Korean company Simple Planet raises KRW 8 billion in funding

Simple Planet raises KRW 8 billion investment to develop technology Korean company Simple Planet has raised KRW 8 billion in a round of funding. Investors included local funds and venture capital firms such as POSCO Technology, Hyundai Technology Investment, Easy Holdings and others. The company has received 10 billion won in investment since its launch.…

10.06.20240Comments

ByPress secretary

MARKETING AND BRANDING

Experience mapping: a tool for improving personalisation

Why companies need to use experience mapping In a fiercely competitive marketplace, regularly improving the customer experience is critical. Companies are looking for an integrated approach to increase loyalty and encourage customer interaction. In this context, experience mapping is an effective tool for identifying and capturing key customer interaction points. An experience map visually represents…

Fintech startup Bilt doubles its valuation

Fintech startup Bilt to expand its loyalty program Fintech startup Bilt has led a funding round that has raised USD 200 million in capital. This has doubled the company's valuation to over USD 3 billion. General Catalyst led the funding round. Todd Boehly's Eldridge and existing investors also participated in the round. According to Ankur…

A team of scientists has presented video through animals’ eyes

Special equipment can capture video through animals' eyes Advanced technology is allowing people to relive experiences previously thought to be inaccessible. British researchers from the University of Sussex collaborated with American scientists from the Hanley Colour Laboratory. They have learned how to create videos through animals' eyes. Scientists have developed a camera system that transmits…

General Motors expands electric car production

General Motors increases investment in electric car production in Brazil The American company General Motors has announced investments in the production of electric cars in Brazil. The company plans to invest USD 1.4 billion over 5 years in producing environmentally friendly transport. This step will allow GM to accelerate the production of electric cars in…

13.05.20240Comments

ByPress secretary

MARKETING AND BRANDING

Sound branding as an effective way to capture consumer attention

How sound branding helps to make a company more recognisable Sound is a powerful tool for attracting attention and communicating your point of view to a wide range of people. It can evoke a strong emotional response that can be either positive or negative. Marketers use audio as a promotional tool. Widespread sound branding helps…

London startup Reboxed raises £1.6m to develop solution for retailers

Reboxed startup review London-based circular economy startup Reboxed has raised a round of funding. The company has raised £1.6m. The largest investor was ACF Investors. Founded in 2020 at the height of the pandemic, Reboxed is the project of two friends, Phil Kemish and Matt Thorne. The company provides businesses with turnkey solutions to effectively…

Wi-Fi Alliance introduces the new Wi-Fi 7 standard

Features and benefits of Wi-Fi 7 The Wi-Fi Alliance has announced the availability of a new wireless Internet standard, Wi-Fi 7. This standard offers users higher connection speeds and other benefits than previous generations. It is worth noting that news about Wi-Fi 7 has been coming from representatives of the sphere for a long time.…

Coalition Greenwich: Banks have increased spending on technology

Spending on technology by global banks has reached 20% Spending on technology by corporate and investment banks has reached 20%, according to Coalition Greenwich. This refers to the implementation of various automated systems to improve service levels. In 2023, financial institutions increased investment in this area by 5.4%, leading to increased costs. Over the past…

15.04.20240Comments

ByPress secretary

MARKETING AND BRANDING

How to increase sales in an online shop

Sales in an online shop: what to look out for Online shop sales are part of e-commerce, and understanding the specifics of this type of business is crucial. To increase sales regularly, you need to constantly work on the effectiveness of your marketing strategy, improve the functionality of your website, and take other important factors…

08.04.20240Comments

ByPress secretary

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