Standards Australia participated in the startup CalcTree’s financing round

Standards Australia became a venture capitalist Standards Australia entered the venture capital market. It participated in the pre-Seed financing round for the engineering start-up CalcTree. The latter managed to raise $3.8 million to develop tools for engineering calculations. Foundamental, Suffolk Technologies, and Antler VC also invested in the company. Standards Australia invested in its subsidiary…

29.09.20250Comments

ByPress secretary

MARKETING AND BRANDING

Naming and its importance for business

How to organise naming: a step-by-step guide Naming is the process of finding a name for a company or an individual product. This involves developing and officially registering the name. This stage is crucial for businesses because it directly affects brand recognition and how consumers perceive the brand. An original and memorable name helps a…

Startup Optics11 offers a solution for improving energy infrastructure

The uniqueness of Optics11's development The Dutch startup Optics11 recently closed a funding round, raising €17 million. The company offers a cutting-edge solution to ensure the sustainability of energy infrastructure. The project's relevance in the context of Europe's growing need for sustainable and secure energy infrastructure explains the high level of interest in it. Participants…

Quantum AI accelerates the drug discovery process

Qubit Pharmaceuticals uses quantum AI to develop drugs Artificial intelligence is being used more and more as a strategic tool for digital transformation in various industries. A notable example of a technological breakthrough is the work of the deep tech company Qubit Pharmaceuticals. The company is implementing quantum AI in biochemistry developments. The company's unique…

The U.S. government is successfully investing in local startups

The U.S. government plays an important role in increasing the number of unicorns The United States leads the world in the number of unicorns, or companies valued at over US$1 billion. The U.S. government facilitates the growth of such startups. It provides significant support for business development. This trend indicates the state's growing role in…

01.09.20250Comments

ByPress secretary

MARKETING AND BRANDING

How to conduct a digital marketing audit

Digital marketing audit: the benefits of a comprehensive channel assessment Technological advances and changes in consumer behaviour are rapidly transforming the digital landscape. This forces businesses to regularly review their approaches in order to adapt to these new realities. A digital marketing audit is one of the key tools for this. This allows you to…

Lightsonic’s smart sensors will help improve utility operations

Lightsonic develops smart sensors for infrastructure Startup Lightsonic has secured investment totalling €3.3 million. The company develops AI-powered smart sensors that enhance the performance of critical infrastructure. Venture capital firm Maki was a key investor in this funding round, alongside RAISEVentures and Sondo. Rapid technological advances, climate change and increasing urbanisation are putting a strain…

Amazon has launched its first Kuiper internet satellites into orbit

The company has launched its first internet satellites and is starting to compete with Starlink In April 2025, Amazon launched the first satellites as part of the Kuiper project. These satellites are designed to create a global broadband internet network. ULA's Atlas V rocket launched from the spaceport at Cape Canaveral, putting 27 satellites into…

Venture capital firm KOMPAS VC has raised €150m in its second fund

KOMPAS VC has closed a new fund and is expanding its global presence The KOMPAS VC firm has closed its second venture capital fund, raising a final total of €150 million. This result is all the more impressive given the current slowdown in venture capital activity in the sector. The new fund will continue the…

04.08.20250Comments

ByPress secretary

MARKETING AND BRANDING

Brand story: how to create an effective narrative that inspires trust

How brand story influences company perception and sales In the past, brand story alone was an effective tool for building loyalty. However, audience behaviour is changing, and so is the market. It is no longer enough to tell an interesting story. It is important to adapt it to the different target groups' needs and expectations.…

28.07.20250Comments

ByPress secretary

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