How to conduct a digital marketing audit

Digital marketing audit: the benefits of a comprehensive channel assessment Technological advances and changes in consumer behaviour are rapidly transforming the digital landscape. This forces businesses to regularly review their approaches in order to adapt to these new realities. A digital marketing audit is one of the key tools for this. This allows you to…

25.08.20250Comments

ByPress secretary

STARTUPS

Lightsonic’s smart sensors will help improve utility operations

Lightsonic develops smart sensors for infrastructure Startup Lightsonic has secured investment totalling €3.3 million. The company develops AI-powered smart sensors that enhance the performance of critical infrastructure. Venture capital firm Maki was a key investor in this funding round, alongside RAISEVentures and Sondo. Rapid technological advances, climate change and increasing urbanisation are putting a strain…

Amazon has launched its first Kuiper internet satellites into orbit

The company has launched its first internet satellites and is starting to compete with Starlink In April 2025, Amazon launched the first satellites as part of the Kuiper project. These satellites are designed to create a global broadband internet network. ULA's Atlas V rocket launched from the spaceport at Cape Canaveral, putting 27 satellites into…

Venture capital firm KOMPAS VC has raised €150m in its second fund

KOMPAS VC has closed a new fund and is expanding its global presence The KOMPAS VC firm has closed its second venture capital fund, raising a final total of €150 million. This result is all the more impressive given the current slowdown in venture capital activity in the sector. The new fund will continue the…

04.08.20250Comments

ByPress secretary

MARKETING AND BRANDING

Brand story: how to create an effective narrative that inspires trust

How brand story influences company perception and sales In the past, brand story alone was an effective tool for building loyalty. However, audience behaviour is changing, and so is the market. It is no longer enough to tell an interesting story. It is important to adapt it to the different target groups' needs and expectations.…

Quantum laser technology mirSense attracts investment

Startup mirSense offers laser technology for the defence industry Startup mirSense, which specialises in quantum laser technology, has attracted investors. The company has raised €7m in a Series A funding round. mirSense is a French deeptech startup developing quantum cascade laser (QCL) technology. These lasers emit infrared light in the near and far ranges. One…

Astroscale contracts Airbus to supply docking plates

Airbus will equip its satellites with standardised Astroscale interfaces European aerospace manufacturer Astroscale will supply its docking plates to Airbus. The latter intends to use this equipment to remove old satellites from orbit. The agreement includes supplying 100 new-generation plates. The team will install them on spacecraft used in orbit. These plates will ensure the…

Venture capital firm First Momentum closes €35m fund

First Momentum focuses on helping the deeptech sector The German venture capital firm First Momentum has closed its fund at €35 million. This achievement has opened up new investment opportunities. The First Momentum fund focuses on the promising deeptech sector. This accounts for 44% of all investments in the technology sector. Despite the high level…

07.07.20250Comments

ByPress secretary

MARKETING AND BRANDING

Communication strategy to increase awareness and sales

Communication strategy: how to communicate effectively with consumers A communication strategy aims to improve interaction with consumers in order to increase sales. It is based on regularly reminding the audience about the brand and its products. This approach helps to increase consumer loyalty and commitment to the company. It is a complex strategy that, if…

Startup PsiQuantum attracts investors with developments in quantum computing

PsiQuantum simplifies the application of quantum computing US startup PsiQuantum has raised US$750 million. The main investor was BlackRock. Earlier, the quantum computing project received funding from the Australian government. A group of Australian scientists founded PsiQuantum in 2015. They include Dr Pete Shedbolt and Professor Jeremy O'Brien. The researchers joined forces to create the…

23.06.20250Comments

ByPress secretary

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