Par Equity and Praetura Ventures have established an investment center

The PXN Group investment center operates at the regional level Par Equity, based in Edinburgh, and Praetura Ventures, based in Manchester, have established the PXN Group investment center. The firm will manage assets worth over €780 million. The PXN Group is expected to become the fastest-growing investment company outside of the country's key business centers.…

14 hours ago0Comments

ByPress secretary

MARKETING AND BRANDING

How to use employee-generated content in branding

Employee-generated content: what you need to know for promotion Employee-generated content (EGC) is an integral part of a branding strategy. EGC performs several important tasks that are essential for a company's success in a competitive market. Experts identify three key reasons for incorporating EGC into a marketing strategy: Expanding promotion opportunities. Companies can involve a…

Startup Embedl develops a new generation of Edge AI

Embedl offers AI deployment without the need for data centers The Swedish startup Embedl aims to advance AI capabilities. The company is working on creating artificial intelligence that won't require servers or data centers. Edge AI will significantly reduce the energy costs of training and maintaining AI models. The idea of the deep tech startup…

Hexagon has unveiled a smart humanoid robot

The Hexagon humanoid robot will become a universal assistant Thanks to rapid technological progress, the robotics sector is growing quickly. In addition to automated dogs, machines that gradually take on human form are appearing. Hexagon presented such a robot at Hexagon LIVE Global in Las Vegas. This large-scale project involved collaboration with Microsoft and NVIDIA.…

Standards Australia participated in the startup CalcTree’s financing round

Standards Australia became a venture capitalist Standards Australia entered the venture capital market. It participated in the pre-Seed financing round for the engineering start-up CalcTree. The latter managed to raise $3.8 million to develop tools for engineering calculations. Foundamental, Suffolk Technologies, and Antler VC also invested in the company. Standards Australia invested in its subsidiary…

29.09.20250Comments

ByPress secretary

MARKETING AND BRANDING

Naming and its importance for business

How to organise naming: a step-by-step guide Naming is the process of finding a name for a company or an individual product. This involves developing and officially registering the name. This stage is crucial for businesses because it directly affects brand recognition and how consumers perceive the brand. An original and memorable name helps a…

Startup Optics11 offers a solution for improving energy infrastructure

The uniqueness of Optics11's development The Dutch startup Optics11 recently closed a funding round, raising €17 million. The company offers a cutting-edge solution to ensure the sustainability of energy infrastructure. The project's relevance in the context of Europe's growing need for sustainable and secure energy infrastructure explains the high level of interest in it. Participants…

Quantum AI accelerates the drug discovery process

Qubit Pharmaceuticals uses quantum AI to develop drugs Artificial intelligence is being used more and more as a strategic tool for digital transformation in various industries. A notable example of a technological breakthrough is the work of the deep tech company Qubit Pharmaceuticals. The company is implementing quantum AI in biochemistry developments. The company's unique…

The U.S. government is successfully investing in local startups

The U.S. government plays an important role in increasing the number of unicorns The United States leads the world in the number of unicorns, or companies valued at over US$1 billion. The U.S. government facilitates the growth of such startups. It provides significant support for business development. This trend indicates the state's growing role in…

01.09.20250Comments

ByPress secretary

MARKETING AND BRANDING

How to conduct a digital marketing audit

Digital marketing audit: the benefits of a comprehensive channel assessment Technological advances and changes in consumer behaviour are rapidly transforming the digital landscape. This forces businesses to regularly review their approaches in order to adapt to these new realities. A digital marketing audit is one of the key tools for this. This allows you to…

25.08.20250Comments

ByPress secretary

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