How Maslow’s Pyramid can be applied to business

Maslow's Pyramid: how to help the consumer close his needs Maslow's Pyramid was developed by the American psychologist Abraham Maslow, it reflects all human needs. The latter are arranged in the form of a hierarchy - from simple to complex. Even though Maslow's theory lends itself to criticism as outdated, it is successfully used for…

13.03.20230Comments

ByPress secretary

STARTUPS

Startup Vektor AI received funding in the pre-seed round

Vektor AI: a platform for finding a mentor and professional development Startup Vektor AI raised $2.5 million in a pre-seed round. Investors included both individuals and large funds, including Cherry Ventures, Bradley Horowitz, who is a vice president at Google, and others. Vektor AI was founded by a married couple who previously worked at Yandex.…

Contactless payment in public transport: examples of innovations

Contactless payment: how you can pay for transport Paper money is increasingly being replaced by contactless payment. The first digital analog of banknotes was the bank card, but even that is now seen less and less frequently, replaced by phones, smartwatches, and fitness bracelets. However, technology continues to evolve, and systems for making payments through…

Petershill buys minority stake in LLR Partners

Petershill's investment portfolio will be expanded with a new asset Petershill, which is engaged in investment activities in the technology and healthcare sectors, announced the purchase of shares in LLR Partners. It is a minority stake, and the amount of the deal was not disclosed. Petershill was founded by the investment bank Goldman Sachs in…

20.02.20230Comments

ByPress secretary

MARKETING AND BRANDING

Increase customer loyalty through proper brand positioning

How a company's image influences loyalty The modern market offers consumers a huge range of products and services, which increases competition between businesses. Companies have to fight literally for every client, to do everything possible to keep this client with them as long as possible. In this case, it is extremely important to increase customer…

Verkor battery manufacturer for electric cars has attracted 25 millions euro

French startup Verkor plans to build a large plant The French startup Verkor held a round of financing, which resulted in the attraction of 25 millions euro. Among the investors of the battery manufacturing company are the German Siemens Corporation and Societe Generale Bank from France. The funds will be used to build a modern…

American company Mastercard introduced the Crypto Secure solution

Mastercard increases the security level of crypto transactions One of the disadvantages of the cryptocurrency market, experts emphasize the difficulty of tracking the movement of digital money. Therefore, many companies are developing solutions to improve the security of such transactions. Mastercard, a major payment system, presented its option to prevent cryptocurrency fraud. It created special…

Chinese automaker Geely invested in British manufacturer Aston Martin

Geely became an investor in a luxury car brand from the UK The Chinese automaker Zhejiang Geely Holding bought a stake in the British company Aston Martin. The latter is a manufacturer of luxury cars. The amount of the deal was approximately 66 million pounds and was another step in expanding the business of Chinese…

23.01.20230Comments

ByPress secretary

MARKETING AND BRANDING

Scaling a business: what to consider when implementing a strategy

How to ensure that scaling a business is profitable In the hope of attracting as many customers as possible, marketers increase the advertising budget. However, this does not mean that you can get twice as many consumers, in this case, the cost of attracting one customer is just increasing. This option of scaling the business…

BlackRock and Allianz became investors in the Indonesian company Traveloka

Traveloka received $200 million in funding Indonesian company Traveloka has received funding from BlackRock and Allianz corporations. The amount of investment was $300 million and exceeded expectations during the preliminary assessment of the round. Experts had planned to receive $200 million. The company's investors also include GIC Pte and Expedia. The startup's valuation is $3…

09.01.20230Comments

ByPress secretary

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