Brand strategy as the basis for product and business promotion in general

Brand strategy: where to start developing The development of a business, its recognition and positioning in the market is impossible without a well-thought-out plan of consistent actions. This is the brand strategy, which is the foundation for all subsequent activities. Thanks to a correctly made promotion it is possible to bring the business to a…

12.05.20220Comments

ByPress secretary

STARTUPS

U.S. startup Loft Orbital has held another round of funding

Loft Orbital received money for business development Space startup Loft Orbital held a funding round that raised a total of $140 million. The main investor was BlackRock Corporation. Foundation Capital, Ubiquity VC, CEAS Investments, and others took part in the round. Loft originally got $130 million, and the startup also got another $10 million in…

Chinese company XPeng introduced a prototype of a flying car

XPeng actively working on robotic cars XPeng, which is called a Chinese competitor to Tesla Corporation, has begun to develop cars that can fly. To this end, the company has created a special department that will be involved in the creation of such cars, as well as robots. According to XPeng founder He Xiaopeng, the…

Apple’s capitalization reached 3.0 trillion dollars

Apple's capitalization rises amid record rises in stock prices Shares of U.S. electronics maker Apple have set a new record. The value of securities at the beginning of the trading session on the NASDAQ stock exchange rose by 0.95% to almost 184 dollars per unit. Thus Apple's capitalization rose to $3.0 trillion. Over the past…

02.05.20220Comments

ByPress secretary

MARKETING AND BRANDING

Marketing in the IT-industry: why it is important to engage in promotion

Marketing in the IT-industry as an effective promotion tool The European IT market is developing rapidly. Despite the fact that investor interest in local developers has been growing in the last few years, not all startups receive financing. In many cases, the reason is improper marketing in the IT industry. Unfortunately, companies pay little attention…

How the Armenian application PicsArt became popular around the world

PicsArt service reached a value of $1.5 billion The image-editing app PicsArt was created by Hovhannes Avoyan as an assistant for his daughter, who loved to draw. The startup is now valued at $1.5 billion and is one of the most popular in the world. Hovhaness Avoyan made his fortune in organizing and further selling…

Swedish automaker Volvo introduced its own operating system

Volvo will use its own software, VolvoCars.OS The Swedish automobile concern has presented its own operating system for electric vehicles. The software allows cars to drive autonomously without human intervention or control. VolvoCars.OS will be equipped with a new generation of electric cars, which have the right to drive without a driver on authorized roads. …

Korean electronics manufacturer Samsung increases investment in promising areas

Samsung strengthens its presence in the semiconductor segment The Korean corporation Samsung announced its development plans for the next three years. During this period, the electronics manufacturer will invest about 206 billion dollars in the most promising areas for it - semiconductors, artificial intelligence and robotics, as well as pharmaceuticals. The corporation hopes that the…

18.04.20220Comments

ByPress secretary

MARKETING AND BRANDING

The personal brand of an IT specialist: what it is needed for

The personal brand of an IT specialist: where to start forming an image The market is changing, and personalization is coming to the fore. This trend affects all areas of business, including technology. To stay competitive, it is important to develop an IT professional's personal brand and to do so regardless of whether he or…

LG Electronics Corporation to acquire Israeli startup Cybellum

LG Electronics plans to engage in developments in the field of automotive cybersecurity Korean corporation LG Electronics plans to buy Cybellum, an automotive cybersecurity startup from Israel. The amount of the deal will be approximately $240 million. According to official information, the deal will be carried out in several stages. First, LG will buy a…

11.04.20220Comments

ByPress secretary

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