Brand analysis: how to understand consumer attitudes towards a company and its products

Why brand analysis is important for business development Brands and their messages play an important role in building relationships with consumers. The right positioning of a company determines purchase decisions and the likelihood of repeat business. A comprehensive brand analysis can help you track changes in the sentiment of your target audience. Importance of analysis…

21.10.20240Comments

ByPress secretary

MARKETING AND BRANDING

How to create YouTube content that works

YouTube content: developing a promotion strategy Social media promotion requires an understanding of the platform and a unique approach. Thoughtful content for YouTube is one key to successfully engaging viewers. It will help you keep their attention and increase your subscriber numbers. The video service divides content into specific formats, including: Help - so-called "green"…

23.09.20240Comments

ByPress secretary

MARKETING AND BRANDING

Brand equity as a component of business success

How to calculate brand equity Brand equity is a powerful tool that has contributed to business success for decades. It is the value that a brand adds to a product or service through customer perception, association, and loyalty. It contributes to shareholder value and other difficult-to-quantify values. How to measure brand equity There are several…

26.08.20240Comments

ByPress secretary

MARKETING AND BRANDING

UGC as an effective promotional tool on social networks

How UGC works to increase brand recognition User-generated content (UGC) is an effective SMM strategy for increasing brand awareness and audience reach. It involves users themselves posting photos, videos and articles about the company. Such content spreads quickly across social networks, mainly due to its naturalness. People trust impressions and feedback from real consumers more…

29.07.20240Comments

ByPress secretary

MARKETING AND BRANDING

Lovemark: how to earn the love of consumers

The basics of a marketing strategy to achieve Lovemark status Today's market is saturated with products, so competition remains fierce in almost every niche. Companies have to fight for every customer and devise different approaches to attract the public's attention. In such conditions, it is important for a company not only to win a new…

01.07.20240Comments

ByPress secretary

MARKETING AND BRANDING

Experience mapping: a tool for improving personalisation

Why companies need to use experience mapping In a fiercely competitive marketplace, regularly improving the customer experience is critical. Companies are looking for an integrated approach to increase loyalty and encourage customer interaction. In this context, experience mapping is an effective tool for identifying and capturing key customer interaction points. An experience map visually represents…

03.06.20240Comments

ByPress secretary

MARKETING AND BRANDING

Sound branding as an effective way to capture consumer attention

How sound branding helps to make a company more recognisable Sound is a powerful tool for attracting attention and communicating your point of view to a wide range of people. It can evoke a strong emotional response that can be either positive or negative. Marketers use audio as a promotional tool. Widespread sound branding helps…

06.05.20240Comments

ByPress secretary

MARKETING AND BRANDING

How to increase sales in an online shop

Sales in an online shop: what to look out for Online shop sales are part of e-commerce, and understanding the specifics of this type of business is crucial. To increase sales regularly, you need to constantly work on the effectiveness of your marketing strategy, improve the functionality of your website, and take other important factors…

08.04.20240Comments

ByPress secretary

MARKETING AND BRANDING

Employer branding as a reputation management tool for job seekers

How to get employer branding right A company's reputation plays a huge role for job seekers. They scrutinise not only the salary offered and the responsibilities but also the company's reviews. If the company's image is tarnished, it will be difficult to attract highly skilled staff. Properly organised employer branding can help. Surveys show that…

11.03.20240Comments

ByPress secretary

MARKETING AND BRANDING

Ideal customer profile as a tool for increasing the effectiveness of promotion

How to create an ideal customer profile The key task in developing a marketing strategy is to identify the target audience. This involves looking at the consumer's needs for the product, their behaviour when choosing and buying the product, and other characteristics. In order to understand who to target, experts create an ideal customer profile.…

12.02.20240Comments

ByPress secretary

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