IT product branding: how to make the product popular and in demand

IT product branding: what you need to pay attention to Technology companies, especially in the initial stages of development, rarely pay attention to branding. However, sooner or later there is a need to create a certain image, and this allows expanding market positions and entering new segments. IT product branding is no less important, and…

23.12.20210Comments

ByPress secretary

STARTUPS

Oyo Hotels will use cloud solutions from Microsoft

How Indian startup Oyo Hotels achieved success Hospitality startup Oyo Hotels from India has signed a long-term partnership agreement with the U.S. corporation Microsoft. According to the agreement, the Indian company will use the Azure cloud platform to manage its facilities. In addition, Oyo Hotels is interested in Microsoft developments based on artificial intelligence technology.…

Cyber security solutions developer Red Sift opens a representative office in Australia

Red Sift plans to expand its presence in the Australian market Cybersecurity company Red Sift is opening an office in Australia. It is headquartered in the U.K., and the new office in Sydney will create a regional sales team and expand its customer base. Founded in 2015, Red Sift aims to provide cybersecurity to businesses,…

U.S. manufacturer Western Digital plans to close a deal with the Japanese company Kioxia Holdings

Why Western Digital benefits from a deal with Kioxia Holding Western Digital plans to merge with Japan's Kioxia Holdings. This information comes from The Wall Street Journal, which claims that the parties are holding preliminary talks. Roughly, the deal could amount to about 20 billion dollars. Western Digital's shares began to rise steadily amid the…

13.12.20210Comments

ByPress secretary

MARKETING AND BRANDING

Marketing strategies: types of approaches to attract customers

Marketing strategies: options of tools to increase sales The success of a business, its development and competitiveness largely depend on properly organized marketing activities. The importance of such a department in a company of any orientation cannot be questioned. However, the results of its work do not always live up to expectations, and the reason…

Silicon Valley in Sweden: an overview of the development of the country’s technology market

Sweden's Silicon Valley: the success of local startups and the role of the government Klarna, a Swedish fintech company, has made a splash on the European market. It had the largest listing in the region, and the startup's founder believes that government support played an important role in its success. Sebastian Siemiatkowski says that if…

NS1 launches a new product for SaaS – NetBox Cloud tool

NS1 introduced the NetBox Cloud managed startup service NS1 announced a new development - NetBox Cloud in the SaaS version. It is a managed startup service, which facilitates implementation and process management. The new solution makes it possible to run operations more efficiently using cloud software. NetBox is quite a popular tool for automating network…

SMIC Corporation invests in the construction of a new plant

Semiconductor manufacturer SMIC plans to expand its capacity The current problem for electronics manufacturers is the shortage of semiconductors. And it has reached an international level - a number of countries are introducing measures to stimulate the industry. First of all, this concerns the construction of plants for chip production. Individual companies are also working…

29.11.20210Comments

ByPress secretary

MARKETING AND BRANDING

Key stages of branding: how to develop a unique style for the company

Stages of branding: sequence of actions in brand development Branding is the creation of a company image that will be remembered and attract potential customers. The main component is the development of a brand or trademark and an original, concise name. The importance of this does not need to be explained, just think of famous…

Startup Revolut became the most expensive fintech project in the UK

Startup Revolut received $800 million in funding British startup Revolut held another round of financing, which resulted in it becoming the most expensive in the country. The company received investments of $800 million, and its valuation rose to $33 billion. The startup showed a six-fold increase in value since the previous round. This interest in…

22.11.20210Comments

ByPress secretary

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