Marketing strategy for an IT company: common mistakes

Why IT needs a marketing strategy Increasing leads and sales are the two main goals for any business, including in the IT segment. A correctly formulated marketing strategy, which will be synchronized with the actions of the sales department, will help to ensure the regular growth of these indicators. However, in practice, many companies make…

Startup Aegiq raises $4.8 million to develop quantum technology

Aegiq plans to develop solutions based on quantum particles UK startup Aegiq, which develops quantum photonic technology, received $4.8 million. The company plans to reach the level of Cisco, only in the field of quantum computing. According to Aegiq's CEO, the startup is not creating a quantum computer; it is developing technology that will allow…

China begins testing blockchain technology

China starts testing blockchain technology in selected zones China is actively implementing blockchain technology, and it is doing so at the state level. According to the authorities, the innovation should increase the efficiency of digital processes and improve their security, which is especially important given the increased number of cybercrimes. The country's line ministry has…

U.S. corporation Amazon announced the launch of a stock split

Amazon launches share buyback and stock split option U.S. giant Amazon plans to repurchase shares in the amount of 10 billion dollars. In addition, the corporation intends to split the securities in the proportion of 20:1. It should be noted that the procedure for splitting shares is observed in Amazon for the first time since…

30.05.20220Comments

ByPress secretary

MARKETING AND BRANDING

Integrated marketing as an effective tool for product and company promotion

Integrated marketing: the key components of the strategy Today's world is fast-paced. Customer needs are growing, and the market does not always have time to fully meet them, resulting in increased competition. Companies are forced to adopt different approaches to retain and attract consumers, and integrated marketing shows good results in this case. It is…

How to present an idea in the right way: startup tips

Startup life hacks: tips from the experts In recent years, the technological sphere has been actively developing, and the venture investment market has given another impetus to this. Gas pedals are a popular option for a project to get noticed by investors. However, in order to interest mentors, it is necessary to develop a certain…

Investments in cybersecurity have reached an all-time high in the history of the sector

Investors actively increase investments in cybersecurity According to market analysis, investments in cybersecurity reached record levels last year. The total volume of M&A contracts in this sector amounted to $77.5 billion. The year 2021 was the most successful for the cybersecurity sector in its history, with a huge number of deals, including mergers and acquisitions.…

Chinese authorities have imposed a listing ban for technology companies

How the listing ban on foreign stock exchanges will be implemented The Chinese government continues to tighten the rules for technology companies. The authorities have introduced a complete ban on listing on stock exchanges in other countries. Previously, the IT business used the option of IPO on foreign stock markets through the mechanism of VIE…

16.05.20220Comments

ByPress secretary

MARKETING AND BRANDING

Brand strategy as the basis for product and business promotion in general

Brand strategy: where to start developing The development of a business, its recognition and positioning in the market is impossible without a well-thought-out plan of consistent actions. This is the brand strategy, which is the foundation for all subsequent activities. Thanks to a correctly made promotion it is possible to bring the business to a…

U.S. startup Loft Orbital has held another round of funding

Loft Orbital received money for business development Space startup Loft Orbital held a funding round that raised a total of $140 million. The main investor was BlackRock Corporation. Foundation Capital, Ubiquity VC, CEAS Investments, and others took part in the round. Loft originally got $130 million, and the startup also got another $10 million in…

09.05.20220Comments

ByPress secretary

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