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MARKETING AND BRANDING

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Henadz AliashukHenadz Aliashuk – a specialist in the creation, implementation and development of business models in the IT-sphere

Experience mapping: a tool for improving personalisation

Why companies need to use experience mapping In a fiercely competitive marketplace, regularly improving the customer experience is critical. Companies are looking for an integrated approach to increase loyalty and encourage customer interaction. In this context, experience mapping is an effective tool for identifying and capturing key customer interaction points. An experience map visually represents…

03.06.20240Comments

ByPress secretary

MARKETING AND BRANDING

Sound branding as an effective way to capture consumer attention

How sound branding helps to make a company more recognisable Sound is a powerful tool for attracting attention and communicating your point of view to a wide range of people. It can evoke a strong emotional response that can be either positive or negative. Marketers use audio as a promotional tool. Widespread sound branding helps…

06.05.20240Comments

ByPress secretary

MARKETING AND BRANDING

How to increase sales in an online shop

Sales in an online shop: what to look out for Online shop sales are part of e-commerce, and understanding the specifics of this type of business is crucial. To increase sales regularly, you need to constantly work on the effectiveness of your marketing strategy, improve the functionality of your website, and take other important factors…

08.04.20240Comments

ByPress secretary

MARKETING AND BRANDING

Employer branding as a reputation management tool for job seekers

How to get employer branding right A company's reputation plays a huge role for job seekers. They scrutinise not only the salary offered and the responsibilities but also the company's reviews. If the company's image is tarnished, it will be difficult to attract highly skilled staff. Properly organised employer branding can help. Surveys show that…

11.03.20240Comments

ByPress secretary

MARKETING AND BRANDING

Ideal customer profile as a tool for increasing the effectiveness of promotion

How to create an ideal customer profile The key task in developing a marketing strategy is to identify the target audience. This involves looking at the consumer's needs for the product, their behaviour when choosing and buying the product, and other characteristics. In order to understand who to target, experts create an ideal customer profile.…

12.02.20240Comments

ByPress secretary

MARKETING AND BRANDING

Why it’s important to have a power brand to grow your business

Why companies need a power brand A power brand is a powerful business tool that, if used correctly, will deliver the desired results over time. This includes creating a positive reputation with consumers and competitors and building internal processes to achieve business goals. Such a strategy should focus first on the company's values and goals…

15.01.20240Comments

ByPress secretary

MARKETING AND BRANDING

Social media automation: managing accounts in a single system

Social media automation: the power of dedicated services Social media automation allows you to manage platform activities, schedule different actions and perform operations automatically. There are specific services that simplify the processes of publishing and interacting with users. They also provide tools for analysis, tracking audience activity and their reactions to specific posts. Automation services…

18.12.20230Comments

ByPress secretary

MARKETING AND BRANDING

Guideline as a tool to systematise all elements of the brand

Why there is a need for guidance: its benefits One of the ingredients of a successful business is thoughtful branding, which is impossible without a systematic approach that considers every detail. To promote a company consistently across multiple platforms and in the real world, it is necessary to compile all information about the brand into…

20.11.20230Comments

ByPress secretary

MARKETING AND BRANDING

Messenger marketing as an effective tool for achieving business goals

How messenger marketing works: an overview of tool Messenger marketing is an advertising tool that uses messengers and social media dialogue setups. This approach is popular since special services for communication give a higher volume of coverage than, for example, social networks, where the figure is reduced by updating the feed. In the case of…

23.10.20230Comments

ByPress secretary

MARKETING AND BRANDING

Brand book: a detailed guide to brand positioning in the marketplace

What key points a brand book should contain A brand book is a key branding document that is the basis for promoting a company. It contains information about the fonts and colors used and the company's philosophy and uniqueness. A brand book serves as a manual for properly presenting a business, starting with the smallest…

25.09.20230Comments

ByPress secretary

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