How to strengthen a brand’s online presence with YouTube

Brand’s online presence: the power of YouTube to execute your strategy One of the key marketing goals is to attract and retain the attention of consumers. With so much to choose from, it can be difficult for businesses to keep potential customers interested. Increasing a brand's online presence can be achieved by using a variety…

10.03.20250Comments

ByPress secretary

STARTUPS

Marketing services provider Serviceform plans expansion

Serviceform has raised an investment of EUR 2.45 million Finnish startup Serviceform has successfully closed a funding round in which it raised EUR 2.45 million. The main investors were Virta Equity, BackingMinds and Gorilla Capital, as well as business angel Lasse Järvinen. Serviceform provides marketing solutions for small and medium-sized enterprises. The company plans to…

Startup CloEE digital advisor will solve some manufacturing problems

CloEE digital advisor: a benefits overview CloEE is an AI-based digital advisor for discrete manufacturing. It can help significantly improve equipment sustainability and efficiency, which translates into an annual revenue increase of US$1 million. Manufacturing digitalisation presents a number of challenges that limit the implementation of innovative solutions. Integrating disparate systems and bridging the gap…

Cloud API technologies are gaining traction

Investment in cloud API technologies: Kong and its expansion plans San Francisco-based startup Kong has raised US$175 million in funding. The funds were raised in a Series E funding round. The investors were interested in cloud-based API technologies based on artificial intelligence. Kong is one of the leaders in the cloud API space. The Series…

17.02.20250Comments

ByPress secretary

MARKETING AND BRANDING

The role of brand authority in business success

Brand authority as a component of success: the Macy's case Building a successful brand requires a unique approach. It is impossible to copy another company's strategy and achieve sustainable results. This leads to attracting an audience that focuses solely on the product's price. However, brand authority plays a key role in today's market. It ensures…

Startup Twenty has received investment to develop an open-source CRM

How Twenty's open-source CRM is changing the enterprise solutions market Developer Twenty has raised US$5 million in a funding round. The company will use the investment to develop its open-source CRM product. The lead investors were Runa Capital, Front and Pipedrive. Top HubSpot executives also participated in the funding. Startup Twenty is a young project…

Meta unveils Orion augmented reality glasses

Meta augmented reality glasses: key features After rumours and leaks, Meta Corporation has finally unveiled its new product, the Orion augmented reality glasses. Unlike existing models, they look less bulky. Meta assures that the accessory will be a comfortable and functional device for an immersive experience. The company first discussed developing AR glasses about five…

Businesses in Germany will receive government investment

The government investments for businesses in Germany In recent years, Europe has experienced economic difficulties that have affected all market participants. In Germany, business investment has declined, particularly in the technology sector. The government has set aside €12 billion to support start-ups. As part of the initiative, representatives of the authorities, businesses, and KfW Bank…

20.01.20250Comments

ByPress secretary

MARKETING AND BRANDING

Why the sales funnel is not always the best tool

Sales funnel: pros and cons of the tool Understanding consumers and their needs is at the heart of marketing activities. Specialists develop various models to effectively interact with the target audience and attract potential customers. One fundamental model is the sales funnel, which shows the buyer's path from first exposure to the product to purchase.…

Raycast raises US$30 million in investment to expand its platform

Workplace productivity software developer Raycast has raised US$30 million in funding UK-based Raycast has raised a Series B funding round for its platform. The developer of the app launch solution has received US$30 million in funding, bringing the total investment in the project to more than US$45 million. Raycast's platform is designed to increase productivity…

06.01.20250Comments

ByPress secretary

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