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NFT marketing: where to start promoting the unique token sector
Since the emergence of the non-fungible token, directions related to using this digital asset began to develop. One of them was NFT marketing, which deals with the promotion of unique tokens.
The NFT market is currently worth about $11 billion, and despite the sector’s declining growth momentum, many experts believe it will begin to grow again in the near future. A market valuation is projected to reach the $330 billion mark by 2030, a 30-fold increase. This means that NFT remains a promising area for revenue generation. The spread of metaverses is contributing to the growth of this market.
It is not a problem to create NFT, but it has to interest potential buyers. Therefore, it is essential to find an interesting niche, especially since not all of them are occupied. A good solution would be collections. Now you can start promoting tokens, and the better the strategy is chosen, the more successful NFT will be.
Marketing in the NFT sector has a number of peculiarities. For example, the key channels here are the platforms Twitter and Discord. It should be understood that the main role is played by the community, and it is the users who dictate the terms and determine the value of a token. It may rise or fall – the market is new and therefore still unstable.
The first thing with which you need to begin promotion is information. It is necessary for the audience on Twitter or Discord to know about you and your offer. The difficulty, in this case, can be a rather skeptical attitude to the concept of NFT itself, and it is necessary to convey the right perception, to describe all the advantages and features of such tokens. Another difficulty of perception can be related to technical points. For example, users do not know how to set up a wallet, or how to buy, store and sell such an asset. By publishing educational content, you change the mood in the community and build trust with people.
It is also worth noting some points that relate to the communication itself on the platforms. For example, unlike Facebook and Instagram, where the user can clearly see with whom he or she is communicating, Twitter adopts a certain anonymity, under which it is difficult to guess the identity. This, too, can be an obstacle to building trust and will reduce promotional efforts to zero. The Discord platform stands out in this case, where contact between users takes place through a virtual conversation.
As with any market, NFT promotion requires a clear marketing strategy based on audience analysis and offers from competitors. Without an initial plan, it is not worth entering a new and unstable sector.