Digital identification will soon be available in Finland

Digital identity: the benefits of using a service for personal data exchange Finland is planning a large-scale digital identification, which will be carried out via mobile devices. According to the government, such a step will simplify the exchange of confidential information between citizens. At the same time, the project will be able to provide a…

Fusion attracts more investors: FIA survey

Nuclear fusion: forecasts of the development of the field The International Fusion Industry Association (FIA) has published a new report on the state of the industry. According to the document, investments in nuclear fusion have increased almost 2.5 times over the year. In this case, we are talking about commercial programs. Such dynamics suggest that…

31.10.20220Comments

ByPress secretary

MARKETING AND BRANDING

Brand story: why it’s essential to use a brand story for the company

Brand story: examples from well-known companies A brand story is a concept that allows you to influence the emotional component of the perception of the target audience through an adequately constructed philosophy and broadcast values of the company. A brand story is a basis for business positioning and the creation of effective interaction with consumers. …

Electric Hydrogen raised $198 million

Electric Hydrogen received funds to develop an electrolysis plant The startup Electric Hydrogen held a financing round that raised $198 million. Investors included funds from such major companies as Amazon, Silicon Valley Bank, and Equinor. In addition to them, well-known representatives of business, including Mitsubishi Heavy Industries, invested in the project. The corporations' attention was…

New data storage technology may soon emerge: news from German scientists

New technology for storing data on plastic film has been found Scientists from MLU University in Germany have discovered a new way to store information. For this, they used thin polymer films made of polyvinylidene fluoride. This technology of data storage is cheap to produce and is also environmentally friendly. This type of polymer film…

Swedish startup Klarna received an $800 million investment

Klarna fintech valuation lowered to $6.7 billion Fintech Klarna raised $800 million in another round of financing. Investors included such companies as Commonwealth Bank of Australia, Sequoia, and others. Interestingly, the startup managed to get quite a large amount at a valuation of $6.7 billion. Klarna is the largest fintech in Europe, but its value…

17.10.20220Comments

ByPress secretary

MARKETING AND BRANDING

Digital strategy: the main points of its composition

Digital strategy: an overview of effective tools for promotion For successful implementation of marketing goals, it is necessary to think clearly about each step, assess all the risks and only then proceed to the planned actions. To structure all tasks digital strategy works effectively, which helps professionals not to miss important details. A digital strategy…

Swvl increased the number of customers in Egypt and Pakistan amid higher prices for raw materials

Swvl fears the impact of inflation on business The record increase in energy prices has been disastrous for many companies in various fields. However, in addition to producers and suppliers of raw materials, the crisis on the market also played into the hands of other businesses. Among the lucky ones was the Dubai-based company Swvl,…

Shanghai government invests in the development of the metaverse

Shanghai allocated $1.5 billion for the development of the metaverse Metaverses are considered a promising area for investment. This is not only true for game developers or web designers; virtual space provides ideal conditions for introducing a variety of creative, fashion, and business products. The Shanghai government appreciated the potential of the sphere and decided…

Chevron Corporation became one of the investors in the TAE Technologies startup

Chevron invests in nuclear fusion technology The American corporation Chevron became one of the investors in the startup TAE Technologies, which is engaged in developments in the field of nuclear fusion. In addition to the energy company, the technology giant Google and the Japanese Sumitom Corporation invested in the project. A total of $250 million…

03.10.20220Comments

ByPress secretary

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