Freshworks raised $1.03 billion in its IPO

Freshworks has listed 28.5 million shares on the Nasdaq exchange Freshworks held an IPO on the Nasdaq exchange, raising $1.03 billion. Now the software developer is valued at $10.13 billion. The company floated a total of 28.5 million shares at a price of $36 per share. Before going public, Freshworks had planned to sell shares…

07.02.20220Comments

ByPress secretary

MARKETING AND BRANDING

Why the marketing department in an IT company is important: its functions

What tasks are solved by the marketing department of the IT-company More and more foreign investors are showing interest in Ukrainian IT-companies, but the deal often does not come to fruition. One of the reasons is the lack of a clear strategy for attracting customers. In order for the business to develop, it is necessary…

Startup funding is booming, as it was in 1999

Why startup funding is increasing Analysts researched the technology market and found that the amount of funding for startups last year was at the same level as it had been since 1999. According to them, 2020 was a "black swan" year for business projects, and the pace of investment began to increase. This trend has…

What autonomous technology is already available to mankind

Autonomous technologies: applications of artificial intelligence Autonomous technologies based on artificial intelligence are one of the most promising fields. Developments here are in full swing, and soon the creators will be ready to provide innovations that will make human life easier and more comfortable. The use of AI and automation principles today is a major…

Cybersecurity as one of the current problems of the modern world

How the EU plans to strengthen cybersecurity Cybersecurity is becoming increasingly important not only within the commercial segment, but also for states in general. Understanding the importance of the threats posed by hackers and Internet fraudsters, the European Union decided to develop an innovative platform aimed at identifying the cyber threat, analyzing its level of…

24.01.20220Comments

ByPress secretary

MARKETING AND BRANDING

How brand awareness helps a company become more successful in the marketplace

Brand awareness: why a company needs to work on its image Brand awareness is an important tool for promoting a business and its products, regardless of its stage of development. One of the factors of sales and popularity in general is the ability of consumers to identify a company by its logo, name and corporate…

What makes American startup Figma unique

How the startup Figma and its service for designers came to be American startup Figma was valued at $10 billion after it attracted $200 million in investments. Its product is the most in-demand for graphic designers - the service is designed for prototyping and developing interfaces. In addition, the platform allows for collaborative work. It…

The computer market is growing: an overview of the situation in EMEA and the world as a whole

Computer market shows positive dynamics in EMEA IDC has analyzed the EMEA computer market, which includes Europe, Africa and the Middle East. According to the study, in 2021 the volume of supply of computer equipment increased by 13.2%. A total of 95.8 million desktops, workstations and laptops were recorded in the region. Analysts noted that…

More chips from Intel will be produced in Europe

Intel Corporation plans to produce chips at new facilities U.S. electronics manufacturer Intel plans to invest in the expansion of production in Europe. To this end, 80 billion euros will be allocated, which will allow the production of chips at new facilities. The strategy to increase semiconductor manufacturing in Europe is designed for 10 years.…

10.01.20220Comments

ByPress secretary

MARKETING AND BRANDING

How global media trends have changed since the pandemic began

Global media trends: GlobalWebIndex research The importance of work-life balance has become so acute for the first time since the pandemic. This is confirmed by a survey by GlobalWebIndex (GWI), in which 53% of those surveyed put financial savings at the top of the list, 47% said it was important to take care of loved…

06.01.20220Comments

ByPress secretary

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