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Social media automation: the power of dedicated services
Social media automation allows you to manage platform activities, schedule different actions and perform operations automatically. There are specific services that simplify the processes of publishing and interacting with users. They also provide tools for analysis, tracking audience activity and their reactions to specific posts.
Automation services address the following tasks:
- Post scheduling and publishing. The tools allow you to prepare content in advance for posting to the social network at a specific date and time. The software automatically publishes the post according to a schedule.
- Management of all your accounts on one platform. The service allows you to perform actions for different social networks such as Instagram, LinkedIn, Facebook and others. Manage all your accounts and analyse results in one place. No need to switch from one platform to another.
- Analytics. The services provide statistics on various parameters. The number of views and user activity can be monitored. The software has a set of tools to evaluate the promotion’s success. It also analyses several parameters and provides the user with a report in a convenient form.
- Audience interaction. Thanks to the automation services, it is possible to set up an effective communication system with the participants, react quickly to comments or mentions and exchange personal messages.
Automation platforms are designed to be used by multiple people. So an account can be managed by a team of specialists. For example, a content creator might write posts, and a targeting specialist might work on advertising campaigns. The services make it easy to distribute tasks between team members and track their productivity.
The use of automated systems for social network advertising allows the activities of specialists to be optimised and relieves them of routine tasks. In addition, there are various tools for tracking statistics so that you can adjust your marketing strategy in time to increase efficiency.
Services for social media activities automation
There are several services available to automate social media activities. One of the most popular is Hootsuite. This programme allows you to schedule posts and manage content. It also provides a wide range of metrics for analysis. The disadvantage of this platform is the complexity of the interface, which takes a long time to master.
Buffer’s functionality is simpler but inferior to Hootsuite and other similar platforms.
Sprout Social offers a convenient system for organising promotions and interactions on social networks. However, the cost of the service is higher than its competitors.
In general, most services have a similar set of tools. Full functionality is usually available on a maximum subscription basis. However, free use with limited access to tools is also possible.