Integrated marketing as an effective tool for product and company promotion

Integrated marketing: the key components of the strategy Today's world is fast-paced. Customer needs are growing, and the market does not always have time to fully meet them, resulting in increased competition. Companies are forced to adopt different approaches to retain and attract consumers, and integrated marketing shows good results in this case. It is…

How to present an idea in the right way: startup tips

Startup life hacks: tips from the experts In recent years, the technological sphere has been actively developing, and the venture investment market has given another impetus to this. Gas pedals are a popular option for a project to get noticed by investors. However, in order to interest mentors, it is necessary to develop a certain…

Investments in cybersecurity have reached an all-time high in the history of the sector

Investors actively increase investments in cybersecurity According to market analysis, investments in cybersecurity reached record levels last year. The total volume of M&A contracts in this sector amounted to $77.5 billion. The year 2021 was the most successful for the cybersecurity sector in its history, with a huge number of deals, including mergers and acquisitions.…

Chinese authorities have imposed a listing ban for technology companies

How the listing ban on foreign stock exchanges will be implemented The Chinese government continues to tighten the rules for technology companies. The authorities have introduced a complete ban on listing on stock exchanges in other countries. Previously, the IT business used the option of IPO on foreign stock markets through the mechanism of VIE…

16.05.20220Comments

ByPress secretary

MARKETING AND BRANDING

Brand strategy as the basis for product and business promotion in general

Brand strategy: where to start developing The development of a business, its recognition and positioning in the market is impossible without a well-thought-out plan of consistent actions. This is the brand strategy, which is the foundation for all subsequent activities. Thanks to a correctly made promotion it is possible to bring the business to a…

U.S. startup Loft Orbital has held another round of funding

Loft Orbital received money for business development Space startup Loft Orbital held a funding round that raised a total of $140 million. The main investor was BlackRock Corporation. Foundation Capital, Ubiquity VC, CEAS Investments, and others took part in the round. Loft originally got $130 million, and the startup also got another $10 million in…

Chinese company XPeng introduced a prototype of a flying car

XPeng actively working on robotic cars XPeng, which is called a Chinese competitor to Tesla Corporation, has begun to develop cars that can fly. To this end, the company has created a special department that will be involved in the creation of such cars, as well as robots. According to XPeng founder He Xiaopeng, the…

Apple’s capitalization reached 3.0 trillion dollars

Apple's capitalization rises amid record rises in stock prices Shares of U.S. electronics maker Apple have set a new record. The value of securities at the beginning of the trading session on the NASDAQ stock exchange rose by 0.95% to almost 184 dollars per unit. Thus Apple's capitalization rose to $3.0 trillion. Over the past…

02.05.20220Comments

ByPress secretary

MARKETING AND BRANDING

Marketing in the IT-industry: why it is important to engage in promotion

Marketing in the IT-industry as an effective promotion tool The European IT market is developing rapidly. Despite the fact that investor interest in local developers has been growing in the last few years, not all startups receive financing. In many cases, the reason is improper marketing in the IT industry. Unfortunately, companies pay little attention…

How the Armenian application PicsArt became popular around the world

PicsArt service reached a value of $1.5 billion The image-editing app PicsArt was created by Hovhannes Avoyan as an assistant for his daughter, who loved to draw. The startup is now valued at $1.5 billion and is one of the most popular in the world. Hovhaness Avoyan made his fortune in organizing and further selling…

25.04.20220Comments

ByPress secretary

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