UGC as an effective promotional tool on social networks

How UGC works to increase brand recognition User-generated content (UGC) is an effective SMM strategy for increasing brand awareness and audience reach. It involves users themselves posting photos, videos and articles about the company. Such content spreads quickly across social networks, mainly due to its naturalness. People trust impressions and feedback from real consumers more…

Space startup Interlune plans to mine resources on the Moon

Interlune intends to mine and deliver Helium-3 from the moon to Earth In March 2024, space startup Interlune held a funding round. Backed by venture capital firm Seven Seven Six, it raised US$15 million. Interlune plans to use the funds raised to realise its primary goal - resource extraction on the Moon. According to co-founder…

Revolut offers its own POS terminal in a tablet

The application turns a tablet into a POS terminal Revolut has introduced a solution to use a tablet as a POS terminal. The POS application has been developed for installation on the iPad. It can solve many operational tasks for different types of businesses. The UK company's solution allows using the device as a POS…

German startup Sunfire has raised €500 million in investment

Sunfire plans to expand the production of green hydrogen German startup Sunfire has secured €500 million in funding. New investors in the startup include LGT Private Banking, Carbon Equity and GIC. Existing partners, including Lightrock, Amazon Climate Pledge Fund and Blue Earth Capital, participated in the round. In addition to the abovementioned amount, Sunfire received…

08.07.20240Comments

ByPress secretary

MARKETING AND BRANDING

Lovemark: how to earn the love of consumers

The basics of a marketing strategy to achieve Lovemark status Today's market is saturated with products, so competition remains fierce in almost every niche. Companies have to fight for every customer and devise different approaches to attract the public's attention. In such conditions, it is important for a company not only to win a new…

AI chips: OpenAI wants to raise US$7 trillion to make them

Sam Altman: AI chips need big funding US startup OpenAI, the developer of ChatGPT, has decided to expand its activities. It plans to produce its own AI chips and is looking for wealthy investors. The company's goal is ambitious - to raise US$7 billion in funding. OpenAI director Sam Altman is already in talks to…

German scientists present topologically coated quantum semiconductor

What the new quantum semiconductor means for industry German scientists have developed a quantum semiconductor that is immune to interference. The researchers achieved this by exploiting a topological quantum phenomenon. They have published their discovery in the journal Nature Physics. Semiconductors are essential elements in electronics. They control the movement of the electrons that make…

Korean company Simple Planet raises KRW 8 billion in funding

Simple Planet raises KRW 8 billion investment to develop technology Korean company Simple Planet has raised KRW 8 billion in a round of funding. Investors included local funds and venture capital firms such as POSCO Technology, Hyundai Technology Investment, Easy Holdings and others. The company has received 10 billion won in investment since its launch.…

10.06.20240Comments

ByPress secretary

MARKETING AND BRANDING

Experience mapping: a tool for improving personalisation

Why companies need to use experience mapping In a fiercely competitive marketplace, regularly improving the customer experience is critical. Companies are looking for an integrated approach to increase loyalty and encourage customer interaction. In this context, experience mapping is an effective tool for identifying and capturing key customer interaction points. An experience map visually represents…

Fintech startup Bilt doubles its valuation

Fintech startup Bilt to expand its loyalty program Fintech startup Bilt has led a funding round that has raised USD 200 million in capital. This has doubled the company's valuation to over USD 3 billion. General Catalyst led the funding round. Todd Boehly's Eldridge and existing investors also participated in the round. According to Ankur…

27.05.20240Comments

ByPress secretary

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