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MARKETING AND BRANDING

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Henadz AliashukHenadz Aliashuk – a specialist in the creation, implementation and development of business models in the IT-sphere

Employer branding as a reputation management tool for job seekers

How to get employer branding right A company's reputation plays a huge role for job seekers. They scrutinise not only the salary offered and the responsibilities but also the company's reviews. If the company's image is tarnished, it will be difficult to attract highly skilled staff. Properly organised employer branding can help. Surveys show that…

11.03.20240Comments

ByPress secretary

MARKETING AND BRANDING

Ideal customer profile as a tool for increasing the effectiveness of promotion

How to create an ideal customer profile The key task in developing a marketing strategy is to identify the target audience. This involves looking at the consumer's needs for the product, their behaviour when choosing and buying the product, and other characteristics. In order to understand who to target, experts create an ideal customer profile.…

12.02.20240Comments

ByPress secretary

MARKETING AND BRANDING

Why it’s important to have a power brand to grow your business

Why companies need a power brand A power brand is a powerful business tool that, if used correctly, will deliver the desired results over time. This includes creating a positive reputation with consumers and competitors and building internal processes to achieve business goals. Such a strategy should focus first on the company's values and goals…

15.01.20240Comments

ByPress secretary

MARKETING AND BRANDING

Social media automation: managing accounts in a single system

Social media automation: the power of dedicated services Social media automation allows you to manage platform activities, schedule different actions and perform operations automatically. There are specific services that simplify the processes of publishing and interacting with users. They also provide tools for analysis, tracking audience activity and their reactions to specific posts. Automation services…

18.12.20230Comments

ByPress secretary

MARKETING AND BRANDING

Guideline as a tool to systematise all elements of the brand

Why there is a need for guidance: its benefits One of the ingredients of a successful business is thoughtful branding, which is impossible without a systematic approach that considers every detail. To promote a company consistently across multiple platforms and in the real world, it is necessary to compile all information about the brand into…

20.11.20230Comments

ByPress secretary

MARKETING AND BRANDING

Messenger marketing as an effective tool for achieving business goals

How messenger marketing works: an overview of tool Messenger marketing is an advertising tool that uses messengers and social media dialogue setups. This approach is popular since special services for communication give a higher volume of coverage than, for example, social networks, where the figure is reduced by updating the feed. In the case of…

23.10.20230Comments

ByPress secretary

MARKETING AND BRANDING

Brand book: a detailed guide to brand positioning in the marketplace

What key points a brand book should contain A brand book is a key branding document that is the basis for promoting a company. It contains information about the fonts and colors used and the company's philosophy and uniqueness. A brand book serves as a manual for properly presenting a business, starting with the smallest…

25.09.20230Comments

ByPress secretary

MARKETING AND BRANDING

Marketing automation as an effective tool for business process optimization

Marketing automation: the benefits of using Marketing automation allows you to increase the efficiency of the marketer's work. With its help, you can optimize the performance of tasks that take a lot of time. Special services take over such routine duties as sending emails and SMS, interacting in social networks, and setting up push messages.…

28.08.20230Comments

ByPress secretary

MARKETING AND BRANDING

Elements of branding as a tool to increase company awareness

What elements of branding are important to consider when promoting Elements of branding are the foundation of a company's corporate identity, by which it becomes recognizable to consumers. The combination of different components allows you to create a harmonious image through which the company interacts with the public. However, for effective branding, it is important…

31.07.20230Comments

ByPress secretary

MARKETING AND BRANDING

How SWOT analysis helps to strengthen the company’s position: application of the methodology

SWOT analysis: features and types of business evaluation methodology Opening any business begins with an assessment of the risks that will affect the operation. The result allows you to see the feasibility of the implementation of a project, and how viable it is in the current market conditions. For this purpose, SWOT analysis is used,…

03.07.20230Comments

ByPress secretary

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