Data-driven marketing as an effective strategy to influence the target audience

How to use data-driven marketing in your work Data-driven marketing implies that the decision-making process should be guided by the analysis of a large amount of information. Data sources in this case are various tools, such as project management systems or social networks. This strategy takes into account all the information that can be tracked…

Chinese startup DeepRoute.ai received $300 million to develop autonomous transportation

Developments by the startup DeepRoute.ai are of interest to Alibaba Chinese Internet giant Alibaba is interested in local startup DeepRoute.ai, which produces autonomous vehicles. Jack Ma's corporation has invested a large sum in the developer. DeepRoute.ai held another round of Series B financing, which resulted in the startup receiving more than $300 million. The funds…

Spanish company Telefónica Tech introduces new blockchain-based service

Benefits of Telefónica Tech's blockchain platform Spanish telecommunications company Telefónica Tech plans to introduce a new authentication service for documents. The functionality will be supported by a legal framework. The platform is based on the blockchain service TrustOS, which is managed by the company itself. The platform allows combining a user's digital signature for certain…

Freshworks raised $1.03 billion in its IPO

Freshworks has listed 28.5 million shares on the Nasdaq exchange Freshworks held an IPO on the Nasdaq exchange, raising $1.03 billion. Now the software developer is valued at $10.13 billion. The company floated a total of 28.5 million shares at a price of $36 per share. Before going public, Freshworks had planned to sell shares…

07.02.20220Comments

ByPress secretary

MARKETING AND BRANDING

Why the marketing department in an IT company is important: its functions

What tasks are solved by the marketing department of the IT-company More and more foreign investors are showing interest in Ukrainian IT-companies, but the deal often does not come to fruition. One of the reasons is the lack of a clear strategy for attracting customers. In order for the business to develop, it is necessary…

Startup funding is booming, as it was in 1999

Why startup funding is increasing Analysts researched the technology market and found that the amount of funding for startups last year was at the same level as it had been since 1999. According to them, 2020 was a "black swan" year for business projects, and the pace of investment began to increase. This trend has…

What autonomous technology is already available to mankind

Autonomous technologies: applications of artificial intelligence Autonomous technologies based on artificial intelligence are one of the most promising fields. Developments here are in full swing, and soon the creators will be ready to provide innovations that will make human life easier and more comfortable. The use of AI and automation principles today is a major…

Cybersecurity as one of the current problems of the modern world

How the EU plans to strengthen cybersecurity Cybersecurity is becoming increasingly important not only within the commercial segment, but also for states in general. Understanding the importance of the threats posed by hackers and Internet fraudsters, the European Union decided to develop an innovative platform aimed at identifying the cyber threat, analyzing its level of…

24.01.20220Comments

ByPress secretary

MARKETING AND BRANDING

How brand awareness helps a company become more successful in the marketplace

Brand awareness: why a company needs to work on its image Brand awareness is an important tool for promoting a business and its products, regardless of its stage of development. One of the factors of sales and popularity in general is the ability of consumers to identify a company by its logo, name and corporate…

What makes American startup Figma unique

How the startup Figma and its service for designers came to be American startup Figma was valued at $10 billion after it attracted $200 million in investments. Its product is the most in-demand for graphic designers - the service is designed for prototyping and developing interfaces. In addition, the platform allows for collaborative work. It…

17.01.20220Comments

ByPress secretary

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.