Japanese automobile concern Honda Motor invests in electric vehicles

Honda Motor wants to expand the production of electric cars Japanese automaker Honda Motor plans to expand the production of electric cars. It intends to invest $40 billion in the production of 30 new models and expand its line of vehicles. Honda plans to produce about 2 million electric cars annually. This strategy will allow…

08.08.20220Comments

ByPress secretary

MARKETING AND BRANDING

Brand marketing as a reliable tool for building trust between the company and consumers

Brand marketing: factors that help in the promotion Brand marketing includes a set of tools and methods that help promote a company's name and demonstrate its uniqueness. Thanks to various approaches and activities you can significantly increase the competitiveness of a business and its products and make them visible to consumers. A striking example of…

AR glasses company Nreal received funding from Chinese IT giants

Alibaba Corporation invested in AR-device manufacturer Nreal Chinese tech giant Alibaba announced an investment in augmented reality glasses company Nreal. Nreal raised $60 million in a Series C+ financing round. In addition to Alibaba, Tencent and ByteDance invested in the company. This interest in AR technology is due to the active development of meta universes.…

Managed IT infrastructure with Managed Services: advantages of the model

What is Managed IT infrastructure? Recently, it has become popular to use the Managed Services model for IT infrastructure management. This option is an optimal solution for interaction between companies that are interested in high-quality support of their own IT systems and companies that act as contractors - providers of such services. Contractors, or providers,…

Softline acquired Indian IT solutions provider Umbrella Infocare

Softline expands its activities Softline announced the acquisition of Umbrella Infocare, which develops cloud technology solutions. The deal is one of the steps to create a modern center of Softline, which will deal with AWS technologies. This direction will allow the company to expand the list of services for the design and provision of cloud…

25.07.20220Comments

ByPress secretary

MARKETING AND BRANDING

Conversion: why does an online store need it?

How to determine the website conversion: its types Conversion is the ratio of the number of users who have already made any targeted interaction with the content of the site to the total number of visitors to the resource. Thanks to this indicator it is possible to estimate the number of real clients and predict…

Startups in India: examples of promising technology companies

Which Indian startups are of interest to investors: an overview of projects In terms of the number of companies with short operating cycles in the world, startups in India are in the third position, trailing only American and Chinese companies. There are more than 26,000 firms in the country, of which about 100 have achieved…

Alfa Romeo Tonale SUV is equipped with NFT technology

Alfa Romeo Tonale is compatible with blockchain technology A novelty has appeared on the automotive market - the Alfa Romeo Tonale SUV, which supports the NFT technology. The Italian concern was the first in its segment to equip a car with such an innovation. NFT makes it possible to certify vehicles upon purchase. Moreover, data…

Nokia and NGP Capital launch a new investment fund

Nokia plans to invest in promising startups Finnish company Nokia has joined forces with venture capital firm NGP Capital to create a joint fund. Fund V is designed to invest in various startups that work in cybersecurity, 5G technology, and cloud computing. The fund has only one investor, Nokia, and the company has already invested…

11.07.20220Comments

ByPress secretary

MARKETING AND BRANDING

The workday consumer: peculiarities of the new type of customer

Who is the workday consumer: a study from Microsoft Market development and rapidly changing trends affect consumer preferences and behavior. This is especially felt in those areas of life that are directly related to modern technology. Analysts at Microsoft conducted a study on how the portrait of the ideal customer is changing. According to their…

07.07.20220Comments

ByPress secretary

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