Scaling a business: what to consider when implementing a strategy

How to ensure that scaling a business is profitable In the hope of attracting as many customers as possible, marketers increase the advertising budget. However, this does not mean that you can get twice as many consumers, in this case, the cost of attracting one customer is just increasing. This option of scaling the business…

BlackRock and Allianz became investors in the Indonesian company Traveloka

Traveloka received $200 million in funding Indonesian company Traveloka has received funding from BlackRock and Allianz corporations. The amount of investment was $300 million and exceeded expectations during the preliminary assessment of the round. Experts had planned to receive $200 million. The company's investors also include GIC Pte and Expedia. The startup's valuation is $3…

NFT sale declines: an overview of the crypto-asset market

NFT sale declines: an overview of the crypto-asset market After the boom, the crypto market is now experiencing a lull. Last quarter, NFT sales decreased by 60 percent. The main reason for the decline in interest in the digital asset, experts say, is investor apprehension. The latter are extremely cautious about the options for investing…

Sale of state-owned companies: Egypt plans to raise $6 billion

Selling state-owned companies will help stabilize the situation in Egypt The food crisis, geopolitical tensions, and rising inflation around the world hit the Egyptian economy hard. To stabilize the situation and support the domestic market, the government took desperate measures. It developed a program, one of the points of which is the sale of state-owned…

26.12.20220Comments

ByPress secretary

MARKETING AND BRANDING

How to build the right brand positioning

Brand positioning: how to create an effective strategy Brand positioning is an integral part of a successful business. It is a set of elements that together help consumers understand why they should use the services of your company. And in this case, it is important to form the right brand image in the minds of…

Bending Spoons received a $340 million investment

Bending Spoons attracted major investors Italian startup Bending Spoons held a funding round that raised $340 million. Investors came from various sectors, such as actor Ryan Reynolds and former Vimeo platform head Kerry Trainor. According to unverified reports, Eric Schmidt, who holds an executive position at Google Corporation, is also among the investors. Bending Spoons…

Metarverse Holdings plans to create a full version of Dubai and Abu Dhabi in the metaverse

Metarverse Holdings develops virtual copies of UAE metropolises Metarverse Holdings from the UAE has announced a grand project. It plans to create meta versions of Dubai and Abu Dhabi, and they will be the first such development in the field of placement of full-scale copies in virtual reality. The developers of the company estimated the…

Developer Damac invests in Germany’s technology sector

Damac enters new markets One of the UAE's largest real estate developers, Damac, is entering a new area for itself: the technology sector. To this end, it has allocated 1 billion euros, which will go to the development of this industry in Germany. According to company representatives, the investment will be used to support data…

28.11.20220Comments

ByPress secretary

MARKETING AND BRANDING

How reviews increase sales and conversions

Positive and negative reviews: how to deal with them One of the factors that influence the purchase decision is reviews. Despite the fact that they are all subjective evaluations based on many aspects, consumers tend to trust such opinions. It is important for a company to pay attention to reviews, they allow them to identify…

Startup ATLANT 3D Nanosystems received $15 million in investment

ATLANT 3D Nanosystems: the uniqueness of the technology Startup ATLANT 3D Nanosystems from Denmark held a round of financing, led by West Hill Capital, a venture capital business from the United Kingdom. In total, the project managed to raise $15 million. The names of other investors were not disclosed, although it is known that one…

14.11.20220Comments

ByPress secretary

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