How global media trends have changed since the pandemic began

Global media trends: GlobalWebIndex research The importance of work-life balance has become so acute for the first time since the pandemic. This is confirmed by a survey by GlobalWebIndex (GWI), in which 53% of those surveyed put financial savings at the top of the list, 47% said it was important to take care of loved…

06.01.20220Comments

ByPress secretary

STARTUPS

The world’ richest man Jeff Bezos became an investor in Altos Labs startup

What makes Altos Labs unique to humanity The owner of the Internet giant Amazon, Jeff Bezos, has invested in the startup Altos Labs. The latter is engaged in the search for methods to prolong human life. For the businessman, this is not the first investment in the sphere of longevity and health; previously, he invested…

Digital ecosystem – a new project of the Ministry of Economic Development of the Russian Federation

The digital ecosystem: benefits for businesses Russia's Ministry of Economic Development has announced plans to modernize the structure of operations for businesses. In order to increase productivity, officials will create a digital ecosystem, which will open up great opportunities for local businesses to develop. The innovation will allow companies to create digital twins, find problems…

U.S. company PayPal wants to buy fintech Paidy for 2.7 billion dollars

Japanese startup Paidy may become part of financial giant PayPal American payment service PayPal announced the acquisition of Japanese startup Paidy. The deal amounted to 2.7 billion dollars, most of it will be paid in shares. The purchase process is expected to be completed by the end of this year. Fintech Paidy operates in the…

27.12.20210Comments

ByPress secretary

MARKETING AND BRANDING

IT product branding: how to make the product popular and in demand

IT product branding: what you need to pay attention to Technology companies, especially in the initial stages of development, rarely pay attention to branding. However, sooner or later there is a need to create a certain image, and this allows expanding market positions and entering new segments. IT product branding is no less important, and…

Oyo Hotels will use cloud solutions from Microsoft

How Indian startup Oyo Hotels achieved success Hospitality startup Oyo Hotels from India has signed a long-term partnership agreement with the U.S. corporation Microsoft. According to the agreement, the Indian company will use the Azure cloud platform to manage its facilities. In addition, Oyo Hotels is interested in Microsoft developments based on artificial intelligence technology.…

Cyber security solutions developer Red Sift opens a representative office in Australia

Red Sift plans to expand its presence in the Australian market Cybersecurity company Red Sift is opening an office in Australia. It is headquartered in the U.K., and the new office in Sydney will create a regional sales team and expand its customer base. Founded in 2015, Red Sift aims to provide cybersecurity to businesses,…

U.S. manufacturer Western Digital plans to close a deal with the Japanese company Kioxia Holdings

Why Western Digital benefits from a deal with Kioxia Holding Western Digital plans to merge with Japan's Kioxia Holdings. This information comes from The Wall Street Journal, which claims that the parties are holding preliminary talks. Roughly, the deal could amount to about 20 billion dollars. Western Digital's shares began to rise steadily amid the…

13.12.20210Comments

ByPress secretary

MARKETING AND BRANDING

Marketing strategies: types of approaches to attract customers

Marketing strategies: options of tools to increase sales The success of a business, its development and competitiveness largely depend on properly organized marketing activities. The importance of such a department in a company of any orientation cannot be questioned. However, the results of its work do not always live up to expectations, and the reason…

Silicon Valley in Sweden: an overview of the development of the country’s technology market

Sweden's Silicon Valley: the success of local startups and the role of the government Klarna, a Swedish fintech company, has made a splash on the European market. It had the largest listing in the region, and the startup's founder believes that government support played an important role in its success. Sebastian Siemiatkowski says that if…

06.12.20210Comments

ByPress secretary

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