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Customer types and their place in marketing strategy

Why it's important to consider customer types in marketing Understanding your target audience is fundamental to…

Apheros offers a unique cooling system for data centres

Startup Apheros has received investment to develop a cooling system Swiss startup Apheros has received €1.65…

Geekbench AI makes artificial intelligence testing easier

Artificial intelligence testing: how Primate Labs' solution work Primate Labs has launched a new solution -…

Traditional investors are taking an active interest in bitcoin ETF

How bitcoin ETF benefit from hedge fund activity Digital assets are becoming increasingly popular with traditional…

Brand analysis: how to understand consumer attitudes towards a company and its products

Why brand analysis is important for business development Brands and their messages play an important role…

Henadz Aliashuk – a specialist in the creation, implementation and development of business models in the IT-sphere, marketing management and branding.