Maslow's theory lends itself to criticism as outdated, it is successfully used for…

13.03.20230Comments

ByPress secretary

MARKETING AND BRANDING

Increase customer loyalty through proper brand positioning

How a company's image influences loyalty The modern market offers consumers a huge range of products and services, which increases competition between businesses. Companies have to fight literally for every client, to do everything possible to keep this client with them as long as possible. In this case, it is extremely important to increase customer…

13.02.20230Comments

ByPress secretary

MARKETING AND BRANDING

Scaling a business: what to consider when implementing a strategy

How to ensure that scaling a business is profitable In the hope of attracting as many customers as possible, marketers increase the advertising budget. However, this does not mean that you can get twice as many consumers, in this case, the cost of attracting one customer is just increasing. This option of scaling the business…

16.01.20230Comments

ByPress secretary

MARKETING AND BRANDING

How to build the right brand positioning

Brand positioning: how to create an effective strategy Brand positioning is an integral part of a successful business. It is a set of elements that together help consumers understand why they should use the services of your company. And in this case, it is important to form the right brand image in the minds of…

19.12.20220Comments

ByPress secretary

MARKETING AND BRANDING

How reviews increase sales and conversions

Positive and negative reviews: how to deal with them One of the factors that influence the purchase decision is reviews. Despite the fact that they are all subjective evaluations based on many aspects, consumers tend to trust such opinions. It is important for a company to pay attention to reviews, they allow them to identify…

21.11.20220Comments

ByPress secretary

MARKETING AND BRANDING

Brand story: why it’s essential to use a brand story for the company

Brand story: examples from well-known companies A brand story is a concept that allows you to influence the emotional component of the perception of the target audience through an adequately constructed philosophy and broadcast values of the company. A brand story is a basis for business positioning and the creation of effective interaction with consumers. …

27.10.20220Comments

ByPress secretary

MARKETING AND BRANDING

Digital strategy: the main points of its composition

Digital strategy: an overview of effective tools for promotion For successful implementation of marketing goals, it is necessary to think clearly about each step, assess all the risks and only then proceed to the planned actions. To structure all tasks digital strategy works effectively, which helps professionals not to miss important details. A digital strategy…

13.10.20220Comments

ByPress secretary

MARKETING AND BRANDING

Visual identity: why you need a strong visual image of the company

How visual identity affects the perception of consumers The visual component plays a significant role in perception. Through the organs of vision, people read new images, analyze them, and form their attitudes toward them. This feature allows you to influence the audience through the image, laying in it the necessary ideas. Visual identity, which is…

29.09.20220Comments

ByPress secretary

MARKETING AND BRANDING

How a company’s reputation is assessed: an overview of ratings

Why a company's reputation and its components are important The level of trust in a business depends on many factors, including the information about the business that customers see on social networks, in the media, and on websites. The company's reputation depends on the way in which this information is posted. It is important to…

15.09.20220Comments

ByPress secretary

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