Venture capitalists assess the prospects of European technology startups

Venture capitalists interested in European projects After two years of stagnation, venture capitalists are returning to the European market. Global and regional problems have cooled investors' interest in local startups. However, analysts have noted increased activity in the sector since the beginning of the year. This is particularly noticeable in financing startups in the early…

02.09.20240Comments

ByPress secretary

MARKETING AND BRANDING

Brand equity as a component of business success

How to calculate brand equity Brand equity is a powerful tool that has contributed to business success for decades. It is the value that a brand adds to a product or service through customer perception, association, and loyalty. It contributes to shareholder value and other difficult-to-quantify values. How to measure brand equity There are several…

Australian startup V2 Digital has raised US$30 million in funding

V2 Digital has raised a funding round Melbourne-based tech startup V2 Digital has led a funding round, receiving US$30 million in investment. Columbia Capital was the lead investor in the project. The Australian startup has managed to attract a large amount of funding just one year after the project's official launch. This success proves the…

Apple M4 processors demonstrate excellent performance

Apple M4 processor: features of the novelty In May 2024, the American technology giant Apple unveiled a new generation of processors, the M4. TSMC, a Thai company, manufactures the chips using the 3nm process. Apple designed the processor for its iPad Pro tablets. A new product has aroused great interest among experts and users. Many…

Cloud infrastructure in Singapore receives funding from Amazon

Improved cloud infrastructure in Singapore will boost AWS services Amazon's cloud infrastructure in Singapore will get an upgrade thanks to a significant investment. The company's AWS division will invest around US$8.9 billion to expand its services in the country. The funding will be made available in instalments over four years. Amazon's interest in the region…

05.08.20240Comments

ByPress secretary

MARKETING AND BRANDING

UGC as an effective promotional tool on social networks

How UGC works to increase brand recognition User-generated content (UGC) is an effective SMM strategy for increasing brand awareness and audience reach. It involves users themselves posting photos, videos and articles about the company. Such content spreads quickly across social networks, mainly due to its naturalness. People trust impressions and feedback from real consumers more…

Space startup Interlune plans to mine resources on the Moon

Interlune intends to mine and deliver Helium-3 from the moon to Earth In March 2024, space startup Interlune held a funding round. Backed by venture capital firm Seven Seven Six, it raised US$15 million. Interlune plans to use the funds raised to realise its primary goal - resource extraction on the Moon. According to co-founder…

Revolut offers its own POS terminal in a tablet

The application turns a tablet into a POS terminal Revolut has introduced a solution to use a tablet as a POS terminal. The POS application has been developed for installation on the iPad. It can solve many operational tasks for different types of businesses. The UK company's solution allows using the device as a POS…

German startup Sunfire has raised €500 million in investment

Sunfire plans to expand the production of green hydrogen German startup Sunfire has secured €500 million in funding. New investors in the startup include LGT Private Banking, Carbon Equity and GIC. Existing partners, including Lightrock, Amazon Climate Pledge Fund and Blue Earth Capital, participated in the round. In addition to the abovementioned amount, Sunfire received…

08.07.20240Comments

ByPress secretary

MARKETING AND BRANDING

Lovemark: how to earn the love of consumers

The basics of a marketing strategy to achieve Lovemark status Today's market is saturated with products, so competition remains fierce in almost every niche. Companies have to fight for every customer and devise different approaches to attract the public's attention. In such conditions, it is important for a company not only to win a new…

01.07.20240Comments

ByPress secretary

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.