Micron Technology to contribute US$3.6 billion to expand production in Japan

Micron Technology plans to manufacture DRAM chips in Japan US-based Micron Technology will invest US$3.6 billion to expand its manufacturing capacity in Japan. The new facility will produce innovative DRAM chips. Production will take place at the company's Hiroshima plant. The plant will be modernised and equipped with advanced equipment to automate key technological processes.…

27.11.20230Comments

ByPress secretary

MARKETING AND BRANDING

Guideline as a tool to systematise all elements of the brand

Why there is a need for guidance: its benefits One of the ingredients of a successful business is thoughtful branding, which is impossible without a systematic approach that considers every detail. To promote a company consistently across multiple platforms and in the real world, it is necessary to compile all information about the brand into…

InsurTech start-up Bolttech raises US$196m

Bolttech valued at US$1.6 billion Bolttech conducted a funding round that raised US$196 million. Key investors in the startup included MetLife and Japanese insurance market leader Tokio Marine, as well as the Sovereign Wealth Fund of Malaysia. Bolttech is valued at US$1.6 billion. Startup Bolttech has been operating in the InsurTech sector since 2020. The…

Qualcomm enhances automotive safety technology

Qualcomm automotive safety technology to be integrated with the system from Autotalks US mobile processor maker Qualcomm plans to acquire Israeli company Autotalks. The move will allow the buyer to improve its automotive safety technology based on the Snapdragon processor. The deal is worth around US$400 million. Qualcomm has been an investor in the Israeli…

Japan’s investments to become the largest in the global market of semiconductor products

Japan's investments in semiconductor manufacturing to reach US$7 billion After peaking in 2020-2021, the semiconductor market has declined gradually in growth rates. The demand for chip devices is falling, as evidenced by the sales of such giants as Samsung and Apple. However, despite the slowdown, there is still an acute shortage problem in the world,…

30.10.20230Comments

ByPress secretary

MARKETING AND BRANDING

Messenger marketing as an effective tool for achieving business goals

How messenger marketing works: an overview of tool Messenger marketing is an advertising tool that uses messengers and social media dialogue setups. This approach is popular since special services for communication give a higher volume of coverage than, for example, social networks, where the figure is reduced by updating the feed. In the case of…

Startup Perplexity AI received investment to develop its AI search engine

Perplexity AI released a search engine that could become a competitor to Google The American company Perplexity AI raised US$26 million in a funding round. The project is developing a search engine based on artificial intelligence. Investors' interest in the young company, which was only founded in 2022, is due to the growing demand for…

Google Corporation unveiled the fourth generation of TPU graphics chips

Google's new graphics chips will be used for AI training The American corporation Google regularly improves its technologies for training artificial intelligence. All processes are carried out on supercomputers using their own designed graphics chips. The representatives of Google stated that their elements of the new generation demonstrate better results in terms of speed and…

Private Equity: an overview of one of the capital management mechanisms

How to invest in startups through Private Equity Private Equity is a type of wealth management through investments in alternative financial instruments. It refers to investments in companies whose shares are not traded on the stock exchange. Most often, these include start-ups, real estate, and the purchase of gold. Participants in the PE market include…

02.10.20230Comments

ByPress secretary

MARKETING AND BRANDING

Brand book: a detailed guide to brand positioning in the marketplace

What key points a brand book should contain A brand book is a key branding document that is the basis for promoting a company. It contains information about the fonts and colors used and the company's philosophy and uniqueness. A brand book serves as a manual for properly presenting a business, starting with the smallest…

25.09.20230Comments

ByPress secretary

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