How SWOT analysis helps to strengthen the company’s position: application of the methodology

SWOT analysis: features and types of business evaluation methodology Opening any business begins with an assessment of the risks that will affect the operation. The result allows you to see the feasibility of the implementation of a project, and how viable it is in the current market conditions. For this purpose, SWOT analysis is used,…

German company BioNTech acquires AI startup InstaDeep

InstaDeep to develop AI solutions as part of BioNTech BioNTech, a German biotech company, announced the purchase of InstaDeep, a startup engaged in developments in the field of artificial intelligence. The amount of the deal will be 362 million euros, under which the vaccine manufacturer will increase the number of shares of the British business…

ChatGPT developers release a new tool

ChatGPT creators introduce a tool to identify the author of the text The company OpenAI, which is the author of ChatGPT, has introduced a new development. The tool is a classifier that helps identify content generated by artificial intelligence. AI training in the new classifier was based on a comparison of two texts on the…

Chinese tech giant Alibaba opens new facilities in Turkey

Alibaba invests in data center and logistics hub in Turkey Chinese IT giant Alibaba plans to expand its business in Turkey. The president of the technology corporation announced the launch of a large-scale program, which includes the opening of a data center near Ankara. The amount of investment allocated by Alibaba was about $1 billion.…

12.06.20230Comments

ByPress secretary

MARKETING AND BRANDING

Target audience as a key factor for business growth

Target audience: how to create a portrait of your customer Targeting the right audience plays a huge role in the success of a business. It is important to understand if the product fits the customer if it meets their needs if it solves problems and makes life better. There are several ways to identify your…

Enpal receives investment for business development

German startup Enpal raises €215 million in funding Enpal, which operates in the field of green energy, conducted a round of financing. As a result, it was able to get 215 million euros of investment, thanks to which the business valuation reached 2.2 billion euros. The main investor was the TPG Rise Climate fund. Prior…

Swiss startup Apostrophy AG introduced the AphyOS operating system

The new AphyOS operating system will be available by subscription The startup Apostrophy AG from Switzerland presented its development, which could become a worthy competitor for the market leaders. It is about the new AphyOS operating system, which has a higher level of security than Android and iOS. It should be noted that the battle…

TSMC Corporation plans to reduce investment in production

TSMC is waiting for investment cuts: the reasons Taiwan's TSMC Corporation, the world's largest manufacturer of semiconductor products, announced a reduction in investment in the business. The reason for such a decision was the drop in demand for microchips and, as a consequence, the forecast reduction in the company's revenue. According to the forecasts, in…

15.05.20230Comments

ByPress secretary

MARKETING AND BRANDING

NFT marketing: how to start making money from non-fungible tokens

NFT marketing: where to start promoting the unique token sector Since the emergence of the non-fungible token, directions related to using this digital asset began to develop. One of them was NFT marketing, which deals with the promotion of unique tokens. The NFT market is currently worth about $11 billion, and despite the sector's declining…

OpenAI AI startup may receive investment from Microsoft Corporation

OpenAI will reach a valuation of more than $20 billion thanks to investments from Microsoft Microsoft is considering investing $10 billion in the startup OpenAI. If the deal goes through, the value of the company could reach $29 billion. So far there is no official statement from the interested parties, but some sources note that…

01.05.20230Comments

ByPress secretary

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