Target audience as a key factor for business growth

Target audience: how to create a portrait of your customer Targeting the right audience plays a huge role in the success of a business. It is important to understand if the product fits the customer if it meets their needs if it solves problems and makes life better. There are several ways to identify your…

05.06.20230Comments

ByPress secretary

STARTUPS

Enpal receives investment for business development

German startup Enpal raises €215 million in funding Enpal, which operates in the field of green energy, conducted a round of financing. As a result, it was able to get 215 million euros of investment, thanks to which the business valuation reached 2.2 billion euros. The main investor was the TPG Rise Climate fund. Prior…

Swiss startup Apostrophy AG introduced the AphyOS operating system

The new AphyOS operating system will be available by subscription The startup Apostrophy AG from Switzerland presented its development, which could become a worthy competitor for the market leaders. It is about the new AphyOS operating system, which has a higher level of security than Android and iOS. It should be noted that the battle…

TSMC Corporation plans to reduce investment in production

TSMC is waiting for investment cuts: the reasons Taiwan's TSMC Corporation, the world's largest manufacturer of semiconductor products, announced a reduction in investment in the business. The reason for such a decision was the drop in demand for microchips and, as a consequence, the forecast reduction in the company's revenue. According to the forecasts, in…

15.05.20230Comments

ByPress secretary

MARKETING AND BRANDING

NFT marketing: how to start making money from non-fungible tokens

NFT marketing: where to start promoting the unique token sector Since the emergence of the non-fungible token, directions related to using this digital asset began to develop. One of them was NFT marketing, which deals with the promotion of unique tokens. The NFT market is currently worth about $11 billion, and despite the sector's declining…

OpenAI AI startup may receive investment from Microsoft Corporation

OpenAI will reach a valuation of more than $20 billion thanks to investments from Microsoft Microsoft is considering investing $10 billion in the startup OpenAI. If the deal goes through, the value of the company could reach $29 billion. So far there is no official statement from the interested parties, but some sources note that…

Volkswagen’s next-generation electric vehicle platform: design review

What the MEB+ platform for electric cars will be Volkswagen has shared its developments in the direction of electric transport. Thus, in the near future, a new platform for electric cars will appear, which will enable them to cover distances of 700 kilometers without recharging. The current model was designed for 500 km. Initially, the…

Peter Thiel invested $250 million in the venture capital fund Tacora Capital

Peter Thiel continues to invest in the venture capital sector despite challenges Businessman Peter Thiel invested $250 million in the venture capital fund Tacora Capital, which was a major investment for him. Thiel is first of all known as the cofounder of the PayPal payment system; in addition, he was the first investor in a…

17.04.20230Comments

ByPress secretary

MARKETING AND BRANDING

Trademark registration: the benefits of a tool for business development

Why a registered trademark is needed A registered trademark is not a necessary element of doing business, but it is very useful. By registering it, you can not only increase the recognition of the company but also achieve large sales volumes. Registering a trademark does not require a large investment and is quite affordable even…

Startup Monarch Tractor launches its MK-V tractor

Monarch Tractor introduces a tractor with an intelligent control system The American company Monarch Tractor announced the launch of autonomous tractors that run on an electric motor. The equipment is equipped with a system based on the artificial intelligence of Jetson Edge generation from NVIDIA Corporation. The MK-V tractors will be the first in the…

03.04.20230Comments

ByPress secretary

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.