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MARKETING AND BRANDING

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Henadz AliashukHenadz Aliashuk – a specialist in the creation, implementation and development of business models in the IT-sphere

How to use employee-generated content in branding

Employee-generated content: what you need to know for promotion Employee-generated content (EGC) is an integral part of a branding strategy. EGC performs several important tasks that are essential for a company's success in a competitive market. Experts identify three key reasons for incorporating EGC into a marketing strategy: Expanding promotion opportunities. Companies can involve a…

20.10.20250Comments

ByPress secretary

MARKETING AND BRANDING

Naming and its importance for business

How to organise naming: a step-by-step guide Naming is the process of finding a name for a company or an individual product. This involves developing and officially registering the name. This stage is crucial for businesses because it directly affects brand recognition and how consumers perceive the brand. An original and memorable name helps a…

22.09.20250Comments

ByPress secretary

MARKETING AND BRANDING

How to conduct a digital marketing audit

Digital marketing audit: the benefits of a comprehensive channel assessment Technological advances and changes in consumer behaviour are rapidly transforming the digital landscape. This forces businesses to regularly review their approaches in order to adapt to these new realities. A digital marketing audit is one of the key tools for this. This allows you to…

25.08.20250Comments

ByPress secretary

MARKETING AND BRANDING

Brand story: how to create an effective narrative that inspires trust

How brand story influences company perception and sales In the past, brand story alone was an effective tool for building loyalty. However, audience behaviour is changing, and so is the market. It is no longer enough to tell an interesting story. It is important to adapt it to the different target groups' needs and expectations.…

28.07.20250Comments

ByPress secretary

MARKETING AND BRANDING

Communication strategy to increase awareness and sales

Communication strategy: how to communicate effectively with consumers A communication strategy aims to improve interaction with consumers in order to increase sales. It is based on regularly reminding the audience about the brand and its products. This approach helps to increase consumer loyalty and commitment to the company. It is a complex strategy that, if…

30.06.20250Comments

ByPress secretary

MARKETING AND BRANDING

Mascots as a way to revitalise brand interaction

Mascots and their benefits for promotion Mascots are characters that promote a more interactive interaction between the customer and the brand. They turn marketing strategy into an engaging process. They make communication with the audience more memorable. These characters bring the company to life and make it stand out. Mascots also help to increase engagement.…

02.06.20250Comments

ByPress secretary

MARKETING AND BRANDING

Why lead generation should be part of any marketing strategy

Lead generation and its tools Lead generation is one of the main objectives of marketing activities. To win customers, a company must implement effective strategies to attract and retain consumers. And the right combination of these plays an important role. Leads types A lead is a contact that results from a targeted action by a…

05.05.20250Comments

ByPress secretary

MARKETING AND BRANDING

How product branding affects customer loyalty and sales growth

Product branding: key strategy steps Product branding helps differentiate a product from similar offerings in the marketplace. It creates a unique identity and attracts consumers' attention. It also allows you to establish a strong emotional connection with your customers, which in turn influences the purchase decision process. Harvard Business School professor Gerald Zaltman notes that…

07.04.20250Comments

ByPress secretary

MARKETING AND BRANDING

How to strengthen a brand’s online presence with YouTube

Brand’s online presence: the power of YouTube to execute your strategy One of the key marketing goals is to attract and retain the attention of consumers. With so much to choose from, it can be difficult for businesses to keep potential customers interested. Increasing a brand's online presence can be achieved by using a variety…

10.03.20250Comments

ByPress secretary

MARKETING AND BRANDING

The role of brand authority in business success

Brand authority as a component of success: the Macy's case Building a successful brand requires a unique approach. It is impossible to copy another company's strategy and achieve sustainable results. This leads to attracting an audience that focuses solely on the product's price. However, brand authority plays a key role in today's market. It ensures…

10.02.20250Comments

ByPress secretary

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