Mascots as a way to revitalise brand interaction

Mascots and their benefits for promotion Mascots are characters that promote a more interactive interaction between the customer and the brand. They turn marketing strategy into an engaging process. They make communication with the audience more memorable. These characters bring the company to life and make it stand out. Mascots also help to increase engagement.…

02.06.20250Comments

ByPress secretary

STARTUPS

Startup Quantexa’s valuation reached US$2.6bn

Startup Quantexa attracts new investors to develop AI platform UK startup Quantexa, one of the leaders in the local DI market, has increased its valuation. The company has completed a Series F funding round, raising US$175 million. This brings the startup's valuation to US$2.6 billion. Teachers' Venture Growth (TVG), part of the Ontario Teachers' Pension…

Startup Inception Labs unveils Mercury AI model

Mercury AI model could be a breakthrough in the market Startup Inception Labs has released the Mercury AI model. The developer claims that it processes information 10 times faster than GPT-4o. The most common architecture variant of existing language models is LLM. At the same time, developers are regularly looking for alternatives that can compete…

CVC Capital Partners closes fund for long-term investment strategy

CVC Capital Partners expands operations CVC Capital Partners has raised €4.6 billion for its third fund. The fund focuses on the management of long-term private equity strategies. The deal signals a resurgence of activity in the European market after a period of decline. The size of the new CVC Strategic Opportunities III fund is similar…

12.05.20250Comments

ByPress secretary

MARKETING AND BRANDING

Why lead generation should be part of any marketing strategy

Lead generation and its tools Lead generation is one of the main objectives of marketing activities. To win customers, a company must implement effective strategies to attract and retain consumers. And the right combination of these plays an important role. Leads types A lead is a contact that results from a targeted action by a…

French startup Riot has led a funding round

Riot plans to open new offices and hire more staff Paris-based startup Riot has raised around €29 million in Series B funding. The lead investor was Left Lane Capital, joined by existing partners Y Combinator, Base10 and FundersClub. Riot is a cyber security software platform. The total capital received by the startup after the funding…

Caltech scientists unveil biosensors to monitor levels of substances in the body

Caltech biosensors allow health monitoring Engineers at the Caltech Institute have developed a new generation of biosensors. They make it possible to analyse a person's health through their sweat. This innovation is a major step forward in the field of personalised medicine and the study of individual body characteristics. The biosensors are based on inkjet…

How clean technology investment will transform the global energy market

S&P Global Commodity Insights: clean technology investment will increase S&P Global Commodity Insights predicts that 2025 will be a period of transformation for the worldwide energy generation sector. The analysts predict that clean technology investment, particularly solar PV, will increase significantly. Solar energy development Solar energy is expected to account for around 50% of total…

14.04.20250Comments

ByPress secretary

MARKETING AND BRANDING

How product branding affects customer loyalty and sales growth

Product branding: key strategy steps Product branding helps differentiate a product from similar offerings in the marketplace. It creates a unique identity and attracts consumers' attention. It also allows you to establish a strong emotional connection with your customers, which in turn influences the purchase decision process. Harvard Business School professor Gerald Zaltman notes that…

Gigs has raised investment to expand its operations

Gigs plans to develop a mobile service platform Gigs has completed a US$73 million Series B funding round. The startup provides a telecoms-as-a-service solution that helps companies significantly reduce the cost of developing mobile services. Ribbit Capital was a lead investor in the round. The company was founded in Germany in 2020 by Hermann Frank…

31.03.20250Comments

ByPress secretary

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