Coalition Greenwich: Banks have increased spending on technology

Spending on technology by global banks has reached 20% Spending on technology by corporate and investment banks has reached 20%, according to Coalition Greenwich. This refers to the implementation of various automated systems to improve service levels. In 2023, financial institutions increased investment in this area by 5.4%, leading to increased costs. Over the past…

15.04.20240Comments

ByPress secretary

MARKETING AND BRANDING

How to increase sales in an online shop

Sales in an online shop: what to look out for Online shop sales are part of e-commerce, and understanding the specifics of this type of business is crucial. To increase sales regularly, you need to constantly work on the effectiveness of your marketing strategy, improve the functionality of your website, and take other important factors…

Orienspace has launched its Gravity-1 rocket

Private company Orienspace has put satellites into orbit Chinese space startup Orienspace has launched a rocket of its own production. According to the company, this is the most powerful launch vehicle unveiled by a private company in the country. The ship launched Gravity-1 near the coast of the Yellow Sea. The rocket landed successfully in…

Canon’s new equipment will be able to produce 2nm chips

Canon's new equipment will be able to produce 2nm chips Canon has entered a new market by introducing lithography equipment for the production of 5nm chips. The Japanese company also plans to make equipment for 2nm chips. The current market leader in chip production equipment is ASML of the Netherlands. For a long time, it…

Investment firm Brookfield has acquired telecoms operator ATC India

US$2.5 billion deal between Brookfield and ATC India Canadian company Brookfield has acquired ATC India for US$2.5 billion. This deal allowed the investment company to become a leader in the telecom sector in India. In 4 years, Brookfield has acquired three companies in the industry, the largest ATC. It is worth noting that the Indian…

18.03.20240Comments

ByPress secretary

MARKETING AND BRANDING

Employer branding as a reputation management tool for job seekers

How to get employer branding right A company's reputation plays a huge role for job seekers. They scrutinise not only the salary offered and the responsibilities but also the company's reviews. If the company's image is tarnished, it will be difficult to attract highly skilled staff. Properly organised employer branding can help. Surveys show that…

Startup Scalestack has raised investment to develop its AI platform

Scalestack's AI platform features Startup Scalestack has raised US$1 million in its first round of funding. Investors included Founders Network, Flyer One Ventures and other funds. The company plans to use the funds to develop new products and attract customers. Scalestack provides a comprehensive artificial intelligence-based data enrichment and prioritisation platform. The product targets the…

Chinese scientists have developed a biodegradable wireless device

Chinese biodegradable wireless device will safely power bioelectronic implants Chinese scientists from Lanzhou University have developed a biodegradable wireless device that can be implanted in the body and store energy. The purpose of the device is to power bioelectronic implants such as monitoring sensors or those that automatically deliver drugs into the body. According to…

French entrepreneurs invest in AI research

New Kyutai laboratory plans large-scale study of AI The rapid development of artificial intelligence technology points to the need to integrate it into everyday processes. It is also a strategic innovation for countries, allowing them to strengthen their position on the world scene. Recognising the importance of this, French businessmen decided to invest in AI…

19.02.20240Comments

ByPress secretary

MARKETING AND BRANDING

Ideal customer profile as a tool for increasing the effectiveness of promotion

How to create an ideal customer profile The key task in developing a marketing strategy is to identify the target audience. This involves looking at the consumer's needs for the product, their behaviour when choosing and buying the product, and other characteristics. In order to understand who to target, experts create an ideal customer profile.…

12.02.20240Comments

ByPress secretary

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