Digital strategy: the main points of its composition

Digital strategy: an overview of effective tools for promotion For successful implementation of marketing goals, it is necessary to think clearly about each step, assess all the risks and only then proceed to the planned actions. To structure all tasks digital strategy works effectively, which helps professionals not to miss important details. A digital strategy…

Swvl increased the number of customers in Egypt and Pakistan amid higher prices for raw materials

Swvl fears the impact of inflation on business The record increase in energy prices has been disastrous for many companies in various fields. However, in addition to producers and suppliers of raw materials, the crisis on the market also played into the hands of other businesses. Among the lucky ones was the Dubai-based company Swvl,…

Shanghai government invests in the development of the metaverse

Shanghai allocated $1.5 billion for the development of the metaverse Metaverses are considered a promising area for investment. This is not only true for game developers or web designers; virtual space provides ideal conditions for introducing a variety of creative, fashion, and business products. The Shanghai government appreciated the potential of the sphere and decided…

Chevron Corporation became one of the investors in the TAE Technologies startup

Chevron invests in nuclear fusion technology The American corporation Chevron became one of the investors in the startup TAE Technologies, which is engaged in developments in the field of nuclear fusion. In addition to the energy company, the technology giant Google and the Japanese Sumitom Corporation invested in the project. A total of $250 million…

03.10.20220Comments

ByPress secretary

MARKETING AND BRANDING

Visual identity: why you need a strong visual image of the company

How visual identity affects the perception of consumers The visual component plays a significant role in perception. Through the organs of vision, people read new images, analyze them, and form their attitudes toward them. This feature allows you to influence the audience through the image, laying in it the necessary ideas. Visual identity, which is…

American company Astroforge wants to mine fossils in space

Startup Astroforge received investment to develop its idea Astroforge, a startup from the United States that is developing the idea of mining materials in space, received $13 million in investments. The company plans to start working on asteroids. According to one of Astroforge's founders, this money should be enough for several missions. In addition, a…

British company Dyson is working on a home robot

Dyson intends to release a robot for housework Dyson, a manufacturer of machinery from Great Britain, announced the start of work on the creation of robots. The company has already presented the first version of its device and plans to actively develop this area. For this purpose, the brand wants to significantly expand the staff…

Revolut founder creates new venture fund Quantum Light Capital

Quantum Light Capital: features of an AI-based fund The businessman, who is known for creating the fintech Revolut, announced a new venture fund, Quantum Light Capital. The peculiarity of the latter will be that it will be based on artificial intelligence, which will help manage $200 million in assets. At Quantum, promising projects for investment…

19.09.20220Comments

ByPress secretary

MARKETING AND BRANDING

How a company’s reputation is assessed: an overview of ratings

Why a company's reputation and its components are important The level of trust in a business depends on many factors, including the information about the business that customers see on social networks, in the media, and on websites. The company's reputation depends on the way in which this information is posted. It is important to…

Lonestar Data Holdings wants to send databases to the Moon

Lonestar Data Holdings is developing a project to send data centers to the Moon Lonestar Data Holdings has announced ambitious plans. It wants to create data processing centers outside the planet Earth - on the Moon. The startup intends to place objects inside lava cavities on the surface of the Moon, their structure allows it. …

12.09.20220Comments

ByPress secretary

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