Why it’s important to have a power brand to grow your business

Why companies need a power brand A power brand is a powerful business tool that, if used correctly, will deliver the desired results over time. This includes creating a positive reputation with consumers and competitors and building internal processes to achieve business goals. Such a strategy should focus first on the company's values and goals…

15.01.20240Comments

ByPress secretary

MARKETING AND BRANDING

Social media automation: managing accounts in a single system

Social media automation: the power of dedicated services Social media automation allows you to manage platform activities, schedule different actions and perform operations automatically. There are specific services that simplify the processes of publishing and interacting with users. They also provide tools for analysis, tracking audience activity and their reactions to specific posts. Automation services…

18.12.20230Comments

ByPress secretary

MARKETING AND BRANDING

Guideline as a tool to systematise all elements of the brand

Why there is a need for guidance: its benefits One of the ingredients of a successful business is thoughtful branding, which is impossible without a systematic approach that considers every detail. To promote a company consistently across multiple platforms and in the real world, it is necessary to compile all information about the brand into…

20.11.20230Comments

ByPress secretary

MARKETING AND BRANDING

Messenger marketing as an effective tool for achieving business goals

How messenger marketing works: an overview of tool Messenger marketing is an advertising tool that uses messengers and social media dialogue setups. This approach is popular since special services for communication give a higher volume of coverage than, for example, social networks, where the figure is reduced by updating the feed. In the case of…

23.10.20230Comments

ByPress secretary

MARKETING AND BRANDING

Brand book: a detailed guide to brand positioning in the marketplace

What key points a brand book should contain A brand book is a key branding document that is the basis for promoting a company. It contains information about the fonts and colors used and the company's philosophy and uniqueness. A brand book serves as a manual for properly presenting a business, starting with the smallest…

25.09.20230Comments

ByPress secretary

MARKETING AND BRANDING

Marketing automation as an effective tool for business process optimization

Marketing automation: the benefits of using Marketing automation allows you to increase the efficiency of the marketer's work. With its help, you can optimize the performance of tasks that take a lot of time. Special services take over such routine duties as sending emails and SMS, interacting in social networks, and setting up push messages.…

28.08.20230Comments

ByPress secretary

MARKETING AND BRANDING

Elements of branding as a tool to increase company awareness

What elements of branding are important to consider when promoting Elements of branding are the foundation of a company's corporate identity, by which it becomes recognizable to consumers. The combination of different components allows you to create a harmonious image through which the company interacts with the public. However, for effective branding, it is important…

31.07.20230Comments

ByPress secretary

MARKETING AND BRANDING

How SWOT analysis helps to strengthen the company’s position: application of the methodology

SWOT analysis: features and types of business evaluation methodology Opening any business begins with an assessment of the risks that will affect the operation. The result allows you to see the feasibility of the implementation of a project, and how viable it is in the current market conditions. For this purpose, SWOT analysis is used,…

03.07.20230Comments

ByPress secretary

MARKETING AND BRANDING

Target audience as a key factor for business growth

Target audience: how to create a portrait of your customer Targeting the right audience plays a huge role in the success of a business. It is important to understand if the product fits the customer if it meets their needs if it solves problems and makes life better. There are several ways to identify your…

05.06.20230Comments

ByPress secretary

MARKETING AND BRANDING

NFT marketing: how to start making money from non-fungible tokens

NFT marketing: where to start promoting the unique token sector Since the emergence of the non-fungible token, directions related to using this digital asset began to develop. One of them was NFT marketing, which deals with the promotion of unique tokens. The NFT market is currently worth about $11 billion, and despite the sector's declining…

08.05.20230Comments

ByPress secretary

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.