Chevron Corporation became one of the investors in the TAE Technologies startup

Chevron invests in nuclear fusion technology The American corporation Chevron became one of the investors in the startup TAE Technologies, which is engaged in developments in the field of nuclear fusion. In addition to the energy company, the technology giant Google and the Japanese Sumitom Corporation invested in the project. A total of $250 million…

03.10.20220Comments

ByPress secretary

MARKETING AND BRANDING

Visual identity: why you need a strong visual image of the company

How visual identity affects the perception of consumers The visual component plays a significant role in perception. Through the organs of vision, people read new images, analyze them, and form their attitudes toward them. This feature allows you to influence the audience through the image, laying in it the necessary ideas. Visual identity, which is…

American company Astroforge wants to mine fossils in space

Startup Astroforge received investment to develop its idea Astroforge, a startup from the United States that is developing the idea of mining materials in space, received $13 million in investments. The company plans to start working on asteroids. According to one of Astroforge's founders, this money should be enough for several missions. In addition, a…

British company Dyson is working on a home robot

Dyson intends to release a robot for housework Dyson, a manufacturer of machinery from Great Britain, announced the start of work on the creation of robots. The company has already presented the first version of its device and plans to actively develop this area. For this purpose, the brand wants to significantly expand the staff…

Revolut founder creates new venture fund Quantum Light Capital

Quantum Light Capital: features of an AI-based fund The businessman, who is known for creating the fintech Revolut, announced a new venture fund, Quantum Light Capital. The peculiarity of the latter will be that it will be based on artificial intelligence, which will help manage $200 million in assets. At Quantum, promising projects for investment…

19.09.20220Comments

ByPress secretary

MARKETING AND BRANDING

How a company’s reputation is assessed: an overview of ratings

Why a company's reputation and its components are important The level of trust in a business depends on many factors, including the information about the business that customers see on social networks, in the media, and on websites. The company's reputation depends on the way in which this information is posted. It is important to…

Lonestar Data Holdings wants to send databases to the Moon

Lonestar Data Holdings is developing a project to send data centers to the Moon Lonestar Data Holdings has announced ambitious plans. It wants to create data processing centers outside the planet Earth - on the Moon. The startup intends to place objects inside lava cavities on the surface of the Moon, their structure allows it. …

China has a blockchain platform BSN, developed with the government support

BSN blockchain platform from China: features and benefits The Chinese government is quite loyal to blockchain technology. Back in 2019, the head of the country noted its importance for China's economic development. At the same time, a new strategy was adopted, thanks to which developments in this area have accelerated. Thus, it became known that…

Korea’s Hyundai Corporation invests in robotics development

Hyundai develops autonomous vehicles Korea's Hyundai Corporation will allocate $5 billion for the development of autonomous vehicles and robotics. The funds will be allocated in tranches until 2025 to the company's U.S. subsidiaries. The money will be used to develop artificial intelligence technologies as well as to expand developments in the field of unmanned electric…

05.09.20220Comments

ByPress secretary

MARKETING AND BRANDING

A trademark as an additional business asset

How to register a trademark: peculiarities of the procedure A trademark is a useful tool for business. It provides an opportunity to protect yourself from counterfeit products and thereby preserve the reputation of the brand on the market. In addition, thanks to the trademark, the consumer will be able to identify the company's product and…

01.09.20220Comments

ByPress secretary

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