The government investments for businesses in Germany
In recent years, Europe has experienced economic difficulties that have affected all market participants. In Germany, business investment has declined, particularly in the technology sector. The government has set aside €12 billion to support start-ups. As part of the initiative, representatives of the authorities, businesses, and KfW Bank…
Sales funnel: pros and cons of the tool
Understanding consumers and their needs is at the heart of marketing activities. Specialists develop various models to effectively interact with the target audience and attract potential customers. One fundamental model is the sales funnel, which shows the buyer's path from first exposure to the product to purchase.…
Workplace productivity software developer Raycast has raised US$30 million in funding
UK-based Raycast has raised a Series B funding round for its platform. The developer of the app launch solution has received US$30 million in funding, bringing the total investment in the project to more than US$45 million.
Raycast's platform is designed to increase productivity…
MiBMI miniature chip outperforms competitors
Swiss scientists have developed a miniature chip for implantation in the brain. Now, Neuralink has a serious competitor that translates human thoughts into text. According to the developers, the transcription accuracy is 91%.
Scientists in Switzerland have made a breakthrough in the development of brain-computer interfaces. Their device is the…
Magnetar closes venture fund for AI start-ups
Magnetar has announced the closing of a US$235 million venture fund. The firm focused on supporting start-ups working in the generative AI space. Investors in the fund included PEAK6 Strategic Capital and Apex Fintech Solutions.
Artificial intelligence is booming. It is attracting the attention of investors who are…
Audience research: the basic steps
Companies that integrate target audience research into their value creation strategy will always be in an advantageous position and one step ahead of the competitors. Audience research is the first step in conversion planning. The process is systematic and requires an in-depth analysis of each component.
Audience research should be…
Electric bus development is a promising field for Europe
MMI, a startup company from Poland, has received EUR 7.7 million in investment. The company's field of activity is the development of electric buses and hydrogen vehicles. The leading investor in the startup was the Vinci SA fund, which focuses on providing financial support to Polish…
Europa Clipper spacecraft design features
NASA is continuing with the Europa Clipper project to study Jupiter's satellite. Specialists have equipped the apparatus with wings in the form of large solar panels. They are more than 14 metres long and 4 metres high.
Europa Clipper is the largest spacecraft and will be in charge of studying…
AI chipmaker Graphcore to become part of SoftBank structure
Japanese investment holding company SoftBank has announced the acquisition of Graphcore. Graphcore is a leading chip manufacturer in the UK. Its activities focus on chips for training artificial intelligence models. The deal is worth around US$600 million.
SoftBank's acquisition of Graphcore is not its first attempt…
Why it's important to consider customer types in marketing
Understanding your target audience is fundamental to a thriving business. In any field, it is essential to know your customers, their peculiarities, pain points and preferences. It is necessary to take a holistic approach to analysis. In addition to age and demographics, marketers should consider the…