Messenger for gamers Discord estimated at 15 billion dollars

Discord attracted investment to develop functionality American company Discord held another round of financing, during which it received an investment of $500 million. Thanks to this, the valuation of the platform has grown to 15 billion dollars. Investors were such companies as Fidelity Management & Research, Dragoneer Investment Group and others. According to the head…

07.03.20220Comments

ByPress secretary

MARKETING AND BRANDING

QR codes in commercials and other new approaches to promotion of goods

QR codes in commercials started to be used 10 times more often According to market analysis, the TV advertising sector will grow by about 12-15% this year. The National Advertising Alliance, where billing figures regularly go up, also noted an increase in dynamics. According to the head of NRA, this jump is due to the…

Fintech startup Railsbank gets funds to develop credit card service

Railsbank raises $70 million to improve its API The proliferation of the online approach for money transactions is making the financial technology segment more and more in demand. New startups emerge almost every day, and the competition is getting tougher. A huge number of banks, companies and retailers are switching to using special services for…

Bharti Airtel together with Ericsson and Nokia start testing cloud games

India begins testing cloud gaming using 5G connectivity The mobile gaming market is rapidly developing, and many international corporations are actively investing in this area. The spread of the new 5G communications standard was another impetus for an increase in the level of services provided. Against this backdrop, a number of companies are planning to…

ByteDance acquires VR systems developer Pico

ByteDance, which owns TikTok, bought startup Pico ByteDance, which owns the social network TikTok, acquired Chinese startup Pico, which develops virtual reality headsets. The amount of the deal is unknown, but the new owner notes the high potential of the VR market, as well as unique solutions from the Pico team. The manufacturer of virtual…

21.02.20220Comments

ByPress secretary

MARKETING AND BRANDING

Data-driven marketing as an effective strategy to influence the target audience

How to use data-driven marketing in your work Data-driven marketing implies that the decision-making process should be guided by the analysis of a large amount of information. Data sources in this case are various tools, such as project management systems or social networks. This strategy takes into account all the information that can be tracked…

Chinese startup DeepRoute.ai received $300 million to develop autonomous transportation

Developments by the startup DeepRoute.ai are of interest to Alibaba Chinese Internet giant Alibaba is interested in local startup DeepRoute.ai, which produces autonomous vehicles. Jack Ma's corporation has invested a large sum in the developer. DeepRoute.ai held another round of Series B financing, which resulted in the startup receiving more than $300 million. The funds…

Spanish company Telefónica Tech introduces new blockchain-based service

Benefits of Telefónica Tech's blockchain platform Spanish telecommunications company Telefónica Tech plans to introduce a new authentication service for documents. The functionality will be supported by a legal framework. The platform is based on the blockchain service TrustOS, which is managed by the company itself. The platform allows combining a user's digital signature for certain…

Freshworks raised $1.03 billion in its IPO

Freshworks has listed 28.5 million shares on the Nasdaq exchange Freshworks held an IPO on the Nasdaq exchange, raising $1.03 billion. Now the software developer is valued at $10.13 billion. The company floated a total of 28.5 million shares at a price of $36 per share. Before going public, Freshworks had planned to sell shares…

07.02.20220Comments

ByPress secretary

MARKETING AND BRANDING

Why the marketing department in an IT company is important: its functions

What tasks are solved by the marketing department of the IT-company More and more foreign investors are showing interest in Ukrainian IT-companies, but the deal often does not come to fruition. One of the reasons is the lack of a clear strategy for attracting customers. In order for the business to develop, it is necessary…

03.02.20220Comments

ByPress secretary

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.