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MARKETING AND BRANDING

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Henadz AliashukHenadz Aliashuk – a specialist in the creation, implementation and development of business models in the IT-sphere

Brand story: why it’s essential to use a brand story for the company

Brand story: examples from well-known companies A brand story is a concept that allows you to influence the emotional component of the perception of the target audience through an adequately constructed philosophy and broadcast values of the company. A brand story is a basis for business positioning and the creation of effective interaction with consumers. …

27.10.20220Comments

ByPress secretary

MARKETING AND BRANDING

Digital strategy: the main points of its composition

Digital strategy: an overview of effective tools for promotion For successful implementation of marketing goals, it is necessary to think clearly about each step, assess all the risks and only then proceed to the planned actions. To structure all tasks digital strategy works effectively, which helps professionals not to miss important details. A digital strategy…

13.10.20220Comments

ByPress secretary

MARKETING AND BRANDING

Visual identity: why you need a strong visual image of the company

How visual identity affects the perception of consumers The visual component plays a significant role in perception. Through the organs of vision, people read new images, analyze them, and form their attitudes toward them. This feature allows you to influence the audience through the image, laying in it the necessary ideas. Visual identity, which is…

29.09.20220Comments

ByPress secretary

MARKETING AND BRANDING

How a company’s reputation is assessed: an overview of ratings

Why a company's reputation and its components are important The level of trust in a business depends on many factors, including the information about the business that customers see on social networks, in the media, and on websites. The company's reputation depends on the way in which this information is posted. It is important to…

15.09.20220Comments

ByPress secretary

MARKETING AND BRANDING

A trademark as an additional business asset

How to register a trademark: peculiarities of the procedure A trademark is a useful tool for business. It provides an opportunity to protect yourself from counterfeit products and thereby preserve the reputation of the brand on the market. In addition, thanks to the trademark, the consumer will be able to identify the company's product and…

01.09.20220Comments

ByPress secretary

MARKETING AND BRANDING

Guest blogging: an effective tool for brand promotion

Guest blogging: the benefits of promotion through partners Guest blogging is a type of promotion that involves the creation of articles and posts. This content is posted on affiliate sites and social networks by Influencers with a large audience or on themed blogs. This approach makes it possible to increase the number of visitors, and…

18.08.20220Comments

ByPress secretary

MARKETING AND BRANDING

Brand marketing as a reliable tool for building trust between the company and consumers

Brand marketing: factors that help in the promotion Brand marketing includes a set of tools and methods that help promote a company's name and demonstrate its uniqueness. Thanks to various approaches and activities you can significantly increase the competitiveness of a business and its products and make them visible to consumers. A striking example of…

04.08.20220Comments

ByPress secretary

MARKETING AND BRANDING

Conversion: why does an online store need it?

How to determine the website conversion: its types Conversion is the ratio of the number of users who have already made any targeted interaction with the content of the site to the total number of visitors to the resource. Thanks to this indicator it is possible to estimate the number of real clients and predict…

21.07.20220Comments

ByPress secretary

MARKETING AND BRANDING

The workday consumer: peculiarities of the new type of customer

Who is the workday consumer: a study from Microsoft Market development and rapidly changing trends affect consumer preferences and behavior. This is especially felt in those areas of life that are directly related to modern technology. Analysts at Microsoft conducted a study on how the portrait of the ideal customer is changing. According to their…

07.07.20220Comments

ByPress secretary

MARKETING AND BRANDING

End-to-end analytics: the effectiveness of a tool for small businesses

How the end-to-end analytics works to account for the number of orders End-to-end analytics is a method of identifying the effectiveness of marketing activities and promotion in general. In most cases, it is used by large companies at a certain stage of development when they are planning a new strategy. However, small businesses will also…

23.06.20220Comments

ByPress secretary

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