Guest blogging: an effective tool for brand promotion

Guest blogging: the benefits of promotion through partners Guest blogging is a type of promotion that involves the creation of articles and posts. This content is posted on affiliate sites and social networks by Influencers with a large audience or on themed blogs. This approach makes it possible to increase the number of visitors, and…

Startup funding in the MENA region has doubled

Startup funding grows in the Middle East and North Africa Experts analyzed the technology market in the Middle East and North Africa regions. According to the results, startup funding more than doubled to $864 million in the last quarter. Such data suggest that the regional economies continue to recover, despite the emerging challenges. Investors have…

Toshiba begins production of larger capacity hard drives

Toshiba says it's switching to a new data recording method Toshiba Corporation held a presentation of its new strategy, in which it presented its hard disk drive development goals. The Electronic Devices & Storage division is responsible for this type of product, the management of which announced its intention to start producing products with a…

Japanese automobile concern Honda Motor invests in electric vehicles

Honda Motor wants to expand the production of electric cars Japanese automaker Honda Motor plans to expand the production of electric cars. It intends to invest $40 billion in the production of 30 new models and expand its line of vehicles. Honda plans to produce about 2 million electric cars annually. This strategy will allow…

08.08.20220Comments

ByPress secretary

MARKETING AND BRANDING

Brand marketing as a reliable tool for building trust between the company and consumers

Brand marketing: factors that help in the promotion Brand marketing includes a set of tools and methods that help promote a company's name and demonstrate its uniqueness. Thanks to various approaches and activities you can significantly increase the competitiveness of a business and its products and make them visible to consumers. A striking example of…

AR glasses company Nreal received funding from Chinese IT giants

Alibaba Corporation invested in AR-device manufacturer Nreal Chinese tech giant Alibaba announced an investment in augmented reality glasses company Nreal. Nreal raised $60 million in a Series C+ financing round. In addition to Alibaba, Tencent and ByteDance invested in the company. This interest in AR technology is due to the active development of meta universes.…

Managed IT infrastructure with Managed Services: advantages of the model

What is Managed IT infrastructure? Recently, it has become popular to use the Managed Services model for IT infrastructure management. This option is an optimal solution for interaction between companies that are interested in high-quality support of their own IT systems and companies that act as contractors - providers of such services. Contractors, or providers,…

Softline acquired Indian IT solutions provider Umbrella Infocare

Softline expands its activities Softline announced the acquisition of Umbrella Infocare, which develops cloud technology solutions. The deal is one of the steps to create a modern center of Softline, which will deal with AWS technologies. This direction will allow the company to expand the list of services for the design and provision of cloud…

25.07.20220Comments

ByPress secretary

MARKETING AND BRANDING

Conversion: why does an online store need it?

How to determine the website conversion: its types Conversion is the ratio of the number of users who have already made any targeted interaction with the content of the site to the total number of visitors to the resource. Thanks to this indicator it is possible to estimate the number of real clients and predict…

Startups in India: examples of promising technology companies

Which Indian startups are of interest to investors: an overview of projects In terms of the number of companies with short operating cycles in the world, startups in India are in the third position, trailing only American and Chinese companies. There are more than 26,000 firms in the country, of which about 100 have achieved…

18.07.20220Comments

ByPress secretary

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