Why the sales funnel is not always the best tool

Sales funnel: pros and cons of the tool Understanding consumers and their needs is at the heart of marketing activities. Specialists develop various models to effectively interact with the target audience and attract potential customers. One fundamental model is the sales funnel, which shows the buyer's path from first exposure to the product to purchase.…

Raycast raises US$30 million in investment to expand its platform

Workplace productivity software developer Raycast has raised US$30 million in funding UK-based Raycast has raised a Series B funding round for its platform. The developer of the app launch solution has received US$30 million in funding, bringing the total investment in the project to more than US$45 million. Raycast's platform is designed to increase productivity…

Miniature chip can turn thoughts into text

MiBMI miniature chip outperforms competitors Swiss scientists have developed a miniature chip for implantation in the brain. Now, Neuralink has a serious competitor that translates human thoughts into text. According to the developers, the transcription accuracy is 91%. Scientists in Switzerland have made a breakthrough in the development of brain-computer interfaces. Their device is the…

Magnetar’s new venture fund focuses on the generative AI sector

Magnetar closes venture fund for AI start-ups Magnetar has announced the closing of a US$235 million venture fund. The firm focused on supporting start-ups working in the generative AI space. Investors in the fund included PEAK6 Strategic Capital and Apex Fintech Solutions. Artificial intelligence is booming. It is attracting the attention of investors who are…

23.12.20240Comments

ByPress secretary

MARKETING AND BRANDING

Audience research: how to organise the process properly

Audience research: the basic steps Companies that integrate target audience research into their value creation strategy will always be in an advantageous position and one step ahead of the competitors. Audience research is the first step in conversion planning. The process is systematic and requires an in-depth analysis of each component. Audience research should be…

MMI electric bus development: startup relevance

Electric bus development is a promising field for Europe MMI, a startup company from Poland, has received EUR 7.7 million in investment. The company's field of activity is the development of electric buses and hydrogen vehicles. The leading investor in the startup was the Vinci SA fund, which focuses on providing financial support to Polish…

Europa Clipper project to search for life on Jupiter’s moons

Europa Clipper spacecraft design features NASA is continuing with the Europa Clipper project to study Jupiter's satellite. Specialists have equipped the apparatus with wings in the form of large solar panels. They are more than 14 metres long and 4 metres high. Europa Clipper is the largest spacecraft and will be in charge of studying…

Japan’s SoftBank announces acquisition of UK’s Graphcore

AI chipmaker Graphcore to become part of SoftBank structure Japanese investment holding company SoftBank has announced the acquisition of Graphcore. Graphcore is a leading chip manufacturer in the UK. Its activities focus on chips for training artificial intelligence models. The deal is worth around US$600 million. SoftBank's acquisition of Graphcore is not its first attempt…

25.11.20240Comments

ByPress secretary

MARKETING AND BRANDING

Customer types and their place in marketing strategy

Why it's important to consider customer types in marketing Understanding your target audience is fundamental to a thriving business. In any field, it is essential to know your customers, their peculiarities, pain points and preferences. It is necessary to take a holistic approach to analysis. In addition to age and demographics, marketers should consider the…

Apheros offers a unique cooling system for data centres

Startup Apheros has received investment to develop a cooling system Swiss startup Apheros has received €1.65 million to develop its idea for data centres. The company offers a solution for cooling data centre systems using metal foam. The demand for data centre services is growing rapidly around the world. The active implementation of artificial intelligence…

11.11.20240Comments

ByPress secretary

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