Messenger marketing as an effective tool for achieving business goals

How messenger marketing works: an overview of tool Messenger marketing is an advertising tool that uses messengers and social media dialogue setups. This approach is popular since special services for communication give a higher volume of coverage than, for example, social networks, where the figure is reduced by updating the feed. In the case of…

23.10.20230Comments

ByPress secretary

STARTUPS

Startup Perplexity AI received investment to develop its AI search engine

Perplexity AI released a search engine that could become a competitor to Google The American company Perplexity AI raised US$26 million in a funding round. The project is developing a search engine based on artificial intelligence. Investors' interest in the young company, which was only founded in 2022, is due to the growing demand for…

Google Corporation unveiled the fourth generation of TPU graphics chips

Google's new graphics chips will be used for AI training The American corporation Google regularly improves its technologies for training artificial intelligence. All processes are carried out on supercomputers using their own designed graphics chips. The representatives of Google stated that their elements of the new generation demonstrate better results in terms of speed and…

Private Equity: an overview of one of the capital management mechanisms

How to invest in startups through Private Equity Private Equity is a type of wealth management through investments in alternative financial instruments. It refers to investments in companies whose shares are not traded on the stock exchange. Most often, these include start-ups, real estate, and the purchase of gold. Participants in the PE market include…

02.10.20230Comments

ByPress secretary

MARKETING AND BRANDING

Brand book: a detailed guide to brand positioning in the marketplace

What key points a brand book should contain A brand book is a key branding document that is the basis for promoting a company. It contains information about the fonts and colors used and the company's philosophy and uniqueness. A brand book serves as a manual for properly presenting a business, starting with the smallest…

Startup DressX has received $15 million in investment

Digital marketplace DressX has held a funding round The startup DressX has received $15 million in funding. Two girls founded the project, and it is a marketplace of exclusive clothes, not in a physical format, but in a digital format. On the platform, you can find more than 3,000 items from different designers and DressX-branded…

How Microsoft set the stage for OpenAI’s AI technology development

AI technology advances based on Microsoft supercomputer In 2019, Microsoft invested $1 billion in the startup OpenAI, which has become globally popular with ChatGPT. One of the clauses in the agreement to fund the young project was to create a supercomputer to develop AI technology. Microsoft needed to develop in a different direction. And the…

Samsung to invest in new semiconductor manufacturing

Samsung to invest $230m in semiconductor manufacturing Korean technology giant Samsung is investing $230 million in semiconductor manufacturing. This amount will be used to build the world's largest microchip production complex near Seoul. The project is strategically important to Korea and is expected to last 20 years. The total investment is $420 million. The government…

04.09.20230Comments

ByPress secretary

MARKETING AND BRANDING

Marketing automation as an effective tool for business process optimization

Marketing automation: the benefits of using Marketing automation allows you to increase the efficiency of the marketer's work. With its help, you can optimize the performance of tasks that take a lot of time. Special services take over such routine duties as sending emails and SMS, interacting in social networks, and setting up push messages.…

Bitwise Industries receives an $80 million investment

Bitwise Industries' valuation reaches $600 million U.S. startup Bitwise Industries has raised $80 million in investments, bringing the valuation to $600 million. The company develops and supports technological ecosystems to support cities and institutions. It provides solutions in 3 areas: human resources, consulting services, and real estate. Bitwise Workforce trains people with technical skills. Only…

21.08.20230Comments

ByPress secretary

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