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Red Sift plans to expand its presence in the Australian market
Cybersecurity company Red Sift is opening an office in Australia. It is headquartered in the U.K., and the new office in Sydney will create a regional sales team and expand its customer base.
Founded in 2015, Red Sift aims to provide cybersecurity to businesses, regardless of business sector or company size. The startup offers a variety of tools to prevent cyberattacks and online fraud. The developer provides a range of devices and services, which include email protection level analysis, network monitoring, authentication process verification. The tools from Red Sift are designed to save users’ data and increase their safety during activities. The development of the British company is based on artificial intelligence technologies, which give the possibility to calculate suspicious signals from many other signals. In addition, they allow you to respond to different types of threats, to remember them and then prevent their occurrence. Red Sift’s main and most popular product is the Red Sift Open Cloud platform. It is designed to protect email and is able to analyze incoming data and timely detect malicious emails or threats of hacking. In addition, the developer offers other tools to improve cybersecurity for business.
The DMARC and INBOX platforms are designed for SaaS and work together to prevent phishing. They block such attacks and analyze threat severity and neutralization options based on incoming messages.
According to Red Sift representatives, the reason for opening a new representative office was the increase in demand for the DMARC product. It is the most affordable option for tracking malicious emails. Popularization of the developer products in Australia contributes to the government of the country which recommends companies to install the platform as a reliable protection against phishing.
In addition to the UK office, Red Sift also has an office in the United States. Last year it had to quadruple its staff to meet all the demands of users and the market. Thanks to the thought-out management and optimization of work processes, the American division was able to significantly increase its customer base and strengthen its position in the local market of cybersecurity tools.
Red Sift’s management expects that the new office in Australia will be as good as the American one in terms of customer service and organization. In addition, the company’s engineering team regularly improves technologies and approaches to stay one step ahead of hackers and Internet fraudsters. Moreover, Red Sift makes its tools available to both international corporations and small firms.