The role of brand authority in business success

Brand authority as a component of success: the Macy's case Building a successful brand requires a unique approach. It is impossible to copy another company's strategy and achieve sustainable results. This leads to attracting an audience that focuses solely on the product's price. However, brand authority plays a key role in today's market. It ensures…

10.02.20250Comments

ByPress secretary

MARKETING AND BRANDING

Why the sales funnel is not always the best tool

Sales funnel: pros and cons of the tool Understanding consumers and their needs is at the heart of marketing activities. Specialists develop various models to effectively interact with the target audience and attract potential customers. One fundamental model is the sales funnel, which shows the buyer's path from first exposure to the product to purchase.…

13.01.20250Comments

ByPress secretary

MARKETING AND BRANDING

Audience research: how to organise the process properly

Audience research: the basic steps Companies that integrate target audience research into their value creation strategy will always be in an advantageous position and one step ahead of the competitors. Audience research is the first step in conversion planning. The process is systematic and requires an in-depth analysis of each component. Audience research should be…

16.12.20240Comments

ByPress secretary

MARKETING AND BRANDING

Customer types and their place in marketing strategy

Why it's important to consider customer types in marketing Understanding your target audience is fundamental to a thriving business. In any field, it is essential to know your customers, their peculiarities, pain points and preferences. It is necessary to take a holistic approach to analysis. In addition to age and demographics, marketers should consider the…

18.11.20240Comments

ByPress secretary

MARKETING AND BRANDING

Brand analysis: how to understand consumer attitudes towards a company and its products

Why brand analysis is important for business development Brands and their messages play an important role in building relationships with consumers. The right positioning of a company determines purchase decisions and the likelihood of repeat business. A comprehensive brand analysis can help you track changes in the sentiment of your target audience. Importance of analysis…

21.10.20240Comments

ByPress secretary

MARKETING AND BRANDING

How to create YouTube content that works

YouTube content: developing a promotion strategy Social media promotion requires an understanding of the platform and a unique approach. Thoughtful content for YouTube is one key to successfully engaging viewers. It will help you keep their attention and increase your subscriber numbers. The video service divides content into specific formats, including: Help - so-called "green"…

23.09.20240Comments

ByPress secretary

MARKETING AND BRANDING

Brand equity as a component of business success

How to calculate brand equity Brand equity is a powerful tool that has contributed to business success for decades. It is the value that a brand adds to a product or service through customer perception, association, and loyalty. It contributes to shareholder value and other difficult-to-quantify values. How to measure brand equity There are several…

26.08.20240Comments

ByPress secretary

MARKETING AND BRANDING

UGC as an effective promotional tool on social networks

How UGC works to increase brand recognition User-generated content (UGC) is an effective SMM strategy for increasing brand awareness and audience reach. It involves users themselves posting photos, videos and articles about the company. Such content spreads quickly across social networks, mainly due to its naturalness. People trust impressions and feedback from real consumers more…

29.07.20240Comments

ByPress secretary

MARKETING AND BRANDING

Lovemark: how to earn the love of consumers

The basics of a marketing strategy to achieve Lovemark status Today's market is saturated with products, so competition remains fierce in almost every niche. Companies have to fight for every customer and devise different approaches to attract the public's attention. In such conditions, it is important for a company not only to win a new…

01.07.20240Comments

ByPress secretary

MARKETING AND BRANDING

Experience mapping: a tool for improving personalisation

Why companies need to use experience mapping In a fiercely competitive marketplace, regularly improving the customer experience is critical. Companies are looking for an integrated approach to increase loyalty and encourage customer interaction. In this context, experience mapping is an effective tool for identifying and capturing key customer interaction points. An experience map visually represents…

03.06.20240Comments

ByPress secretary

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