Elements of branding as a tool to increase company awareness

What elements of branding are important to consider when promoting Elements of branding are the foundation of a company's corporate identity, by which it becomes recognizable to consumers. The combination of different components allows you to create a harmonious image through which the company interacts with the public. However, for effective branding, it is important…

31.07.20230Comments

ByPress secretary

STARTUPS

Launching a startup in Europe: the benefits of the fintech sector

Fintech startup in Europe stands a good chance of getting investment The European community makes every effort to develop and stimulate small businesses. The government supports new projects and takes various steps to create a transparent financial market and healthy competition. Every year it becomes easier to launch startup in Europe. Investors are ready to…

U.S. scientists unveiled innovative solar cells

Ultrathin solar cells can be applied to any surface Scientists at MIT have developed solar cells that can generate 18 times more energy than conventional panels. They are also ultrathin and can be applied to a variety of surfaces, including fabric. They are also 100 times lighter than conventional solar panels. A group of American…

Intel asks for more investment in a new plant in Germany

Intel revises estimate for Magdeburg plant The US corporation Intel has presented the German government with a new estimate for the construction of a plant for the production of chips. According to the calculations, the investment of the German side should amount to 10 billion euros, and the company - 17 billion euros. It became…

10.07.20230Comments

ByPress secretary

MARKETING AND BRANDING

How SWOT analysis helps to strengthen the company’s position: application of the methodology

SWOT analysis: features and types of business evaluation methodology Opening any business begins with an assessment of the risks that will affect the operation. The result allows you to see the feasibility of the implementation of a project, and how viable it is in the current market conditions. For this purpose, SWOT analysis is used,…

German company BioNTech acquires AI startup InstaDeep

InstaDeep to develop AI solutions as part of BioNTech BioNTech, a German biotech company, announced the purchase of InstaDeep, a startup engaged in developments in the field of artificial intelligence. The amount of the deal will be 362 million euros, under which the vaccine manufacturer will increase the number of shares of the British business…

ChatGPT developers release a new tool

ChatGPT creators introduce a tool to identify the author of the text The company OpenAI, which is the author of ChatGPT, has introduced a new development. The tool is a classifier that helps identify content generated by artificial intelligence. AI training in the new classifier was based on a comparison of two texts on the…

Chinese tech giant Alibaba opens new facilities in Turkey

Alibaba invests in data center and logistics hub in Turkey Chinese IT giant Alibaba plans to expand its business in Turkey. The president of the technology corporation announced the launch of a large-scale program, which includes the opening of a data center near Ankara. The amount of investment allocated by Alibaba was about $1 billion.…

12.06.20230Comments

ByPress secretary

MARKETING AND BRANDING

Target audience as a key factor for business growth

Target audience: how to create a portrait of your customer Targeting the right audience plays a huge role in the success of a business. It is important to understand if the product fits the customer if it meets their needs if it solves problems and makes life better. There are several ways to identify your…

Enpal receives investment for business development

German startup Enpal raises €215 million in funding Enpal, which operates in the field of green energy, conducted a round of financing. As a result, it was able to get 215 million euros of investment, thanks to which the business valuation reached 2.2 billion euros. The main investor was the TPG Rise Climate fund. Prior…

29.05.20230Comments

ByPress secretary

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