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Brand’s online presence: the power of YouTube to execute your strategy
One of the key marketing goals is to attract and retain the attention of consumers. With so much to choose from, it can be difficult for businesses to keep potential customers interested. Increasing a brand’s online presence can be achieved by using a variety of digital channels. One of these is YouTube.
The platform benefits
Often, companies view this platform as a secondary channel, preventing them from realising its full potential to engage consumers. YouTube offers a number of benefits that can significantly increase marketing effectiveness. These include:
- Competing with traditional search engines. The platform is a dynamic search engine with a huge reach. It has more than 2 billion users per month, all of whom actively use the platform to search for content. The high level of engagement spans both B2B and B2C segments.
- The dominance of long-form video. Unlike platforms such as TikTok and Instagram, where short videos are popular, YouTube continues to demand longer videos. This makes the platform ideal for promoting product reviews, how-to guides, expert videos and more. It helps brands tell their story in more detail, educate their audience and strengthen their connection with consumers.
- Platform versatility. YouTube offers various tools for engaging with customers. The comments tab is a great way to start a dialogue. The Communities section helps you track current trends and updates. Playlists are another useful tool. This tool makes it easy to sort content, which helps keep viewers’ attention and encourages them to return to the video.
YouTube features
One of YouTube’s most important features is its affiliation with the search giant Google. YouTube seamlessly integrates with the Google ecosystem, which includes Google Ads and the contextual media network. It opens up a wide range of opportunities for businesses to extend their reach and implement effective marketing strategies.
In practice, the integration means that YouTube content can appear on Google’s contextual media network, increasing online exposure and reaching new categories of potential customers.
Unlike TikTok, where videos often quickly trend and then disappear, YouTube content remains relevant for a long time and continues to attract viewers. The platform can be a source of evergreen content. It offers high reach. All you need to do is publish well-optimised videos on relevant topics.
The platform also offers convenient advertising functionality. A brand can choose the theme of the content it wants to promote. This approach reduces risks to the company’s image by preventing it from being associated with unwanted issues.