Audience research: how to organise the process properly

Audience research: the basic steps Companies that integrate target audience research into their value creation strategy will always be in an advantageous position and one step ahead of the competitors. Audience research is the first step in conversion planning. The process is systematic and requires an in-depth analysis of each component. Audience research should be…

MMI electric bus development: startup relevance

Electric bus development is a promising field for Europe MMI, a startup company from Poland, has received EUR 7.7 million in investment. The company's field of activity is the development of electric buses and hydrogen vehicles. The leading investor in the startup was the Vinci SA fund, which focuses on providing financial support to Polish…

Europa Clipper project to search for life on Jupiter’s moons

Europa Clipper spacecraft design features NASA is continuing with the Europa Clipper project to study Jupiter's satellite. Specialists have equipped the apparatus with wings in the form of large solar panels. They are more than 14 metres long and 4 metres high. Europa Clipper is the largest spacecraft and will be in charge of studying…

Japan’s SoftBank announces acquisition of UK’s Graphcore

AI chipmaker Graphcore to become part of SoftBank structure Japanese investment holding company SoftBank has announced the acquisition of Graphcore. Graphcore is a leading chip manufacturer in the UK. Its activities focus on chips for training artificial intelligence models. The deal is worth around US$600 million. SoftBank's acquisition of Graphcore is not its first attempt…

25.11.20240Comments

ByPress secretary

MARKETING AND BRANDING

Customer types and their place in marketing strategy

Why it's important to consider customer types in marketing Understanding your target audience is fundamental to a thriving business. In any field, it is essential to know your customers, their peculiarities, pain points and preferences. It is necessary to take a holistic approach to analysis. In addition to age and demographics, marketers should consider the…

Apheros offers a unique cooling system for data centres

Startup Apheros has received investment to develop a cooling system Swiss startup Apheros has received €1.65 million to develop its idea for data centres. The company offers a solution for cooling data centre systems using metal foam. The demand for data centre services is growing rapidly around the world. The active implementation of artificial intelligence…

Geekbench AI makes artificial intelligence testing easier

Artificial intelligence testing: how Primate Labs' solution work Primate Labs has launched a new solution - Geekbench AI, based on a machine learning model. The product enables artificial intelligence testing and extends the capabilities of Geekbench cross-platform. AI algorithms produce different results depending on the type and characteristics of the device. With Geekbench AI, developers…

Traditional investors are taking an active interest in bitcoin ETF

How bitcoin ETF benefit from hedge fund activity Digital assets are becoming increasingly popular with traditional investors. Hedge funds, once sceptical about cryptocurrencies, are now actively investing in bitcoin ETFs. According to recent data, more than 50% of hedge funds in the US invest in bitcoin ETFs, diversifying their portfolios. Analysts say such trends indicate…

28.10.20240Comments

ByPress secretary

MARKETING AND BRANDING

Brand analysis: how to understand consumer attitudes towards a company and its products

Why brand analysis is important for business development Brands and their messages play an important role in building relationships with consumers. The right positioning of a company determines purchase decisions and the likelihood of repeat business. A comprehensive brand analysis can help you track changes in the sentiment of your target audience. Importance of analysis…

Spanish company EOS-X Space to carry out space flights

In 2025, space flights in a special capsule will be available No longer a fantasy, space travel is becoming a reality for many people. A prime example is EOS-X Space, a startup that plans to offer stratospheric flights as early as 2025. Unlike similar companies, the Spanish company will use a unique vehicle - a…

14.10.20240Comments

ByPress secretary

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