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MARKETING AND BRANDING

regular brand analysis

Brand analysis: how to understand consumer attitudes towards a company and its products

Why brand analysis is important for business development Brands and their messages play an important role in building relationships with consumers. The right positioning of a company determines purchase decisions and the likelihood of repeat business. A comprehensive brand analysis can help you track changes in the sentiment of your target audience. Importance of analysis…

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UGC

UGC as an effective promotional tool on social networks

How UGC works to increase brand recognition User-generated content (UGC) is an effective SMM strategy for increasing brand awareness and audience reach. It involves users themselves posting photos, videos and articles about the company. Such content spreads quickly across social networks, mainly due to its naturalness. People trust impressions and feedback from real consumers more…

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experience mapping

Experience mapping: a tool for improving personalisation

Why companies need to use experience mapping In a fiercely competitive marketplace, regularly improving the customer experience is critical. Companies are looking for an integrated approach to increase loyalty and encourage customer interaction. In this context, experience mapping is an effective tool for identifying and capturing key customer interaction points. An experience map visually represents…

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