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MARKETING AND BRANDING

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Henadz AliashukHenadz Aliashuk – a specialist in the creation, implementation and development of business models in the IT-sphere

The workday consumer: peculiarities of the new type of customer

Who is the workday consumer: a study from Microsoft Market development and rapidly changing trends affect consumer preferences and behavior. This is especially felt in those areas of life that are directly related to modern technology. Analysts at Microsoft conducted a study on how the portrait of the ideal customer is changing. According to their…

07.07.20220Comments

ByPress secretary

MARKETING AND BRANDING

End-to-end analytics: the effectiveness of a tool for small businesses

How the end-to-end analytics works to account for the number of orders End-to-end analytics is a method of identifying the effectiveness of marketing activities and promotion in general. In most cases, it is used by large companies at a certain stage of development when they are planning a new strategy. However, small businesses will also…

23.06.20220Comments

ByPress secretary

MARKETING AND BRANDING

Marketing strategy for an IT company: common mistakes

Why IT needs a marketing strategy Increasing leads and sales are the two main goals for any business, including in the IT segment. A correctly formulated marketing strategy, which will be synchronized with the actions of the sales department, will help to ensure the regular growth of these indicators. However, in practice, many companies make…

09.06.20220Comments

ByPress secretary

MARKETING AND BRANDING

Integrated marketing as an effective tool for product and company promotion

Integrated marketing: the key components of the strategy Today's world is fast-paced. Customer needs are growing, and the market does not always have time to fully meet them, resulting in increased competition. Companies are forced to adopt different approaches to retain and attract consumers, and integrated marketing shows good results in this case. It is…

26.05.20220Comments

ByPress secretary

MARKETING AND BRANDING

Brand strategy as the basis for product and business promotion in general

Brand strategy: where to start developing The development of a business, its recognition and positioning in the market is impossible without a well-thought-out plan of consistent actions. This is the brand strategy, which is the foundation for all subsequent activities. Thanks to a correctly made promotion it is possible to bring the business to a…

12.05.20220Comments

ByPress secretary

MARKETING AND BRANDING

Marketing in the IT-industry: why it is important to engage in promotion

Marketing in the IT-industry as an effective promotion tool The European IT market is developing rapidly. Despite the fact that investor interest in local developers has been growing in the last few years, not all startups receive financing. In many cases, the reason is improper marketing in the IT industry. Unfortunately, companies pay little attention…

28.04.20220Comments

ByPress secretary

MARKETING AND BRANDING

The personal brand of an IT specialist: what it is needed for

The personal brand of an IT specialist: where to start forming an image The market is changing, and personalization is coming to the fore. This trend affects all areas of business, including technology. To stay competitive, it is important to develop an IT professional's personal brand and to do so regardless of whether he or…

14.04.20220Comments

ByPress secretary

MARKETING AND BRANDING

Email marketing remains an effective promotional tool

How email marketing works Despite the fact that new technologies are emerging, email marketing does not lose its relevance, and it is still in demand by professionals. According to surveys, about 32% of respondents consider it one of the main tools in their work, and 37% plan to increase their budget for this approach this…

28.03.20220Comments

ByPress secretary

MARKETING AND BRANDING

Why IT sphere needs branding

The IT sphere: a strategy for shaping a positive image The IT sphere is actively developing, and the demand for its products is growing rapidly. Every day new startups and their products appear in the world that allow improving activities in this or that segment, automating processes, or increasing the comfort of life. Despite the…

17.03.20220Comments

ByPress

MARKETING AND BRANDING

QR codes in commercials and other new approaches to promotion of goods

QR codes in commercials started to be used 10 times more often According to market analysis, the TV advertising sector will grow by about 12-15% this year. The National Advertising Alliance, where billing figures regularly go up, also noted an increase in dynamics. According to the head of NRA, this jump is due to the…

03.03.20220Comments

ByPress secretary

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