Sale of state-owned companies: Egypt plans to raise $6 billion

Selling state-owned companies will help stabilize the situation in Egypt The food crisis, geopolitical tensions, and rising inflation around the world hit the Egyptian economy hard. To stabilize the situation and support the domestic market, the government took desperate measures. It developed a program, one of the points of which is the sale of state-owned…

26.12.20220Comments

ByPress secretary

MARKETING AND BRANDING

How to build the right brand positioning

Brand positioning: how to create an effective strategy Brand positioning is an integral part of a successful business. It is a set of elements that together help consumers understand why they should use the services of your company. And in this case, it is important to form the right brand image in the minds of…

Bending Spoons received a $340 million investment

Bending Spoons attracted major investors Italian startup Bending Spoons held a funding round that raised $340 million. Investors came from various sectors, such as actor Ryan Reynolds and former Vimeo platform head Kerry Trainor. According to unverified reports, Eric Schmidt, who holds an executive position at Google Corporation, is also among the investors. Bending Spoons…

Metarverse Holdings plans to create a full version of Dubai and Abu Dhabi in the metaverse

Metarverse Holdings develops virtual copies of UAE metropolises Metarverse Holdings from the UAE has announced a grand project. It plans to create meta versions of Dubai and Abu Dhabi, and they will be the first such development in the field of placement of full-scale copies in virtual reality. The developers of the company estimated the…

Developer Damac invests in Germany’s technology sector

Damac enters new markets One of the UAE's largest real estate developers, Damac, is entering a new area for itself: the technology sector. To this end, it has allocated 1 billion euros, which will go to the development of this industry in Germany. According to company representatives, the investment will be used to support data…

28.11.20220Comments

ByPress secretary

MARKETING AND BRANDING

How reviews increase sales and conversions

Positive and negative reviews: how to deal with them One of the factors that influence the purchase decision is reviews. Despite the fact that they are all subjective evaluations based on many aspects, consumers tend to trust such opinions. It is important for a company to pay attention to reviews, they allow them to identify…

Startup ATLANT 3D Nanosystems received $15 million in investment

ATLANT 3D Nanosystems: the uniqueness of the technology Startup ATLANT 3D Nanosystems from Denmark held a round of financing, led by West Hill Capital, a venture capital business from the United Kingdom. In total, the project managed to raise $15 million. The names of other investors were not disclosed, although it is known that one…

Digital identification will soon be available in Finland

Digital identity: the benefits of using a service for personal data exchange Finland is planning a large-scale digital identification, which will be carried out via mobile devices. According to the government, such a step will simplify the exchange of confidential information between citizens. At the same time, the project will be able to provide a…

Fusion attracts more investors: FIA survey

Nuclear fusion: forecasts of the development of the field The International Fusion Industry Association (FIA) has published a new report on the state of the industry. According to the document, investments in nuclear fusion have increased almost 2.5 times over the year. In this case, we are talking about commercial programs. Such dynamics suggest that…

31.10.20220Comments

ByPress secretary

MARKETING AND BRANDING

Brand story: why it’s essential to use a brand story for the company

Brand story: examples from well-known companies A brand story is a concept that allows you to influence the emotional component of the perception of the target audience through an adequately constructed philosophy and broadcast values of the company. A brand story is a basis for business positioning and the creation of effective interaction with consumers. …

27.10.20220Comments

ByPress secretary

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.