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trending technologies

Trending technologies: an overview of key innovations from McKinsey

Which trending technologies businesses should pay attention to The technological landscape is constantly changing, forcing businesses to keep a close eye on new solutions. The main driver of this change is innovation, which stimulates growth in the demand for computing power. However, the variety of tools available makes choosing difficult. It is becoming increasingly challenging…

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employee-generated content

How to use employee-generated content in branding

Employee-generated content: what you need to know for promotion Employee-generated content (EGC) is an integral part of a branding strategy. EGC performs several important tasks that are essential for a company's success in a competitive market. Experts identify three key reasons for incorporating EGC into a marketing strategy: Expanding promotion opportunities. Companies can involve a…

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Standards Australia

Standards Australia participated in the startup CalcTree’s financing round

Standards Australia became a venture capitalist Standards Australia entered the venture capital market. It participated in the pre-Seed financing round for the engineering start-up CalcTree. The latter managed to raise $3.8 million to develop tools for engineering calculations. Foundamental, Suffolk Technologies, and Antler VC also invested in the company. Standards Australia invested in its subsidiary…

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Optics11

Startup Optics11 offers a solution for improving energy infrastructure

The uniqueness of Optics11's development The Dutch startup Optics11 recently closed a funding round, raising €17 million. The company offers a cutting-edge solution to ensure the sustainability of energy infrastructure. The project's relevance in the context of Europe's growing need for sustainable and secure energy infrastructure explains the high level of interest in it. Participants…

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