Why it's important to consider customer types in marketing
Understanding your target audience is fundamental to a thriving business. In any field, it is essential to know your customers, their peculiarities, pain points and preferences. It is necessary to take a holistic approach to analysis. In addition to age and demographics, marketers should consider the…
Why brand analysis is important for business development
Brands and their messages play an important role in building relationships with consumers. The right positioning of a company determines purchase decisions and the likelihood of repeat business. A comprehensive brand analysis can help you track changes in the sentiment of your target audience.
Importance of analysis…
YouTube content: developing a promotion strategy
Social media promotion requires an understanding of the platform and a unique approach. Thoughtful content for YouTube is one key to successfully engaging viewers. It will help you keep their attention and increase your subscriber numbers.
The video service divides content into specific formats, including:
Help - so-called "green"…
How to calculate brand equity
Brand equity is a powerful tool that has contributed to business success for decades. It is the value that a brand adds to a product or service through customer perception, association, and loyalty. It contributes to shareholder value and other difficult-to-quantify values.
How to measure brand equity
There are several…
How UGC works to increase brand recognition
User-generated content (UGC) is an effective SMM strategy for increasing brand awareness and audience reach. It involves users themselves posting photos, videos and articles about the company. Such content spreads quickly across social networks, mainly due to its naturalness. People trust impressions and feedback from real consumers more…
The basics of a marketing strategy to achieve Lovemark status
Today's market is saturated with products, so competition remains fierce in almost every niche. Companies have to fight for every customer and devise different approaches to attract the public's attention. In such conditions, it is important for a company not only to win a new…
Why companies need to use experience mapping
In a fiercely competitive marketplace, regularly improving the customer experience is critical. Companies are looking for an integrated approach to increase loyalty and encourage customer interaction. In this context, experience mapping is an effective tool for identifying and capturing key customer interaction points.
An experience map visually represents…
How sound branding helps to make a company more recognisable
Sound is a powerful tool for attracting attention and communicating your point of view to a wide range of people. It can evoke a strong emotional response that can be either positive or negative. Marketers use audio as a promotional tool. Widespread sound branding helps…
Sales in an online shop: what to look out for
Online shop sales are part of e-commerce, and understanding the specifics of this type of business is crucial. To increase sales regularly, you need to constantly work on the effectiveness of your marketing strategy, improve the functionality of your website, and take other important factors…
How to get employer branding right
A company's reputation plays a huge role for job seekers. They scrutinise not only the salary offered and the responsibilities but also the company's reviews. If the company's image is tarnished, it will be difficult to attract highly skilled staff. Properly organised employer branding can help.
Surveys show that…