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Which trending technologies businesses should pay attention to
The technological landscape is constantly changing, forcing businesses to keep a close eye on new solutions. The main driver of this change is innovation, which stimulates growth in the demand for computing power. However, the variety of tools available makes choosing difficult. It is becoming increasingly challenging for businesses to determine which technologies will deliver maximum efficiency. McKinsey has analyzed the innovation market to provide a clearer picture of trends and simplify decision-making.
The AI potential
The company identified key trends that are transforming the market and benefiting various industries. AI technology, which supports and unites other innovative areas, emerged as the central element. Despite the widespread use of AI solutions, the technology’s potential remains largely untapped. Expanding the capabilities of artificial intelligence includes:
- continuous innovation for effective management of computing load;
- finding ways to reduce the costs of implementing and operating solutions;
- increasing investment in infrastructure development;
- strengthening security measures;
- adapting the workforce to interact with AI.
The growing popularity of AI agents, which offer the flexibility and versatility of basic models, is noteworthy. This trend is developing rapidly, with many companies using AI agents to automate and simplify processes. This approach increases productivity and reduces the risk of errors.

Overview of other trends
In addition to artificial intelligence, the market offers many innovations useful for companies in various industries. Key areas include:
- Specialized semiconductors. These microchips are adapted to perform specific functions. Unlike standard chips, they are more effective at solving narrow-profile tasks, such as training AI models or developing applications. Specialized semiconductors offer the advantages of optimized performance and high speed.
- Advanced connectivity: This segment brings together emerging technologies that improve the efficiency of digital communications. Examples include low-power wireless networks, Wi-Fi 6 and 7 standards, 5G and 6G networks, and low-orbit LEO satellites.
- Cloud and edge computing are also included. These solutions optimize workloads based on the user’s location. They provide high performance while maintaining speed and data security. Companies can choose the options that best meet their information processing needs.
It is also worth noting the growing demand for immersive reality technologies. This includes augmented reality (AR) and virtual reality (VR) technologies, as well as the corresponding devices. Thanks to the development of AI, AR/VR applications and equipment are rapidly improving.
These trending technologies are becoming increasingly relevant for businesses. They are seen as tools for enhancing competitiveness and increasing revenue. Additionally, these technologies help optimize processes, reduce costs, and introduce innovative products and services.
