How to create YouTube content that works

YouTube content: developing a promotion strategy Social media promotion requires an understanding of the platform and a unique approach. Thoughtful content for YouTube is one key to successfully engaging viewers. It will help you keep their attention and increase your subscriber numbers. The video service divides content into specific formats, including: Help - so-called "green"…

23.09.20240Comments

ByPress secretary

STARTUPS

Startup Humanly announces acquisition of Teamable

Humanly is expanding its range of services by acquiring Teamable Startup Humanly has announced the acquisition of Teamable. According to officials, the deal aims to strengthen recruiting developments. Based in Seattle, Humanly provides a platform for automating the activities of HR professionals. San Francisco-based Teamable is also active in the field and offers AI-based tools.…

Mobile base stations in space to provide communications in Japan

Japanese companies invest in new mobile base stations Japanese companies have announced a joint Airbus AALTO investment project. This will see the country constructing next-generation mobile phone base stations. Local telecoms company NTT DoCoMo is a major investor in the project. Other partners include Mizuho Bank and Space Compass. Together, the partners invested US$100 million…

Venture capitalists assess the prospects of European technology startups

Venture capitalists interested in European projects After two years of stagnation, venture capitalists are returning to the European market. Global and regional problems have cooled investors' interest in local startups. However, analysts have noted increased activity in the sector since the beginning of the year. This is particularly noticeable in financing startups in the early…

02.09.20240Comments

ByPress secretary

MARKETING AND BRANDING

Brand equity as a component of business success

How to calculate brand equity Brand equity is a powerful tool that has contributed to business success for decades. It is the value that a brand adds to a product or service through customer perception, association, and loyalty. It contributes to shareholder value and other difficult-to-quantify values. How to measure brand equity There are several…

Australian startup V2 Digital has raised US$30 million in funding

V2 Digital has raised a funding round Melbourne-based tech startup V2 Digital has led a funding round, receiving US$30 million in investment. Columbia Capital was the lead investor in the project. The Australian startup has managed to attract a large amount of funding just one year after the project's official launch. This success proves the…

Apple M4 processors demonstrate excellent performance

Apple M4 processor: features of the novelty In May 2024, the American technology giant Apple unveiled a new generation of processors, the M4. TSMC, a Thai company, manufactures the chips using the 3nm process. Apple designed the processor for its iPad Pro tablets. A new product has aroused great interest among experts and users. Many…

Cloud infrastructure in Singapore receives funding from Amazon

Improved cloud infrastructure in Singapore will boost AWS services Amazon's cloud infrastructure in Singapore will get an upgrade thanks to a significant investment. The company's AWS division will invest around US$8.9 billion to expand its services in the country. The funding will be made available in instalments over four years. Amazon's interest in the region…

05.08.20240Comments

ByPress secretary

MARKETING AND BRANDING

UGC as an effective promotional tool on social networks

How UGC works to increase brand recognition User-generated content (UGC) is an effective SMM strategy for increasing brand awareness and audience reach. It involves users themselves posting photos, videos and articles about the company. Such content spreads quickly across social networks, mainly due to its naturalness. People trust impressions and feedback from real consumers more…

Space startup Interlune plans to mine resources on the Moon

Interlune intends to mine and deliver Helium-3 from the moon to Earth In March 2024, space startup Interlune held a funding round. Backed by venture capital firm Seven Seven Six, it raised US$15 million. Interlune plans to use the funds raised to realise its primary goal - resource extraction on the Moon. According to co-founder…

22.07.20240Comments

ByPress secretary

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