Petershill buys minority stake in LLR Partners

Petershill's investment portfolio will be expanded with a new asset Petershill, which is engaged in investment activities in the technology and healthcare sectors, announced the purchase of shares in LLR Partners. It is a minority stake, and the amount of the deal was not disclosed. Petershill was founded by the investment bank Goldman Sachs in…

20.02.20230Comments

ByPress secretary

MARKETING AND BRANDING

Increase customer loyalty through proper brand positioning

How a company's image influences loyalty The modern market offers consumers a huge range of products and services, which increases competition between businesses. Companies have to fight literally for every client, to do everything possible to keep this client with them as long as possible. In this case, it is extremely important to increase customer…

Verkor battery manufacturer for electric cars has attracted 25 millions euro

French startup Verkor plans to build a large plant The French startup Verkor held a round of financing, which resulted in the attraction of 25 millions euro. Among the investors of the battery manufacturing company are the German Siemens Corporation and Societe Generale Bank from France. The funds will be used to build a modern…

American company Mastercard introduced the Crypto Secure solution

Mastercard increases the security level of crypto transactions One of the disadvantages of the cryptocurrency market, experts emphasize the difficulty of tracking the movement of digital money. Therefore, many companies are developing solutions to improve the security of such transactions. Mastercard, a major payment system, presented its option to prevent cryptocurrency fraud. It created special…

Chinese automaker Geely invested in British manufacturer Aston Martin

Geely became an investor in a luxury car brand from the UK The Chinese automaker Zhejiang Geely Holding bought a stake in the British company Aston Martin. The latter is a manufacturer of luxury cars. The amount of the deal was approximately 66 million pounds and was another step in expanding the business of Chinese…

23.01.20230Comments

ByPress secretary

MARKETING AND BRANDING

Scaling a business: what to consider when implementing a strategy

How to ensure that scaling a business is profitable In the hope of attracting as many customers as possible, marketers increase the advertising budget. However, this does not mean that you can get twice as many consumers, in this case, the cost of attracting one customer is just increasing. This option of scaling the business…

BlackRock and Allianz became investors in the Indonesian company Traveloka

Traveloka received $200 million in funding Indonesian company Traveloka has received funding from BlackRock and Allianz corporations. The amount of investment was $300 million and exceeded expectations during the preliminary assessment of the round. Experts had planned to receive $200 million. The company's investors also include GIC Pte and Expedia. The startup's valuation is $3…

NFT sale declines: an overview of the crypto-asset market

NFT sale declines: an overview of the crypto-asset market After the boom, the crypto market is now experiencing a lull. Last quarter, NFT sales decreased by 60 percent. The main reason for the decline in interest in the digital asset, experts say, is investor apprehension. The latter are extremely cautious about the options for investing…

Sale of state-owned companies: Egypt plans to raise $6 billion

Selling state-owned companies will help stabilize the situation in Egypt The food crisis, geopolitical tensions, and rising inflation around the world hit the Egyptian economy hard. To stabilize the situation and support the domestic market, the government took desperate measures. It developed a program, one of the points of which is the sale of state-owned…

26.12.20220Comments

ByPress secretary

MARKETING AND BRANDING

How to build the right brand positioning

Brand positioning: how to create an effective strategy Brand positioning is an integral part of a successful business. It is a set of elements that together help consumers understand why they should use the services of your company. And in this case, it is important to form the right brand image in the minds of…

19.12.20220Comments

ByPress secretary

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