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Tag: Marketing and Branding

product branding

How product branding affects customer loyalty and sales growth

Product branding: key strategy steps Product branding helps differentiate a product from similar offerings in the marketplace. It creates a unique identity and attracts consumers' attention. It also allows you to establish a strong emotional connection with your customers, which in turn influences the purchase decision process. Harvard Business School professor Gerald Zaltman notes that…

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preparing for audience research

Audience research: how to organise the process properly

Audience research: the basic steps   Companies that integrate target audience research into their value creation strategy will always be in an advantageous position and one step ahead of the competitors. Audience research is the first step in conversion planning. The process is systematic and requires an in-depth analysis of each component. Audience research should be…

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regular brand analysis

Brand analysis: how to understand consumer attitudes towards a company and its products

Why brand analysis is important for business development Brands and their messages play an important role in building relationships with consumers. The right positioning of a company determines purchase decisions and the likelihood of repeat business. A comprehensive brand analysis can help you track changes in the sentiment of your target audience. Importance of analysis…

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UGC

UGC as an effective promotional tool on social networks

How UGC works to increase brand recognition User-generated content (UGC) is an effective SMM strategy for increasing brand awareness and audience reach. It involves users themselves posting photos, videos and articles about the company. Such content spreads quickly across social networks, mainly due to its naturalness. People trust impressions and feedback from real consumers more…

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