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Serviceform has raised an investment of EUR 2.45 million
Finnish startup Serviceform has successfully closed a funding round in which it raised EUR 2.45 million. The main investors were Virta Equity, BackingMinds and Gorilla Capital, as well as business angel Lasse Järvinen.
Serviceform provides marketing solutions for small and medium-sized enterprises. The company plans to use the proceeds to expand its operations in Europe. The startup is a leading provider of marketing tools for the automotive and real estate sectors. The company is also actively exploring opportunities to enter new markets. In addition, the developer regularly improves its tools to make them as useful as possible for more customers. The startup plans to update the platform and add new features in the near future.
The Serviceform platform offers a wide range of tools, including:
- lead generation tools;
- customer relationship management capabilities;
- customer support functionality;
- the availability of customisable chatbots;
- campaign creation and implementation in WhatsApp Messenger;
- convenient comparison system;
- own AI-based search engine;
- lead bar and pop-up customisation;
- web analytics tools and more.
The platform’s main goal is to provide businesses with an affordable tool for achieving their marketing goals. Clients in 25 countries use the solution, which is synchronised with more than 4,000 websites.
Serviceform’s plans
Iranti Gomez, Serviceform co-founder, believes that the funding round has been very successful for the company. The funds raised open up a wide range of opportunities to scale the business and realise its potential to attract new customers. Gomez also outlined the company’s strategy for the near future. Serviceform aims to achieve the status of the best SME marketing package in Europe. In addition, the company intends to expand its partner network and attract new resellers. It will help to create a solid foundation for future growth. Gomez sees the M&A model as another interesting area of the company’s development. With its help, the startup can expect rapid scaling and expansion in the region.
The main investor was Virta Equity. The company’s representative, Marco Mettenen, noted Serviceform’s high potential. He believes that the startup has every chance of becoming an industry leader. The company has already established itself as a reliable solution provider for SMEs in Finland. Now, it is ready to enter the European market.
Virta Equity is a long-term investor in Serviceform. The two companies began cooperating in 2022, and since then, Virta Equity has continued to support the startup’s development.