Brand story: how to create an effective narrative that inspires trust

How brand story influences company perception and sales In the past, brand story alone was an effective tool for building loyalty. However, audience behaviour is changing, and so is the market. It is no longer enough to tell an interesting story. It is important to adapt it to the different target groups' needs and expectations.…

28.07.20250Comments

ByPress secretary

MARKETING AND BRANDING

Communication strategy to increase awareness and sales

Communication strategy: how to communicate effectively with consumers A communication strategy aims to improve interaction with consumers in order to increase sales. It is based on regularly reminding the audience about the brand and its products. This approach helps to increase consumer loyalty and commitment to the company. It is a complex strategy that, if…

30.06.20250Comments

ByPress secretary

MARKETING AND BRANDING

Mascots as a way to revitalise brand interaction

Mascots and their benefits for promotion Mascots are characters that promote a more interactive interaction between the customer and the brand. They turn marketing strategy into an engaging process. They make communication with the audience more memorable. These characters bring the company to life and make it stand out. Mascots also help to increase engagement.…

02.06.20250Comments

ByPress secretary

MARKETING AND BRANDING

Why lead generation should be part of any marketing strategy

Lead generation and its tools Lead generation is one of the main objectives of marketing activities. To win customers, a company must implement effective strategies to attract and retain consumers. And the right combination of these plays an important role. Leads types A lead is a contact that results from a targeted action by a…

05.05.20250Comments

ByPress secretary

MARKETING AND BRANDING

How product branding affects customer loyalty and sales growth

Product branding: key strategy steps Product branding helps differentiate a product from similar offerings in the marketplace. It creates a unique identity and attracts consumers' attention. It also allows you to establish a strong emotional connection with your customers, which in turn influences the purchase decision process. Harvard Business School professor Gerald Zaltman notes that…

07.04.20250Comments

ByPress secretary

MARKETING AND BRANDING

How to strengthen a brand’s online presence with YouTube

Brand’s online presence: the power of YouTube to execute your strategy One of the key marketing goals is to attract and retain the attention of consumers. With so much to choose from, it can be difficult for businesses to keep potential customers interested. Increasing a brand's online presence can be achieved by using a variety…

10.03.20250Comments

ByPress secretary

MARKETING AND BRANDING

The role of brand authority in business success

Brand authority as a component of success: the Macy's case Building a successful brand requires a unique approach. It is impossible to copy another company's strategy and achieve sustainable results. This leads to attracting an audience that focuses solely on the product's price. However, brand authority plays a key role in today's market. It ensures…

10.02.20250Comments

ByPress secretary

MARKETING AND BRANDING

Why the sales funnel is not always the best tool

Sales funnel: pros and cons of the tool Understanding consumers and their needs is at the heart of marketing activities. Specialists develop various models to effectively interact with the target audience and attract potential customers. One fundamental model is the sales funnel, which shows the buyer's path from first exposure to the product to purchase.…

13.01.20250Comments

ByPress secretary

MARKETING AND BRANDING

Audience research: how to organise the process properly

Audience research: the basic steps Companies that integrate target audience research into their value creation strategy will always be in an advantageous position and one step ahead of the competitors. Audience research is the first step in conversion planning. The process is systematic and requires an in-depth analysis of each component. Audience research should be…

16.12.20240Comments

ByPress secretary

MARKETING AND BRANDING

Customer types and their place in marketing strategy

Why it's important to consider customer types in marketing Understanding your target audience is fundamental to a thriving business. In any field, it is essential to know your customers, their peculiarities, pain points and preferences. It is necessary to take a holistic approach to analysis. In addition to age and demographics, marketers should consider the…

18.11.20240Comments

ByPress secretary

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