TSMC and Sony build a joint plant in Japan

Sony invests $500 million in new TSMC plant Sony Corporation will allocate $500 million for the construction of the TSMC plant in Japan. It is planned that the plant will produce image sensors and components for the production of automotive systems. It will be microchips made on the basis of a 22/28 nm technological process. …

27.06.20220Comments

ByPress secretary

MARKETING AND BRANDING

End-to-end analytics: the effectiveness of a tool for small businesses

How the end-to-end analytics works to account for the number of orders End-to-end analytics is a method of identifying the effectiveness of marketing activities and promotion in general. In most cases, it is used by large companies at a certain stage of development when they are planning a new strategy. However, small businesses will also…

Rain Neuromorphics received funds to develop a unique chip

Rain Neuromorphics microchips that mimic brain function The startup Rain Neuromorphics received $25 million in funding, led by Prosperity 7 Ventures and Aramco Ventures. The startup develops microchips that mimic the brain. Rain's products are useful to businesses that use algorithms based on artificial intelligence. The company plans to use the investment to hire more…

Meta and Nvidia will create the most powerful RSC supercomputer

Meta Platforms plans to develop the RSC supercomputer by the end of the year Meta has joined forces with Nvidia to create the RSC supercomputer. According to the developers' plans, the machine will be the most powerful among all existing ones and will be engaged in research in the field of artificial intelligence. The supercomputer…

HackerOne received investment for platform development

HackerOne: a platform for hackers and their clients The American company HackerOne received an investment of $49 million. It is known for creating a platform where hackers reveal vulnerabilities in the cybersecurity systems of business companies, and the latter pays for the services provided. The main investor in the round was GP Bullhound, and Valor…

13.06.20220Comments

ByPress secretary

MARKETING AND BRANDING

Marketing strategy for an IT company: common mistakes

Why IT needs a marketing strategy Increasing leads and sales are the two main goals for any business, including in the IT segment. A correctly formulated marketing strategy, which will be synchronized with the actions of the sales department, will help to ensure the regular growth of these indicators. However, in practice, many companies make…

Startup Aegiq raises $4.8 million to develop quantum technology

Aegiq plans to develop solutions based on quantum particles UK startup Aegiq, which develops quantum photonic technology, received $4.8 million. The company plans to reach the level of Cisco, only in the field of quantum computing. According to Aegiq's CEO, the startup is not creating a quantum computer; it is developing technology that will allow…

China begins testing blockchain technology

China starts testing blockchain technology in selected zones China is actively implementing blockchain technology, and it is doing so at the state level. According to the authorities, the innovation should increase the efficiency of digital processes and improve their security, which is especially important given the increased number of cybercrimes. The country's line ministry has…

U.S. corporation Amazon announced the launch of a stock split

Amazon launches share buyback and stock split option U.S. giant Amazon plans to repurchase shares in the amount of 10 billion dollars. In addition, the corporation intends to split the securities in the proportion of 20:1. It should be noted that the procedure for splitting shares is observed in Amazon for the first time since…

30.05.20220Comments

ByPress secretary

MARKETING AND BRANDING

Integrated marketing as an effective tool for product and company promotion

Integrated marketing: the key components of the strategy Today's world is fast-paced. Customer needs are growing, and the market does not always have time to fully meet them, resulting in increased competition. Companies are forced to adopt different approaches to retain and attract consumers, and integrated marketing shows good results in this case. It is…

26.05.20220Comments

ByPress secretary

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