Conversion: why does an online store need it?

How to determine the website conversion: its types Conversion is the ratio of the number of users who have already made any targeted interaction with the content of the site to the total number of visitors to the resource. Thanks to this indicator it is possible to estimate the number of real clients and predict…

Startups in India: examples of promising technology companies

Which Indian startups are of interest to investors: an overview of projects In terms of the number of companies with short operating cycles in the world, startups in India are in the third position, trailing only American and Chinese companies. There are more than 26,000 firms in the country, of which about 100 have achieved…

Alfa Romeo Tonale SUV is equipped with NFT technology

Alfa Romeo Tonale is compatible with blockchain technology A novelty has appeared on the automotive market - the Alfa Romeo Tonale SUV, which supports the NFT technology. The Italian concern was the first in its segment to equip a car with such an innovation. NFT makes it possible to certify vehicles upon purchase. Moreover, data…

Nokia and NGP Capital launch a new investment fund

Nokia plans to invest in promising startups Finnish company Nokia has joined forces with venture capital firm NGP Capital to create a joint fund. Fund V is designed to invest in various startups that work in cybersecurity, 5G technology, and cloud computing. The fund has only one investor, Nokia, and the company has already invested…

11.07.20220Comments

ByPress secretary

MARKETING AND BRANDING

The workday consumer: peculiarities of the new type of customer

Who is the workday consumer: a study from Microsoft Market development and rapidly changing trends affect consumer preferences and behavior. This is especially felt in those areas of life that are directly related to modern technology. Analysts at Microsoft conducted a study on how the portrait of the ideal customer is changing. According to their…

U.S. startup NachoNacho received $3 million in investment

NachoNacho platform for SaaS solutions held a seed round Ukrainian investment fund Flyer One Ventures, which is part of the Genesis group, took part in the financing round of the American startup NachoNacho. The latter is engaged in the development of a platform for SaaS solutions. NachoNacho raised $3 million in the round, led by…

How artificial intelligence makes human work easier: the benefits of using the systems

How artificial intelligence helps improve performance Artificial Intelligence has enormous potential for different areas of the economy, and many have already found practical applications for such technology. One of the great advantages of AI is that routine tasks can be delegated to it. In addition, it can solve complex problems, making it an ideal human…

TSMC and Sony build a joint plant in Japan

Sony invests $500 million in new TSMC plant Sony Corporation will allocate $500 million for the construction of the TSMC plant in Japan. It is planned that the plant will produce image sensors and components for the production of automotive systems. It will be microchips made on the basis of a 22/28 nm technological process. …

27.06.20220Comments

ByPress secretary

MARKETING AND BRANDING

End-to-end analytics: the effectiveness of a tool for small businesses

How the end-to-end analytics works to account for the number of orders End-to-end analytics is a method of identifying the effectiveness of marketing activities and promotion in general. In most cases, it is used by large companies at a certain stage of development when they are planning a new strategy. However, small businesses will also…

Rain Neuromorphics received funds to develop a unique chip

Rain Neuromorphics microchips that mimic brain function The startup Rain Neuromorphics received $25 million in funding, led by Prosperity 7 Ventures and Aramco Ventures. The startup develops microchips that mimic the brain. Rain's products are useful to businesses that use algorithms based on artificial intelligence. The company plans to use the investment to hire more…

20.06.20220Comments

ByPress secretary

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