Employer branding as a reputation management tool for job seekers

How to get employer branding right A company's reputation plays a huge role for job seekers. They scrutinise not only the salary offered and the responsibilities but also the company's reviews. If the company's image is tarnished, it will be difficult to attract highly skilled staff. Properly organised employer branding can help. Surveys show that…

11.03.20240Comments

ByPress secretary

STARTUPS

Startup Scalestack has raised investment to develop its AI platform

Scalestack's AI platform features Startup Scalestack has raised US$1 million in its first round of funding. Investors included Founders Network, Flyer One Ventures and other funds. The company plans to use the funds to develop new products and attract customers. Scalestack provides a comprehensive artificial intelligence-based data enrichment and prioritisation platform. The product targets the…

Chinese scientists have developed a biodegradable wireless device

Chinese biodegradable wireless device will safely power bioelectronic implants Chinese scientists from Lanzhou University have developed a biodegradable wireless device that can be implanted in the body and store energy. The purpose of the device is to power bioelectronic implants such as monitoring sensors or those that automatically deliver drugs into the body. According to…

French entrepreneurs invest in AI research

New Kyutai laboratory plans large-scale study of AI The rapid development of artificial intelligence technology points to the need to integrate it into everyday processes. It is also a strategic innovation for countries, allowing them to strengthen their position on the world scene. Recognising the importance of this, French businessmen decided to invest in AI…

19.02.20240Comments

ByPress secretary

MARKETING AND BRANDING

Ideal customer profile as a tool for increasing the effectiveness of promotion

How to create an ideal customer profile The key task in developing a marketing strategy is to identify the target audience. This involves looking at the consumer's needs for the product, their behaviour when choosing and buying the product, and other characteristics. In order to understand who to target, experts create an ideal customer profile.…

British space startup Open Cosmos has raised USD 50 million in funding

Open Cosmos plans to launch EO satellites Open Cosmos, a UK-based company, has completed a funding round in which it has raised USD 50 million in investment. The company will use the funds to develop a network of EO satellites to monitor the dynamics of climate change on Earth from space. The startup plans to…

Robotics Transformer 2 AI will help train cleaning robots

The Robotics Transformer 2 AI model is capable of controlling actions Google Corporation presented its new development - Robotics Transformer 2. This is an artificial intelligence model with a visual language trained with information from the Internet. The robot can perform various actions based on the learned text and images. The uniqueness of RT-2 The…

UK supercomputers to help with nationally important tasks

UK supercomputers to become 30 times more powerful The Department for Technology focuses on UK supercomputers and will fund developments in this area. The decision follows the active development of artificial intelligence and increased interest in products based on it. The UK currently has two of the world's most powerful supercomputers, one in Cambridge and…

22.01.20240Comments

ByPress secretary

MARKETING AND BRANDING

Why it’s important to have a power brand to grow your business

Why companies need a power brand A power brand is a powerful business tool that, if used correctly, will deliver the desired results over time. This includes creating a positive reputation with consumers and competitors and building internal processes to achieve business goals. Such a strategy should focus first on the company's values and goals…

Startup Nile, a rival to Cisco Systems, has received investment to expand its business

Network services provider Nile has raised a round of funding Nile raised US$175 million in a funding round that included March Capital and a Saudi Arabian fund. In addition to the latter, venture capital firms Telecom and Liberty Global, which are part of the Saudi Corporation, were investors in the project. The founders of the…

08.01.20240Comments

ByPress secretary

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