Marketing technologies: what mistakes companies make when using them

Marketing technologies: when innovations harm rather than help Marketing technologies are important and effective tools for business development. Thanks to the use of various algorithms and the analysis of data sets, it is possible to significantly improve and facilitate the work of specialists. The potential of innovative technologies in marketing is proven by figures: 70%…

Startup Wise became the first European IT company to launch an IPO

Wise has made a direct listing on the stock exchange in London Wise held an initial public offering on the London Stock Exchange, the first direct listing for the European IT market. The UK-based payment service was valued at $11 billion, making its founders billionaires. That amount is more than double Wise's capitalization after another…

Lumen Technologies became a partner of Microsoft Corporation

Lumen Technologies and Microsoft will combine the capabilities of their platforms Lumen Technologies announced the beginning of cooperation with the IT giant Microsoft. The companies plan to combine the experience of their best developments into a single product. The basis will be the Microsoft Azure platform, into which Lumen Edge Computing solutions will be integrated.…

Europe’s semiconductor industry is of interest to the U.S. Intel Corporation

Why Europe's semiconductor industry is interesting to Intel U.S. technology giant Intel plans to invest 20 billion euros in the semiconductor industry in Europe. This decision was dictated by the urgent problem of the shortage of this material. The pandemic and its consequences had a serious impact on the semiconductor market, which affected a large…

04.10.20210Comments

ByPress secretary

MARKETING AND BRANDING

Branding: how the formation of a company image helps to achieve success

Branding: the key objectives of creating a positive image Branding is the development of a positive image of the company in order to remember and fix it in the minds of consumers. It is an important component of business development, which will help to scale and become recognizable in the market. Brand management presupposes realization…

African startup Zipline received a $250 million investment

Zipline's valuation reached $2.75 billion Startup Zipline, which provides drug delivery services using drones, received a $250 million investment. Another round of funding was so successful for the company, raising its valuation to $2.75 billion. Zipline operates in Africa, delivering drugs and various medical products via drones. The company plans to use the proceeds to…

Verizon joins forces with Mastercard to develop products in the contactless payment sector

Verizon and Mastercard payment service create solutions for small and medium-sized businesses The telecommunications company Verizon and Mastercard payment service announced the beginning of cooperation. The partners have decided to join forces to strengthen their position in the 5G contactless payment market. The service will be designed primarily for small and medium-sized businesses, but there…

A new data center from Maincubes is being built near Frankfurt

New Maincubes data center: benefits of the FRA02 facility Maincubes has invested in a new data center near Frankfurt in Schwalbach am Taunus. The facility is intended to be co-located and uses sustainable design principles in its construction. According to official information from the provider, the FRA02 Maincubes data center will be equipped with a…

20.09.20210Comments

ByPress secretary

MARKETING AND BRANDING

IT and marketing as an integral part of modern business

IT and marketing: an overview of the interaction of departments to implement the marketing strategy IT and marketing form a single system that helps businesses grow and develop. Already, more resources are being spent on technology than on traditional promotional tools. Digital solutions come first in the consumer-company relationship, and marketers are responsible for the…

16.09.20210Comments

ByPress secretary

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