Brand story: why it’s essential to use a brand story for the company

Brand story: examples from well-known companies A brand story is a concept that allows you to influence the emotional component of the perception of the target audience through an adequately constructed philosophy and broadcast values of the company. A brand story is a basis for business positioning and the creation of effective interaction with consumers. …

27.10.20220Comments

ByPress secretary

STARTUPS

Electric Hydrogen raised $198 million

Electric Hydrogen received funds to develop an electrolysis plant The startup Electric Hydrogen held a financing round that raised $198 million. Investors included funds from such major companies as Amazon, Silicon Valley Bank, and Equinor. In addition to them, well-known representatives of business, including Mitsubishi Heavy Industries, invested in the project. The corporations' attention was…

New data storage technology may soon emerge: news from German scientists

New technology for storing data on plastic film has been found Scientists from MLU University in Germany have discovered a new way to store information. For this, they used thin polymer films made of polyvinylidene fluoride. This technology of data storage is cheap to produce and is also environmentally friendly. This type of polymer film…

Swedish startup Klarna received an $800 million investment

Klarna fintech valuation lowered to $6.7 billion Fintech Klarna raised $800 million in another round of financing. Investors included such companies as Commonwealth Bank of Australia, Sequoia, and others. Interestingly, the startup managed to get quite a large amount at a valuation of $6.7 billion. Klarna is the largest fintech in Europe, but its value…

17.10.20220Comments

ByPress secretary

MARKETING AND BRANDING

Digital strategy: the main points of its composition

Digital strategy: an overview of effective tools for promotion For successful implementation of marketing goals, it is necessary to think clearly about each step, assess all the risks and only then proceed to the planned actions. To structure all tasks digital strategy works effectively, which helps professionals not to miss important details. A digital strategy…

Swvl increased the number of customers in Egypt and Pakistan amid higher prices for raw materials

Swvl fears the impact of inflation on business The record increase in energy prices has been disastrous for many companies in various fields. However, in addition to producers and suppliers of raw materials, the crisis on the market also played into the hands of other businesses. Among the lucky ones was the Dubai-based company Swvl,…

Shanghai government invests in the development of the metaverse

Shanghai allocated $1.5 billion for the development of the metaverse Metaverses are considered a promising area for investment. This is not only true for game developers or web designers; virtual space provides ideal conditions for introducing a variety of creative, fashion, and business products. The Shanghai government appreciated the potential of the sphere and decided…

Chevron Corporation became one of the investors in the TAE Technologies startup

Chevron invests in nuclear fusion technology The American corporation Chevron became one of the investors in the startup TAE Technologies, which is engaged in developments in the field of nuclear fusion. In addition to the energy company, the technology giant Google and the Japanese Sumitom Corporation invested in the project. A total of $250 million…

03.10.20220Comments

ByPress secretary

MARKETING AND BRANDING

Visual identity: why you need a strong visual image of the company

How visual identity affects the perception of consumers The visual component plays a significant role in perception. Through the organs of vision, people read new images, analyze them, and form their attitudes toward them. This feature allows you to influence the audience through the image, laying in it the necessary ideas. Visual identity, which is…

American company Astroforge wants to mine fossils in space

Startup Astroforge received investment to develop its idea Astroforge, a startup from the United States that is developing the idea of mining materials in space, received $13 million in investments. The company plans to start working on asteroids. According to one of Astroforge's founders, this money should be enough for several missions. In addition, a…

26.09.20220Comments

ByPress secretary

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