Guest blogging: the benefits of promotion through partners
Guest blogging is a type of promotion that involves the creation of articles and posts. This content is posted on affiliate sites and social networks by Influencers with a large audience or on themed blogs. This approach makes it possible to increase the number of visitors, and…
Brand marketing: factors that help in the promotion
Brand marketing includes a set of tools and methods that help promote a company's name and demonstrate its uniqueness. Thanks to various approaches and activities you can significantly increase the competitiveness of a business and its products and make them visible to consumers.
A striking example of…
How to determine the website conversion: its types
Conversion is the ratio of the number of users who have already made any targeted interaction with the content of the site to the total number of visitors to the resource. Thanks to this indicator it is possible to estimate the number of real clients and predict…
Who is the workday consumer: a study from Microsoft
Market development and rapidly changing trends affect consumer preferences and behavior. This is especially felt in those areas of life that are directly related to modern technology.
Analysts at Microsoft conducted a study on how the portrait of the ideal customer is changing. According to their…
How the end-to-end analytics works to account for the number of orders
End-to-end analytics is a method of identifying the effectiveness of marketing activities and promotion in general. In most cases, it is used by large companies at a certain stage of development when they are planning a new strategy. However, small businesses will also…
Why IT needs a marketing strategy
Increasing leads and sales are the two main goals for any business, including in the IT segment. A correctly formulated marketing strategy, which will be synchronized with the actions of the sales department, will help to ensure the regular growth of these indicators. However, in practice, many companies make…
Integrated marketing: the key components of the strategy
Today's world is fast-paced. Customer needs are growing, and the market does not always have time to fully meet them, resulting in increased competition. Companies are forced to adopt different approaches to retain and attract consumers, and integrated marketing shows good results in this case. It is…
Brand strategy: where to start developing
The development of a business, its recognition and positioning in the market is impossible without a well-thought-out plan of consistent actions. This is the brand strategy, which is the foundation for all subsequent activities. Thanks to a correctly made promotion it is possible to bring the business to a…
Marketing in the IT-industry as an effective promotion tool
The European IT market is developing rapidly. Despite the fact that investor interest in local developers has been growing in the last few years, not all startups receive financing. In many cases, the reason is improper marketing in the IT industry.
Unfortunately, companies pay little attention…
The personal brand of an IT specialist: where to start forming an image
The market is changing, and personalization is coming to the fore. This trend affects all areas of business, including technology. To stay competitive, it is important to develop an IT professional's personal brand and to do so regardless of whether he or…