Sound branding as an effective way to capture consumer attention

How sound branding helps to make a company more recognisable Sound is a powerful tool for attracting attention and communicating your point of view to a wide range of people. It can evoke a strong emotional response that can be either positive or negative. Marketers use audio as a promotional tool. Widespread sound branding helps…

06.05.20240Comments

ByPress secretary

STARTUPS

London startup Reboxed raises £1.6m to develop solution for retailers

Reboxed startup review London-based circular economy startup Reboxed has raised a round of funding. The company has raised £1.6m. The largest investor was ACF Investors. Founded in 2020 at the height of the pandemic, Reboxed is the project of two friends, Phil Kemish and Matt Thorne. The company provides businesses with turnkey solutions to effectively…

Wi-Fi Alliance introduces the new Wi-Fi 7 standard

Features and benefits of Wi-Fi 7 The Wi-Fi Alliance has announced the availability of a new wireless Internet standard, Wi-Fi 7. This standard offers users higher connection speeds and other benefits than previous generations. It is worth noting that news about Wi-Fi 7 has been coming from representatives of the sphere for a long time.…

Coalition Greenwich: Banks have increased spending on technology

Spending on technology by global banks has reached 20% Spending on technology by corporate and investment banks has reached 20%, according to Coalition Greenwich. This refers to the implementation of various automated systems to improve service levels. In 2023, financial institutions increased investment in this area by 5.4%, leading to increased costs. Over the past…

15.04.20240Comments

ByPress secretary

MARKETING AND BRANDING

How to increase sales in an online shop

Sales in an online shop: what to look out for Online shop sales are part of e-commerce, and understanding the specifics of this type of business is crucial. To increase sales regularly, you need to constantly work on the effectiveness of your marketing strategy, improve the functionality of your website, and take other important factors…

Orienspace has launched its Gravity-1 rocket

Private company Orienspace has put satellites into orbit Chinese space startup Orienspace has launched a rocket of its own production. According to the company, this is the most powerful launch vehicle unveiled by a private company in the country. The ship launched Gravity-1 near the coast of the Yellow Sea. The rocket landed successfully in…

Canon’s new equipment will be able to produce 2nm chips

Canon's new equipment will be able to produce 2nm chips Canon has entered a new market by introducing lithography equipment for the production of 5nm chips. The Japanese company also plans to make equipment for 2nm chips. The current market leader in chip production equipment is ASML of the Netherlands. For a long time, it…

Investment firm Brookfield has acquired telecoms operator ATC India

US$2.5 billion deal between Brookfield and ATC India Canadian company Brookfield has acquired ATC India for US$2.5 billion. This deal allowed the investment company to become a leader in the telecom sector in India. In 4 years, Brookfield has acquired three companies in the industry, the largest ATC. It is worth noting that the Indian…

18.03.20240Comments

ByPress secretary

MARKETING AND BRANDING

Employer branding as a reputation management tool for job seekers

How to get employer branding right A company's reputation plays a huge role for job seekers. They scrutinise not only the salary offered and the responsibilities but also the company's reviews. If the company's image is tarnished, it will be difficult to attract highly skilled staff. Properly organised employer branding can help. Surveys show that…

Startup Scalestack has raised investment to develop its AI platform

Scalestack's AI platform features Startup Scalestack has raised US$1 million in its first round of funding. Investors included Founders Network, Flyer One Ventures and other funds. The company plans to use the funds to develop new products and attract customers. Scalestack provides a comprehensive artificial intelligence-based data enrichment and prioritisation platform. The product targets the…

04.03.20240Comments

ByPress secretary

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