Share This Article
How to organise naming: a step-by-step guide
Naming is the process of finding a name for a company or an individual product. This involves developing and officially registering the name. This stage is crucial for businesses because it directly affects brand recognition and how consumers perceive the brand.
An original and memorable name helps a company stand out from its competitors. In addition to creating a successful name, the naming process performs a number of other functions:
- It promotes the brand by increasing its recognition with a memorable name.
- It provides legal protection by registering the name and preventing its use by other companies.
- It increases the popularity of the company and its products, contributing to sales growth and increased revenue.
Naming is a complex process. It’s not enough to simply come up with a creative name. It must correspond to the company’s image, convey a certain message, and attract the target audience.
How to organise the process
When developing a name, specialists use a variety of methods, including:
- associations with the niche in which the brand operates;
- an abbreviation based on the initials of the company’s founder or the product’s name;
- the use of acronyms, where syllables are used instead of capital letters;
- an analogy with a specific theme or a reference to a character from a book or film;
- borrowing words from other languages;
- new words or wordplay.
The choice of method depends on the team’s preferences and convenience. However, the key task is to find the best name for the company. To effectively organize the process, it is recommended that you follow a specific algorithm. The first step is setting a goal. It is important to understand the business’s expectations and how the chosen name will affect the company’s development.
Action plan
Next, a market analysis and competitor name study are carried out. This helps identify successful solutions and the principles behind their creation. It also eliminates unsuitable options and narrows the search.
After analyzing competitors, carefully study the product. Record its key advantages and familiarize yourself with its unique selling proposition (USP). This will allow you to form a series of associations that will serve as a source of ideas for the name.
Now, it’s time to start brainstorming. Write down all the options that came to mind when studying the niche, product, and consumers. Remember, an ordinary word can take on new meaning with slight changes. For example, add a few syllables or combine two words into one.
When finding the right name, test it on your target audience. Assess what associations it evokes, how people understand it, and whether it is memorable.
Pay particular attention to the universality of the chosen name. It will form the basis of your domain name, social media accounts, and advertising materials. Therefore, the name should be easy to pronounce with correct stress and should not cause any difficulties.