The role of brand authority in business success

Brand authority as a component of success: the Macy's case Building a successful brand requires a unique approach. It is impossible to copy another company's strategy and achieve sustainable results. This leads to attracting an audience that focuses solely on the product's price. However, brand authority plays a key role in today's market. It ensures…

10.02.20250Comments

ByPress secretary

STARTUPS

Startup Twenty has received investment to develop an open-source CRM

How Twenty's open-source CRM is changing the enterprise solutions market Developer Twenty has raised US$5 million in a funding round. The company will use the investment to develop its open-source CRM product. The lead investors were Runa Capital, Front and Pipedrive. Top HubSpot executives also participated in the funding. Startup Twenty is a young project…

Meta unveils Orion augmented reality glasses

Meta augmented reality glasses: key features After rumours and leaks, Meta Corporation has finally unveiled its new product, the Orion augmented reality glasses. Unlike existing models, they look less bulky. Meta assures that the accessory will be a comfortable and functional device for an immersive experience. The company first discussed developing AR glasses about five…

Businesses in Germany will receive government investment

The government investments for businesses in Germany In recent years, Europe has experienced economic difficulties that have affected all market participants. In Germany, business investment has declined, particularly in the technology sector. The government has set aside €12 billion to support start-ups. As part of the initiative, representatives of the authorities, businesses, and KfW Bank…

20.01.20250Comments

ByPress secretary

MARKETING AND BRANDING

Why the sales funnel is not always the best tool

Sales funnel: pros and cons of the tool Understanding consumers and their needs is at the heart of marketing activities. Specialists develop various models to effectively interact with the target audience and attract potential customers. One fundamental model is the sales funnel, which shows the buyer's path from first exposure to the product to purchase.…

Raycast raises US$30 million in investment to expand its platform

Workplace productivity software developer Raycast has raised US$30 million in funding UK-based Raycast has raised a Series B funding round for its platform. The developer of the app launch solution has received US$30 million in funding, bringing the total investment in the project to more than US$45 million. Raycast's platform is designed to increase productivity…

Miniature chip can turn thoughts into text

MiBMI miniature chip outperforms competitors Swiss scientists have developed a miniature chip for implantation in the brain. Now, Neuralink has a serious competitor that translates human thoughts into text. According to the developers, the transcription accuracy is 91%. Scientists in Switzerland have made a breakthrough in the development of brain-computer interfaces. Their device is the…

Magnetar’s new venture fund focuses on the generative AI sector

Magnetar closes venture fund for AI start-ups Magnetar has announced the closing of a US$235 million venture fund. The firm focused on supporting start-ups working in the generative AI space. Investors in the fund included PEAK6 Strategic Capital and Apex Fintech Solutions. Artificial intelligence is booming. It is attracting the attention of investors who are…

23.12.20240Comments

ByPress secretary

MARKETING AND BRANDING

Audience research: how to organise the process properly

Audience research: the basic steps Companies that integrate target audience research into their value creation strategy will always be in an advantageous position and one step ahead of the competitors. Audience research is the first step in conversion planning. The process is systematic and requires an in-depth analysis of each component. Audience research should be…

MMI electric bus development: startup relevance

Electric bus development is a promising field for Europe MMI, a startup company from Poland, has received EUR 7.7 million in investment. The company's field of activity is the development of electric buses and hydrogen vehicles. The leading investor in the startup was the Vinci SA fund, which focuses on providing financial support to Polish…

09.12.20240Comments

ByPress secretary

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