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MARKETING AND BRANDING

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marketing approaches in the IT-industry
MARKETING AND BRANDING

Marketing in the IT-industry: why it is important to engage in promotion

Marketing in the IT-industry as an effective promotion tool The European IT market is developing rapidly. Despite the fact that investor interest in local developers has been growing in the last few years, not all startups receive financing. In many cases, the reason is improper marketing in the IT industry. Unfortunately, companies pay little attention…
28.04.20220Comments

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data-driven marketing
MARKETING AND BRANDING

Data-driven marketing as an effective strategy to influence the target audience

How to use data-driven marketing in your work Data-driven marketing implies that the decision-making process should be guided by the analysis of a large amount of information. Data sources in this case are various tools, such as project management systems or social networks. This strategy takes into account all the information that can be tracked…
17.02.20220Comments

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