Apple’s capitalization reached 3.0 trillion dollars

Apple's capitalization rises amid record rises in stock prices Shares of U.S. electronics maker Apple have set a new record. The value of securities at the beginning of the trading session on the NASDAQ stock exchange rose by 0.95% to almost 184 dollars per unit. Thus Apple's capitalization rose to $3.0 trillion. Over the past…

02.05.20220Comments

ByPress secretary

MARKETING AND BRANDING

Marketing in the IT-industry: why it is important to engage in promotion

Marketing in the IT-industry as an effective promotion tool The European IT market is developing rapidly. Despite the fact that investor interest in local developers has been growing in the last few years, not all startups receive financing. In many cases, the reason is improper marketing in the IT industry. Unfortunately, companies pay little attention…

How the Armenian application PicsArt became popular around the world

PicsArt service reached a value of $1.5 billion The image-editing app PicsArt was created by Hovhannes Avoyan as an assistant for his daughter, who loved to draw. The startup is now valued at $1.5 billion and is one of the most popular in the world. Hovhaness Avoyan made his fortune in organizing and further selling…

Swedish automaker Volvo introduced its own operating system

Volvo will use its own software, VolvoCars.OS The Swedish automobile concern has presented its own operating system for electric vehicles. The software allows cars to drive autonomously without human intervention or control. VolvoCars.OS will be equipped with a new generation of electric cars, which have the right to drive without a driver on authorized roads. …

Korean electronics manufacturer Samsung increases investment in promising areas

Samsung strengthens its presence in the semiconductor segment The Korean corporation Samsung announced its development plans for the next three years. During this period, the electronics manufacturer will invest about 206 billion dollars in the most promising areas for it - semiconductors, artificial intelligence and robotics, as well as pharmaceuticals. The corporation hopes that the…

18.04.20220Comments

ByPress secretary

MARKETING AND BRANDING

The personal brand of an IT specialist: what it is needed for

The personal brand of an IT specialist: where to start forming an image The market is changing, and personalization is coming to the fore. This trend affects all areas of business, including technology. To stay competitive, it is important to develop an IT professional's personal brand and to do so regardless of whether he or…

LG Electronics Corporation to acquire Israeli startup Cybellum

LG Electronics plans to engage in developments in the field of automotive cybersecurity Korean corporation LG Electronics plans to buy Cybellum, an automotive cybersecurity startup from Israel. The amount of the deal will be approximately $240 million. According to official information, the deal will be carried out in several stages. First, LG will buy a…

Open Source software products as a way to make software available

Open Source: advantages and disadvantages of open source Open Source refers to software that has open-source code. In simple terms, in this case, the source material of the software is available for review and modification. Open Source is used when an add-on needs to be added so that the software can be better tailored to…

Facebook is improving its approach to security

Facebook strengthens measures for user security One of the priorities of the American corporation Facebook is to increase the level of security for users. According to the official statement of the Internet giant, since 2016 about 13 billion dollars have been invested in this area. Now more than 40 thousand specialists are working on security,…

04.04.20220Comments

ByPress secretary

MARKETING AND BRANDING

Email marketing remains an effective promotional tool

How email marketing works Despite the fact that new technologies are emerging, email marketing does not lose its relevance, and it is still in demand by professionals. According to surveys, about 32% of respondents consider it one of the main tools in their work, and 37% plan to increase their budget for this approach this…

28.03.20220Comments

ByPress secretary

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