Private Equity: an overview of one of the capital management mechanisms

How to invest in startups through Private Equity Private Equity is a type of wealth management through investments in alternative financial instruments. It refers to investments in companies whose shares are not traded on the stock exchange. Most often, these include start-ups, real estate, and the purchase of gold. Participants in the PE market include…

02.10.20230Comments

ByPress secretary

MARKETING AND BRANDING

Brand book: a detailed guide to brand positioning in the marketplace

What key points a brand book should contain A brand book is a key branding document that is the basis for promoting a company. It contains information about the fonts and colors used and the company's philosophy and uniqueness. A brand book serves as a manual for properly presenting a business, starting with the smallest…

Startup DressX has received $15 million in investment

Digital marketplace DressX has held a funding round The startup DressX has received $15 million in funding. Two girls founded the project, and it is a marketplace of exclusive clothes, not in a physical format, but in a digital format. On the platform, you can find more than 3,000 items from different designers and DressX-branded…

How Microsoft set the stage for OpenAI’s AI technology development

AI technology advances based on Microsoft supercomputer In 2019, Microsoft invested $1 billion in the startup OpenAI, which has become globally popular with ChatGPT. One of the clauses in the agreement to fund the young project was to create a supercomputer to develop AI technology. Microsoft needed to develop in a different direction. And the…

Samsung to invest in new semiconductor manufacturing

Samsung to invest $230m in semiconductor manufacturing Korean technology giant Samsung is investing $230 million in semiconductor manufacturing. This amount will be used to build the world's largest microchip production complex near Seoul. The project is strategically important to Korea and is expected to last 20 years. The total investment is $420 million. The government…

04.09.20230Comments

ByPress secretary

MARKETING AND BRANDING

Marketing automation as an effective tool for business process optimization

Marketing automation: the benefits of using Marketing automation allows you to increase the efficiency of the marketer's work. With its help, you can optimize the performance of tasks that take a lot of time. Special services take over such routine duties as sending emails and SMS, interacting in social networks, and setting up push messages.…

Bitwise Industries receives an $80 million investment

Bitwise Industries' valuation reaches $600 million U.S. startup Bitwise Industries has raised $80 million in investments, bringing the valuation to $600 million. The company develops and supports technological ecosystems to support cities and institutions. It provides solutions in 3 areas: human resources, consulting services, and real estate. Bitwise Workforce trains people with technical skills. Only…

Qualcomm and Thales unveil new iSIM technology

How the new iSIM could change the way smartphones are made The era of traditional SIMs is passing away and will be replaced by a new technology by Qualcomm and Thales. The GSMA-certified iSIM is a variant of the standard SIM card embedded in the Snapdragon 8 Gen 2 mobile platform. The solution is fully…

Princeton Digital Group invested $1 billion in the construction of a new data center

Princeton Digital Group plans to strengthen its position in the Asian market Princeton Digital has allocated US$1 billion to construct a new data center. The facility will be located on an island in Indonesia near Singapore. According to the company, the decision to build new data centers in Southeast Asia is due to the region's…

07.08.20230Comments

ByPress secretary

MARKETING AND BRANDING

Elements of branding as a tool to increase company awareness

What elements of branding are important to consider when promoting Elements of branding are the foundation of a company's corporate identity, by which it becomes recognizable to consumers. The combination of different components allows you to create a harmonious image through which the company interacts with the public. However, for effective branding, it is important…

31.07.20230Comments

ByPress secretary

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