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MARKETING AND BRANDING

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Henadz AliashukHenadz Aliashuk – a specialist in the creation, implementation and development of business models in the IT-sphere

Data-driven marketing as an effective strategy to influence the target audience

How to use data-driven marketing in your work Data-driven marketing implies that the decision-making process should be guided by the analysis of a large amount of information. Data sources in this case are various tools, such as project management systems or social networks. This strategy takes into account all the information that can be tracked…

17.02.20220Comments

ByPress secretary

MARKETING AND BRANDING

Why the marketing department in an IT company is important: its functions

What tasks are solved by the marketing department of the IT-company More and more foreign investors are showing interest in Ukrainian IT-companies, but the deal often does not come to fruition. One of the reasons is the lack of a clear strategy for attracting customers. In order for the business to develop, it is necessary…

03.02.20220Comments

ByPress secretary

MARKETING AND BRANDING

How brand awareness helps a company become more successful in the marketplace

Brand awareness: why a company needs to work on its image Brand awareness is an important tool for promoting a business and its products, regardless of its stage of development. One of the factors of sales and popularity in general is the ability of consumers to identify a company by its logo, name and corporate…

20.01.20220Comments

ByPress secretary

MARKETING AND BRANDING

How global media trends have changed since the pandemic began

Global media trends: GlobalWebIndex research The importance of work-life balance has become so acute for the first time since the pandemic. This is confirmed by a survey by GlobalWebIndex (GWI), in which 53% of those surveyed put financial savings at the top of the list, 47% said it was important to take care of loved…

06.01.20220Comments

ByPress secretary

MARKETING AND BRANDING

IT product branding: how to make the product popular and in demand

IT product branding: what you need to pay attention to Technology companies, especially in the initial stages of development, rarely pay attention to branding. However, sooner or later there is a need to create a certain image, and this allows expanding market positions and entering new segments. IT product branding is no less important, and…

23.12.20210Comments

ByPress secretary

MARKETING AND BRANDING

Marketing strategies: types of approaches to attract customers

Marketing strategies: options of tools to increase sales The success of a business, its development and competitiveness largely depend on properly organized marketing activities. The importance of such a department in a company of any orientation cannot be questioned. However, the results of its work do not always live up to expectations, and the reason…

09.12.20210Comments

ByPress secretary

MARKETING AND BRANDING

Key stages of branding: how to develop a unique style for the company

Stages of branding: sequence of actions in brand development Branding is the creation of a company image that will be remembered and attract potential customers. The main component is the development of a brand or trademark and an original, concise name. The importance of this does not need to be explained, just think of famous…

25.11.20210Comments

ByPress secretary

MARKETING AND BRANDING

Digital marketing: effective approaches to attract customers

Why digital marketing is needed: an overview of approaches The market is rapidly developing, there are more and more new companies with unique offerings that are of interest to consumers. At the same time, the needs are also growing, people want a product that meets all the requirements and is easy to use. Under such…

11.11.20210Comments

ByPress

MARKETING AND BRANDING

How IT company branding works: the benefits of building an image

IT company branding as one of the ways to succeed Some IT companies fully concentrate on the creation of the product, without paying due attention to their image and identity on the market. This approach is not always the right one, and in some cases it limits business development. And even if a company is…

28.10.20210Comments

ByPress secretary

MARKETING AND BRANDING

Marketing technologies: what mistakes companies make when using them

Marketing technologies: when innovations harm rather than help Marketing technologies are important and effective tools for business development. Thanks to the use of various algorithms and the analysis of data sets, it is possible to significantly improve and facilitate the work of specialists. The potential of innovative technologies in marketing is proven by figures: 70%…

14.10.20210Comments

ByPress secretary

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