Why IT sphere needs branding

The IT sphere: a strategy for shaping a positive image The IT sphere is actively developing, and the demand for its products is growing rapidly. Every day new startups and their products appear in the world that allow improving activities in this or that segment, automating processes, or increasing the comfort of life. Despite the…

17.03.20220Comments

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TECHNOLOGY

Applied Material introduced the innovative Endura Copper Barrier Seed IMS technology

Applied Material has developed a new technology for chip production Applied Material unveiled its new development, an advanced chip mounting technology. This innovative solution makes it possible to produce chips as small as 3 nm or even smaller. One Endura Copper Barrier Seed IMS technology replaces seven different processes. In addition, it involves the use…

Telecommunications company Bharti invested 361 million pounds in One Web

Bharti and British government plans for space startup One Web Indian company Bharti invested 361 million pounds in space startup One Web. The satellite operator has now become an investor with a 39% stake. Another holder of One Web is the British government, which bought it after bankruptcy for $1 billion. Eutelsat and SoftBank own…

15.11.20210Comments

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MARKETING AND BRANDING

Digital marketing: effective approaches to attract customers

Why digital marketing is needed: an overview of approaches The market is rapidly developing, there are more and more new companies with unique offerings that are of interest to consumers. At the same time, the needs are also growing, people want a product that meets all the requirements and is easy to use. Under such…

U.S. Internet giant Microsoft announced a long-term partnership with startup Rubrik

Unicorn startup Rubrik received a large investment from Microsoft Corporation Microsoft has invested in Rubrik, a startup that manages and protects cloud data. According to the Internet giant, the move will improve user protection and provide users with more products for secure activities. In addition, cloud solutions are gaining in relevance, and carry enormous opportunities…

Siemens plans to expand its position in the digital market

Siemens announces new business development strategy Siemens, a German corporation, has decided to take a new direction, thereby expanding its position in the digital solutions market. To this end, it will allocate funds for the development and launch of products in the sectors of artificial technologies, process automation and cybersecurity. To achieve this task, the corporation…

Wipro invests $1 billion in product development

Wipro invests $1 billion in product development Wipro has decided to focus on the active development of cloud transformation. To this end, it plans to invest $1 billion in this area over the next three years. The funds will be used to develop new cloud technologies, to improve existing projects, as well as to acquire…

01.11.20210Comments

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