Brand book: a detailed guide to brand positioning in the marketplace

What key points a brand book should contain A brand book is a key branding document that is the basis for promoting a company. It contains information about the fonts and colors used and the company's philosophy and uniqueness. A brand book serves as a manual for properly presenting a business, starting with the smallest…

25.09.20230Comments

ByPress secretary

MARKETING AND BRANDING

Marketing automation as an effective tool for business process optimization

Marketing automation: the benefits of using Marketing automation allows you to increase the efficiency of the marketer's work. With its help, you can optimize the performance of tasks that take a lot of time. Special services take over such routine duties as sending emails and SMS, interacting in social networks, and setting up push messages.…

28.08.20230Comments

ByPress secretary

MARKETING AND BRANDING

Elements of branding as a tool to increase company awareness

What elements of branding are important to consider when promoting Elements of branding are the foundation of a company's corporate identity, by which it becomes recognizable to consumers. The combination of different components allows you to create a harmonious image through which the company interacts with the public. However, for effective branding, it is important…

31.07.20230Comments

ByPress secretary

MARKETING AND BRANDING

How SWOT analysis helps to strengthen the company’s position: application of the methodology

SWOT analysis: features and types of business evaluation methodology Opening any business begins with an assessment of the risks that will affect the operation. The result allows you to see the feasibility of the implementation of a project, and how viable it is in the current market conditions. For this purpose, SWOT analysis is used,…

03.07.20230Comments

ByPress secretary

MARKETING AND BRANDING

Target audience as a key factor for business growth

Target audience: how to create a portrait of your customer Targeting the right audience plays a huge role in the success of a business. It is important to understand if the product fits the customer if it meets their needs if it solves problems and makes life better. There are several ways to identify your…

05.06.20230Comments

ByPress secretary

MARKETING AND BRANDING

NFT marketing: how to start making money from non-fungible tokens

NFT marketing: where to start promoting the unique token sector Since the emergence of the non-fungible token, directions related to using this digital asset began to develop. One of them was NFT marketing, which deals with the promotion of unique tokens. The NFT market is currently worth about $11 billion, and despite the sector's declining…

08.05.20230Comments

ByPress secretary

MARKETING AND BRANDING

Trademark registration: the benefits of a tool for business development

Why a registered trademark is needed A registered trademark is not a necessary element of doing business, but it is very useful. By registering it, you can not only increase the recognition of the company but also achieve large sales volumes. Registering a trademark does not require a large investment and is quite affordable even…

10.04.20230Comments

ByPress secretary

MARKETING AND BRANDING

How Maslow’s Pyramid can be applied to business

Maslow's Pyramid: how to help the consumer close his needs Maslow's Pyramid was developed by the American psychologist Abraham Maslow, it reflects all human needs. The latter are arranged in the form of a hierarchy - from simple to complex. Even though Maslow's theory lends itself to criticism as outdated, it is successfully used for…

13.03.20230Comments

ByPress secretary

MARKETING AND BRANDING

Increase customer loyalty through proper brand positioning

How a company's image influences loyalty The modern market offers consumers a huge range of products and services, which increases competition between businesses. Companies have to fight literally for every client, to do everything possible to keep this client with them as long as possible. In this case, it is extremely important to increase customer…

13.02.20230Comments

ByPress secretary

MARKETING AND BRANDING

Scaling a business: what to consider when implementing a strategy

How to ensure that scaling a business is profitable In the hope of attracting as many customers as possible, marketers increase the advertising budget. However, this does not mean that you can get twice as many consumers, in this case, the cost of attracting one customer is just increasing. This option of scaling the business…

16.01.20230Comments

ByPress secretary

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