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The personal brand of an IT specialist: where to start forming an image
The market is changing, and personalization is coming to the fore. This trend affects all areas of business, including technology. To stay competitive, it is important to develop an IT professional’s personal brand and to do so regardless of whether he or she is a freelancer or works for a company.
Personal branding is a strategy of personal promotion, where the emphasis is placed on the skills of the person, his professional experience. When building a positive image, the individual qualities and values of the specialist are also taken into account. Why do you need to develop a personal brand? It serves as a kind of business card, which helps reach people, establish professional relationships and increase the number of cooperation proposals.
Such a promotion option has a number of advantages, one of them being an increase in credibility. A properly developed strategy will allow you to present the IT specialist in a favorable light, as an expert in his field.
In addition, a personal brand is a great way to stand out from the competition. The promotion gives an opportunity to show potential employers or clients all the positive aspects of cooperation. By improving your skills and gaining experience in different areas, your personal brand will grow stronger.
Expertise, and more importantly, the knowledge of it by many people increases the chances of sharing your professional opinion with a wide audience, for example in the media, on YouTube channels, via podcasts, or social networks. This is sure to pay off, employers or potential partners will be interested in the ideas and may offer successful collaborations.
A personal brand also affects the cost of a professional’s services. Clients understand what they are paying money for. When professionalism is highly valued, there will be no questions about pricing. In addition, in this case, when choosing a specialist, clients will compare not only the cost of services in the market but also the expertise and professionalism.
The formation of a personal brand should begin with the articulation of the purpose of professional activity. It is also necessary to determine the target audience that is interested in the services provided. The brand should carry a certain message, for example, about expertise, reliability of the specialist, his high professional, and personal qualities.
You should also highlight your uniqueness, which will distinguish you from other specialists. It is not necessary to try to please absolutely everyone, much more effective to bring your message to a certain category of people who are really interested in the specialist of this class.
When all of these questions are answered, then move on to the promotion itself. One of the options is the publication of useful content on a personal page in social networks or on a blog. In this case, it is necessary to regularly publish new posts, attracting more and more new subscribers. An important point is an activity, a good practice is to communicate with users, answering their questions, recommendations – all this is a manifestation of professional skills.