Email marketing remains an effective promotional tool

How email marketing works Despite the fact that new technologies are emerging, email marketing does not lose its relevance, and it is still in demand by professionals. According to surveys, about 32% of respondents consider it one of the main tools in their work, and 37% plan to increase their budget for this approach this…

Japanese SoftBank holding increases investments in software development

SoftBank sees huge potential in the software development segment SoftBank Corporation of Japan pays active attention to software developers. First of all, it is interested in SaaS solutions for corporate clients that offer software licenses through subscription. SoftBank invests in such projects through its own Vision Fund 2, which was created two years ago. During…

Polly Polymer raised $15.5 million

Polly Polymer opens a "dark factory" Chinese company Polly Polymer made a round of financing, as a result of which it raised $15.5 million. The main investor was Vitalbridge. The startup is engaged in the development of 3D-printing technology using the SLA method. Polly Polymer plans to use the funds to put into operation the…

Messenger for gamers Discord estimated at 15 billion dollars

Discord attracted investment to develop functionality American company Discord held another round of financing, during which it received an investment of $500 million. Thanks to this, the valuation of the platform has grown to 15 billion dollars. Investors were such companies as Fidelity Management & Research, Dragoneer Investment Group and others. According to the head…

07.03.20220Comments

ByPress secretary

MARKETING AND BRANDING

QR codes in commercials and other new approaches to promotion of goods

QR codes in commercials started to be used 10 times more often According to market analysis, the TV advertising sector will grow by about 12-15% this year. The National Advertising Alliance, where billing figures regularly go up, also noted an increase in dynamics. According to the head of NRA, this jump is due to the…

Fintech startup Railsbank gets funds to develop credit card service

Railsbank raises $70 million to improve its API The proliferation of the online approach for money transactions is making the financial technology segment more and more in demand. New startups emerge almost every day, and the competition is getting tougher. A huge number of banks, companies and retailers are switching to using special services for…

Bharti Airtel together with Ericsson and Nokia start testing cloud games

India begins testing cloud gaming using 5G connectivity The mobile gaming market is rapidly developing, and many international corporations are actively investing in this area. The spread of the new 5G communications standard was another impetus for an increase in the level of services provided. Against this backdrop, a number of companies are planning to…

ByteDance acquires VR systems developer Pico

ByteDance, which owns TikTok, bought startup Pico ByteDance, which owns the social network TikTok, acquired Chinese startup Pico, which develops virtual reality headsets. The amount of the deal is unknown, but the new owner notes the high potential of the VR market, as well as unique solutions from the Pico team. The manufacturer of virtual…

21.02.20220Comments

ByPress secretary

MARKETING AND BRANDING

Data-driven marketing as an effective strategy to influence the target audience

How to use data-driven marketing in your work Data-driven marketing implies that the decision-making process should be guided by the analysis of a large amount of information. Data sources in this case are various tools, such as project management systems or social networks. This strategy takes into account all the information that can be tracked…

Chinese startup DeepRoute.ai received $300 million to develop autonomous transportation

Developments by the startup DeepRoute.ai are of interest to Alibaba Chinese Internet giant Alibaba is interested in local startup DeepRoute.ai, which produces autonomous vehicles. Jack Ma's corporation has invested a large sum in the developer. DeepRoute.ai held another round of Series B financing, which resulted in the startup receiving more than $300 million. The funds…

14.02.20220Comments

ByPress secretary

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