Korean electronics manufacturer Samsung increases investment in promising areas

Samsung strengthens its presence in the semiconductor segment The Korean corporation Samsung announced its development plans for the next three years. During this period, the electronics manufacturer will invest about 206 billion dollars in the most promising areas for it - semiconductors, artificial intelligence and robotics, as well as pharmaceuticals. The corporation hopes that the…

18.04.20220Comments

ByPress secretary

MARKETING AND BRANDING

The personal brand of an IT specialist: what it is needed for

The personal brand of an IT specialist: where to start forming an image The market is changing, and personalization is coming to the fore. This trend affects all areas of business, including technology. To stay competitive, it is important to develop an IT professional's personal brand and to do so regardless of whether he or…

LG Electronics Corporation to acquire Israeli startup Cybellum

LG Electronics plans to engage in developments in the field of automotive cybersecurity Korean corporation LG Electronics plans to buy Cybellum, an automotive cybersecurity startup from Israel. The amount of the deal will be approximately $240 million. According to official information, the deal will be carried out in several stages. First, LG will buy a…

Open Source software products as a way to make software available

Open Source: advantages and disadvantages of open source Open Source refers to software that has open-source code. In simple terms, in this case, the source material of the software is available for review and modification. Open Source is used when an add-on needs to be added so that the software can be better tailored to…

Facebook is improving its approach to security

Facebook strengthens measures for user security One of the priorities of the American corporation Facebook is to increase the level of security for users. According to the official statement of the Internet giant, since 2016 about 13 billion dollars have been invested in this area. Now more than 40 thousand specialists are working on security,…

04.04.20220Comments

ByPress secretary

MARKETING AND BRANDING

Email marketing remains an effective promotional tool

How email marketing works Despite the fact that new technologies are emerging, email marketing does not lose its relevance, and it is still in demand by professionals. According to surveys, about 32% of respondents consider it one of the main tools in their work, and 37% plan to increase their budget for this approach this…

Japanese SoftBank holding increases investments in software development

SoftBank sees huge potential in the software development segment SoftBank Corporation of Japan pays active attention to software developers. First of all, it is interested in SaaS solutions for corporate clients that offer software licenses through subscription. SoftBank invests in such projects through its own Vision Fund 2, which was created two years ago. During…

Polly Polymer raised $15.5 million

Polly Polymer opens a "dark factory" Chinese company Polly Polymer made a round of financing, as a result of which it raised $15.5 million. The main investor was Vitalbridge. The startup is engaged in the development of 3D-printing technology using the SLA method. Polly Polymer plans to use the funds to put into operation the…

Messenger for gamers Discord estimated at 15 billion dollars

Discord attracted investment to develop functionality American company Discord held another round of financing, during which it received an investment of $500 million. Thanks to this, the valuation of the platform has grown to 15 billion dollars. Investors were such companies as Fidelity Management & Research, Dragoneer Investment Group and others. According to the head…

07.03.20220Comments

ByPress secretary

MARKETING AND BRANDING

QR codes in commercials and other new approaches to promotion of goods

QR codes in commercials started to be used 10 times more often According to market analysis, the TV advertising sector will grow by about 12-15% this year. The National Advertising Alliance, where billing figures regularly go up, also noted an increase in dynamics. According to the head of NRA, this jump is due to the…

03.03.20220Comments

ByPress secretary

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