How product branding affects customer loyalty and sales growth

Product branding: key strategy steps Product branding helps differentiate a product from similar offerings in the marketplace. It creates a unique identity and attracts consumers' attention. It also allows you to establish a strong emotional connection with your customers, which in turn influences the purchase decision process. Harvard Business School professor Gerald Zaltman notes that…

07.04.20250Comments

ByPress secretary

STARTUPS

Gigs has raised investment to expand its operations

Gigs plans to develop a mobile service platform Gigs has completed a US$73 million Series B funding round. The startup provides a telecoms-as-a-service solution that helps companies significantly reduce the cost of developing mobile services. Ribbit Capital was a lead investor in the round. The company was founded in Germany in 2020 by Hermann Frank…

AI audio generation: the benefits and risks of new technologies

Audio generation: Nvidia has developed a new tool Thanks to artificial intelligence development, audio generation has reached a new level. Nvidia introduced a new AI model that can create different sounds and distort voices. Fugatto technology and its capabilities Fugatto technology is suitable for creating a wide range of audio content, including music and sound…

Investors turn their attention to construction technology

Construction technology attracts US$24 billion in investment Despite the decline in funding across a range of sectors, construction technology continues to attract investor interest. They have attracted US$24 billion of investment in 2024, overtaking sectors such as climate technology and fintech. Noa presented a construction market analysis that showed high investor interest in innovation in…

17.03.20250Comments

ByPress secretary

MARKETING AND BRANDING

How to strengthen a brand’s online presence with YouTube

Brand’s online presence: the power of YouTube to execute your strategy One of the key marketing goals is to attract and retain the attention of consumers. With so much to choose from, it can be difficult for businesses to keep potential customers interested. Increasing a brand's online presence can be achieved by using a variety…

Marketing services provider Serviceform plans expansion

Serviceform has raised an investment of EUR 2.45 million Finnish startup Serviceform has successfully closed a funding round in which it raised EUR 2.45 million. The main investors were Virta Equity, BackingMinds and Gorilla Capital, as well as business angel Lasse Järvinen. Serviceform provides marketing solutions for small and medium-sized enterprises. The company plans to…

Startup CloEE digital advisor will solve some manufacturing problems

CloEE digital advisor: a benefits overview CloEE is an AI-based digital advisor for discrete manufacturing. It can help significantly improve equipment sustainability and efficiency, which translates into an annual revenue increase of US$1 million. Manufacturing digitalisation presents a number of challenges that limit the implementation of innovative solutions. Integrating disparate systems and bridging the gap…

Cloud API technologies are gaining traction

Investment in cloud API technologies: Kong and its expansion plans San Francisco-based startup Kong has raised US$175 million in funding. The funds were raised in a Series E funding round. The investors were interested in cloud-based API technologies based on artificial intelligence. Kong is one of the leaders in the cloud API space. The Series…

17.02.20250Comments

ByPress secretary

MARKETING AND BRANDING

The role of brand authority in business success

Brand authority as a component of success: the Macy's case Building a successful brand requires a unique approach. It is impossible to copy another company's strategy and achieve sustainable results. This leads to attracting an audience that focuses solely on the product's price. However, brand authority plays a key role in today's market. It ensures…

Startup Twenty has received investment to develop an open-source CRM

How Twenty's open-source CRM is changing the enterprise solutions market Developer Twenty has raised US$5 million in a funding round. The company will use the investment to develop its open-source CRM product. The lead investors were Runa Capital, Front and Pipedrive. Top HubSpot executives also participated in the funding. Startup Twenty is a young project…

03.02.20250Comments

ByPress secretary

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